Advertising and market research companies in Finland

The Advertising and market research industry in Finland comprises 8,627 companies across 2 subindustries.

What distinguishes this market is its diverse composition, with the three largest subindustries being Media mediation services, Market and opinion surveys. Together, these segments represent the core of Finland’s advertising and market research sector.

How Do We Source This Data ?

The main data source is: Finnish Patent and Registration Office (PRH). This is the local business register for Finland. Outside of this, we combine public data that is scraped online.

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Summary and Key Data Points for Advertising and market research Companies in Finland

    Total number of companies: 8,627

    Number of subindustries: 2

    Largest subindustry: 73.120 Media mediation services (8,437 companies, 97.8%)

    Second largest: 73.200 Market and opinion surveys (190 companies)

    Third largest: N/A (0 companies)

    Most common company size: 1-10 employees (98.1% of companies)

    Large companies (€10M+ revenue): 22 companies

    Most common revenue range: 0-100k (86.8%)

Company Size Analysis of the Advertising and market research Industry in Finland by Employee Count

Detailed breakdown of company sizes by employee count in Finland:

Companies

Employee RangeCompaniesPercentage
Over 50010.0%
200-50010.0%
100-20090.1%
50-99220.3%
11-491321.5%
1-108,46298.1%
TOTAL8,627100%

Three Key Insights for Salespeople Targeting This Group

  1. Micro-business dominance: The vast majority (98.1%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
  2. Enterprise opportunity: There are 11 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
  3. Mid-market segment: The 154 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.

Revenue Distribution Breakdown of the Advertising and market research Industry in Finland

Revenue performance breakdown across all revenue bands in Finland:

Companies

Revenue RangeCompaniesPercentage
Over 100M30.0%
10M-100M190.2%
1M-10M2202.6%
500k-1M1521.8%
200k-500k3454.0%
100k-200k4014.6%
0-100k7,48786.8%
TOTAL8,627100%

Three Key Insights for Salespeople Targeting Companies by Revenue

  1. Entry-level market: 86.8% of companies have revenue under €100k, indicating a large base of startups, freelancers, and early-stage businesses. Focus on scalable, low-cost entry products.
  2. Growth segment: Companies in the €100k-€1M range (10.4%) represent businesses transitioning from startup to established operations – prime targets for growth-oriented solutions.
  3. Enterprise accounts: The 22 companies with €10M+ revenue represent high-value enterprise accounts worth prioritizing for strategic sales efforts and customized solutions.

Top 50 Advertising and market research Companies in Finland

See the top 50 biggest companies in the Advertising and market research industry in Finland by revenue.

Companies

Business IDCompany NameWebsiteEmployeesRevenueSubindustry
0107346-3Oy Dagmar Abdagmar.fi100-200Over 100MMedia mediation services
2231452-9WPP Media Finland Oywpp.com50-99Over 100MMedia mediation services
0111876-4dentsu Finland Oydentsuaegis.com100-200Over 100MMedia mediation services
2068393-7Liwlig Finland Oytapaus.fi100-20010M-100MMedia mediation services
2962074-8NORR3 Oynorr3.fi11-4910M-100MMedia mediation services
0115535-4Oy SEK Absek.fi100-20010M-100MMedia mediation services
0833790-0Neontekniikka Oy SNTneontekniikka.fi11-4910M-100MMedia mediation services
1996782-8TBWA\Helsinki Oytbwa.fi100-20010M-100MMedia mediation services
2387598-5Genero Oy Abgenero.fi50-9910M-100MMedia mediation services
2275579-7Vend Marketplaces Oytori.fi200-50010M-100MMedia mediation services
2997013-1RADLY OYradly.fi1-1010M-100MMedia mediation services
0870477-4Bauer Media Outdoor Suomi Oybauermediaoutdoor.com50-9910M-100MMedia mediation services
2018481-2Avidly Oyavidlyagency.com100-20010M-100MMedia mediation services
2540032-6Gigglebug Entertainment Oygigglebugentertainment.co100-20010M-100MMedia mediation services
0201696-2JCDecaux Finland Oyjcdecaux.com50-9910M-100MMedia mediation services
2049047-3OMD Finland Oyomd.com50-9910M-100MMedia mediation services
0612802-1Gartner Finland Oygartner.com11-4910M-100MMarket and opinion surveys
1884268-7Valve Branding Oyvalve.fi100-20010M-100MMedia mediation services
3165339-7Advetix Oyadvetix.fi1-1010M-100MMedia mediation services
2302391-8Duunitori Oyduunitori.fi50-9910M-100MMedia mediation services
0798131-5Suomen Suoramainonta Oyssm.fiOver 50010M-100MMedia mediation services
2516734-1ToinenPHD Oyphdmedia.com50-9910M-100MMedia mediation services
0924793-1OSG Viestintä Oyosg.fi11-491M-10MMedia mediation services
1577351-6Media M1 Oym1.fi11-491M-10MMedia mediation services
2163448-3Duran Creative Oyduran.fi11-491M-10MMedia mediation services
2682288-9Media Tailor Oymediatailor.fi11-491M-10MMedia mediation services
2338167-8Jumbo Digital Oyjumboscreen.fi1-101M-10MMedia mediation services
1907872-1Perjantai Markkinointiviestintperjantai.fi11-491M-10MMedia mediation services
3408353-7Ykkösmedia Oyykkosmedia.fi1-101M-10MMedia mediation services
2354882-9Mainostoimisto SST Oysst.fi11-491M-10MMedia mediation services
2655898-5Jobilla Oyjobilla.com11-491M-10MMedia mediation services
2475701-6Saimaan Trading and Shipping Osaimaantrading.fi1-101M-10MMedia mediation services
1887333-6Dream Factory Oydreamfactory.fi11-491M-10MMedia mediation services
0832709-1Signa Oysigna.fi11-491M-10MMedia mediation services
2085087-0Red&Blue Oyredandblue.fi11-491M-10MMedia mediation services
2345066-1Jappis Oyjappis.fi1-101M-10MMedia mediation services
2786267-1Hypement Oyhypement.com1-101M-10MMedia mediation services
2184731-5Kumppania Oykumppania.fi1-101M-10MMedia mediation services
2859305-5RYHMÄ Creative Agency Oyryhmacreative.fi1-101M-10MMedia mediation services
2254918-4Mixtra Oymixtra.fi11-491M-10MMedia mediation services
2335003-8AOW Architects of WOW Oyaow.agency1-101M-10MMedia mediation services
1800528-0Ahooy Creative Oyahooy.fi11-491M-10MMedia mediation services
1636100-3Tgi Sport Suomi Oysupponor.com11-491M-10MMedia mediation services
1031977-9Pepsico Nordic Finland Oypepsico.com1-101M-10MMedia mediation services
2066549-9Saarsalo Oysaarsalo.fi11-491M-10MMedia mediation services
3128292-8Diamonds Helsinki Oydiamondshelsinki.fi1-101M-10MMedia mediation services
0650208-7Dive Palveluplus Oypalveluplus.fi11-491M-10MMarket and opinion surveys
3321857-50100100 Solutions Oyenirofinland.fi11-491M-10MMedia mediation services
1758048-6Kids Factory Oykidsfactory.fi11-491M-10MMedia mediation services
2420099-8Drama Queen Communications Oydqcomms.com50-991M-10MMedia mediation services

Insights of the Top 50 Advertising and market research Companies in Finland

  • 1 of the top 50 companies have over 500 employees, indicating significant enterprise presence
  • 50 companies (100%) have websites, providing direct contact opportunities
  • 43 companies (86%) have LinkedIn profiles for professional networking
  • The most common subindustry among top companies is Media mediation services

Advertising and market research Companies in Finland Split into Subindustries

SubindustryCompaniesPercentage
73.120 Media mediation services8,43797.8%
73.200 Market and opinion surveys1902.2%

The Advertising and market research industry in Finland is dominated by Media mediation services, representing 97.8% of all companies. Market and opinion surveys follows with 2.2% of companies.

Company Types in Advertising and market research in Finland

Distribution of legal forms and corporate structures in Finland:

  • Limited Company: 4,272 companies (49.5%)
  • Sole Proprietor: 4,048 companies (46.9%)
  • Limited Partnership: 212 companies (2.5%)
  • General Partnership: 66 companies (0.8%)
  • Cooperative: 29 companies (0.3%)

Key Insights for Advertising and market research Companies in Finland

The Advertising and market research sector in Finland presents unique opportunities for sales professionals. With 8,627 companies operating across 2 specialized subindustries, this market offers diverse entry points for various products and services.

Key Insights;

Target audience

The dominant company form is Limited Company (49.5%), which typically indicates established businesses with formal structures and decision-making processes.

Market maturity

With 98.1% of companies having 1-10 employees, this is predominantly a market of small, specialized firms. Larger enterprises (100+ employees) represent only 0.1% of the market.

Specialization opportunity

The top three subindustries (Media mediation services, Market and opinion surveys) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.

Summary: How to Succeed in Selling to Advertising and market research Companies in Finland

Success in the Finland advertising and market research market requires understanding its unique characteristics. The market is characterized by a large base of small companies (98.1% with 1-10 employees) and a smaller segment of enterprise accounts (22 companies with €10M+ revenue).

For high-volume sales, focus on the 0-100k revenue segment where most companies operate. For high-value accounts, target the 22 companies with €10M+ revenue that can support enterprise-level engagements.

The advertising and market research sector is specialized – tailor your approach to specific subindustries like Media mediation services (8,437 companies) for better resonance with potential clients.

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Frequently Asked Questions

How can I find contact information for decision-makers in Finland’s advertising and market research sector?

Nordic Lead Database provides comprehensive contact data for 8,627 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Finnish Patent and Registration Office (PRH).

How big is the advertising and market research industry in Finland?

The advertising and market research industry in Finland consists of 8,627 companies across 2 subindustries, with 22 companies generating over €10M in annual revenue.

What is the top-performing advertising and market research category in Finland?

The largest subindustry is 73.120 Media mediation services, with 8,437 companies (97.8% of the market).

What is the typical company size in Finland’s advertising and market research sector?

The majority of companies (98.1%) have 1-10 employees. Only 0.0% have more than 200 employees.

How can I access the full database of advertising and market research companies in Finland?

Visit nordicleaddatabase.com to access our comprehensive B2B database with contact information, company details, and decision-maker contacts across all Nordic countries.