Advertising and market research companies in Finland
The Advertising and market research industry in Finland comprises 8,627 companies across 2 subindustries.
What distinguishes this market is its diverse composition, with the three largest subindustries being Media mediation services, Market and opinion surveys. Together, these segments represent the core of Finland’s advertising and market research sector.
How Do We Source This Data ?
The main data source is: Finnish Patent and Registration Office (PRH). This is the local business register for Finland. Outside of this, we combine public data that is scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Advertising and market research Companies in Finland
Total number of companies: 8,627
Number of subindustries: 2
Largest subindustry: 73.120 Media mediation services (8,437 companies, 97.8%)
Second largest: 73.200 Market and opinion surveys (190 companies)
Third largest: N/A (0 companies)
Most common company size: 1-10 employees (98.1% of companies)
Large companies (€10M+ revenue): 22 companies
Most common revenue range: 0-100k (86.8%)
Company Size Analysis of the Advertising and market research Industry in Finland by Employee Count
Detailed breakdown of company sizes by employee count in Finland:
Companies
| Employee Range | Companies | Percentage |
|---|---|---|
| Over 500 | 1 | 0.0% |
| 200-500 | 1 | 0.0% |
| 100-200 | 9 | 0.1% |
| 50-99 | 22 | 0.3% |
| 11-49 | 132 | 1.5% |
| 1-10 | 8,462 | 98.1% |
| TOTAL | 8,627 | 100% |
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (98.1%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 11 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 154 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution Breakdown of the Advertising and market research Industry in Finland
Revenue performance breakdown across all revenue bands in Finland:
Companies
| Revenue Range | Companies | Percentage |
|---|---|---|
| Over 100M | 3 | 0.0% |
| 10M-100M | 19 | 0.2% |
| 1M-10M | 220 | 2.6% |
| 500k-1M | 152 | 1.8% |
| 200k-500k | 345 | 4.0% |
| 100k-200k | 401 | 4.6% |
| 0-100k | 7,487 | 86.8% |
| TOTAL | 8,627 | 100% |
Three Key Insights for Salespeople Targeting Companies by Revenue
- Entry-level market: 86.8% of companies have revenue under €100k, indicating a large base of startups, freelancers, and early-stage businesses. Focus on scalable, low-cost entry products.
- Growth segment: Companies in the €100k-€1M range (10.4%) represent businesses transitioning from startup to established operations – prime targets for growth-oriented solutions.
- Enterprise accounts: The 22 companies with €10M+ revenue represent high-value enterprise accounts worth prioritizing for strategic sales efforts and customized solutions.
Top 50 Advertising and market research Companies in Finland
See the top 50 biggest companies in the Advertising and market research industry in Finland by revenue.
Companies
| Business ID | Company Name | Website | Employees | Revenue | Subindustry |
|---|---|---|---|---|---|
| 0107346-3 | Oy Dagmar Ab | dagmar.fi | 100-200 | Over 100M | Media mediation services |
| 2231452-9 | WPP Media Finland Oy | wpp.com | 50-99 | Over 100M | Media mediation services |
| 0111876-4 | dentsu Finland Oy | dentsuaegis.com | 100-200 | Over 100M | Media mediation services |
| 2068393-7 | Liwlig Finland Oy | tapaus.fi | 100-200 | 10M-100M | Media mediation services |
| 2962074-8 | NORR3 Oy | norr3.fi | 11-49 | 10M-100M | Media mediation services |
| 0115535-4 | Oy SEK Ab | sek.fi | 100-200 | 10M-100M | Media mediation services |
| 0833790-0 | Neontekniikka Oy SNT | neontekniikka.fi | 11-49 | 10M-100M | Media mediation services |
| 1996782-8 | TBWA\Helsinki Oy | tbwa.fi | 100-200 | 10M-100M | Media mediation services |
| 2387598-5 | Genero Oy Ab | genero.fi | 50-99 | 10M-100M | Media mediation services |
| 2275579-7 | Vend Marketplaces Oy | tori.fi | 200-500 | 10M-100M | Media mediation services |
| 2997013-1 | RADLY OY | radly.fi | 1-10 | 10M-100M | Media mediation services |
| 0870477-4 | Bauer Media Outdoor Suomi Oy | bauermediaoutdoor.com | 50-99 | 10M-100M | Media mediation services |
| 2018481-2 | Avidly Oy | avidlyagency.com | 100-200 | 10M-100M | Media mediation services |
| 2540032-6 | Gigglebug Entertainment Oy | gigglebugentertainment.co | 100-200 | 10M-100M | Media mediation services |
| 0201696-2 | JCDecaux Finland Oy | jcdecaux.com | 50-99 | 10M-100M | Media mediation services |
| 2049047-3 | OMD Finland Oy | omd.com | 50-99 | 10M-100M | Media mediation services |
| 0612802-1 | Gartner Finland Oy | gartner.com | 11-49 | 10M-100M | Market and opinion surveys |
| 1884268-7 | Valve Branding Oy | valve.fi | 100-200 | 10M-100M | Media mediation services |
| 3165339-7 | Advetix Oy | advetix.fi | 1-10 | 10M-100M | Media mediation services |
| 2302391-8 | Duunitori Oy | duunitori.fi | 50-99 | 10M-100M | Media mediation services |
| 0798131-5 | Suomen Suoramainonta Oy | ssm.fi | Over 500 | 10M-100M | Media mediation services |
| 2516734-1 | ToinenPHD Oy | phdmedia.com | 50-99 | 10M-100M | Media mediation services |
| 0924793-1 | OSG Viestintä Oy | osg.fi | 11-49 | 1M-10M | Media mediation services |
| 1577351-6 | Media M1 Oy | m1.fi | 11-49 | 1M-10M | Media mediation services |
| 2163448-3 | Duran Creative Oy | duran.fi | 11-49 | 1M-10M | Media mediation services |
| 2682288-9 | Media Tailor Oy | mediatailor.fi | 11-49 | 1M-10M | Media mediation services |
| 2338167-8 | Jumbo Digital Oy | jumboscreen.fi | 1-10 | 1M-10M | Media mediation services |
| 1907872-1 | Perjantai Markkinointiviestint | perjantai.fi | 11-49 | 1M-10M | Media mediation services |
| 3408353-7 | Ykkösmedia Oy | ykkosmedia.fi | 1-10 | 1M-10M | Media mediation services |
| 2354882-9 | Mainostoimisto SST Oy | sst.fi | 11-49 | 1M-10M | Media mediation services |
| 2655898-5 | Jobilla Oy | jobilla.com | 11-49 | 1M-10M | Media mediation services |
| 2475701-6 | Saimaan Trading and Shipping O | saimaantrading.fi | 1-10 | 1M-10M | Media mediation services |
| 1887333-6 | Dream Factory Oy | dreamfactory.fi | 11-49 | 1M-10M | Media mediation services |
| 0832709-1 | Signa Oy | signa.fi | 11-49 | 1M-10M | Media mediation services |
| 2085087-0 | Red&Blue Oy | redandblue.fi | 11-49 | 1M-10M | Media mediation services |
| 2345066-1 | Jappis Oy | jappis.fi | 1-10 | 1M-10M | Media mediation services |
| 2786267-1 | Hypement Oy | hypement.com | 1-10 | 1M-10M | Media mediation services |
| 2184731-5 | Kumppania Oy | kumppania.fi | 1-10 | 1M-10M | Media mediation services |
| 2859305-5 | RYHMÄ Creative Agency Oy | ryhmacreative.fi | 1-10 | 1M-10M | Media mediation services |
| 2254918-4 | Mixtra Oy | mixtra.fi | 11-49 | 1M-10M | Media mediation services |
| 2335003-8 | AOW Architects of WOW Oy | aow.agency | 1-10 | 1M-10M | Media mediation services |
| 1800528-0 | Ahooy Creative Oy | ahooy.fi | 11-49 | 1M-10M | Media mediation services |
| 1636100-3 | Tgi Sport Suomi Oy | supponor.com | 11-49 | 1M-10M | Media mediation services |
| 1031977-9 | Pepsico Nordic Finland Oy | pepsico.com | 1-10 | 1M-10M | Media mediation services |
| 2066549-9 | Saarsalo Oy | saarsalo.fi | 11-49 | 1M-10M | Media mediation services |
| 3128292-8 | Diamonds Helsinki Oy | diamondshelsinki.fi | 1-10 | 1M-10M | Media mediation services |
| 0650208-7 | Dive Palveluplus Oy | palveluplus.fi | 11-49 | 1M-10M | Market and opinion surveys |
| 3321857-5 | 0100100 Solutions Oy | enirofinland.fi | 11-49 | 1M-10M | Media mediation services |
| 1758048-6 | Kids Factory Oy | kidsfactory.fi | 11-49 | 1M-10M | Media mediation services |
| 2420099-8 | Drama Queen Communications Oy | dqcomms.com | 50-99 | 1M-10M | Media mediation services |
Insights of the Top 50 Advertising and market research Companies in Finland
- 1 of the top 50 companies have over 500 employees, indicating significant enterprise presence
- 50 companies (100%) have websites, providing direct contact opportunities
- 43 companies (86%) have LinkedIn profiles for professional networking
- The most common subindustry among top companies is Media mediation services
Advertising and market research Companies in Finland Split into Subindustries
| Subindustry | Companies | Percentage |
|---|---|---|
| 73.120 Media mediation services | 8,437 | 97.8% |
| 73.200 Market and opinion surveys | 190 | 2.2% |
The Advertising and market research industry in Finland is dominated by Media mediation services, representing 97.8% of all companies. Market and opinion surveys follows with 2.2% of companies.
Company Types in Advertising and market research in Finland
Distribution of legal forms and corporate structures in Finland:
- Limited Company: 4,272 companies (49.5%)
- Sole Proprietor: 4,048 companies (46.9%)
- Limited Partnership: 212 companies (2.5%)
- General Partnership: 66 companies (0.8%)
- Cooperative: 29 companies (0.3%)
Key Insights for Advertising and market research Companies in Finland
The Advertising and market research sector in Finland presents unique opportunities for sales professionals. With 8,627 companies operating across 2 specialized subindustries, this market offers diverse entry points for various products and services.
Key Insights;
Target audience
The dominant company form is Limited Company (49.5%), which typically indicates established businesses with formal structures and decision-making processes.
Market maturity
With 98.1% of companies having 1-10 employees, this is predominantly a market of small, specialized firms. Larger enterprises (100+ employees) represent only 0.1% of the market.
Specialization opportunity
The top three subindustries (Media mediation services, Market and opinion surveys) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: How to Succeed in Selling to Advertising and market research Companies in Finland
Success in the Finland advertising and market research market requires understanding its unique characteristics. The market is characterized by a large base of small companies (98.1% with 1-10 employees) and a smaller segment of enterprise accounts (22 companies with €10M+ revenue).
For high-volume sales, focus on the 0-100k revenue segment where most companies operate. For high-value accounts, target the 22 companies with €10M+ revenue that can support enterprise-level engagements.
The advertising and market research sector is specialized – tailor your approach to specific subindustries like Media mediation services (8,437 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions
Nordic Lead Database provides comprehensive contact data for 8,627 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Finnish Patent and Registration Office (PRH).
The advertising and market research industry in Finland consists of 8,627 companies across 2 subindustries, with 22 companies generating over €10M in annual revenue.
The largest subindustry is 73.120 Media mediation services, with 8,437 companies (97.8% of the market).
The majority of companies (98.1%) have 1-10 employees. Only 0.0% have more than 200 employees.
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