Advertising and market research companies in Norway
The Advertising and market research industry in Norway comprises 9,887 companies across 3 subindustries.
What distinguishes this market is its diverse composition, with the three largest subindustries being Advertising agencies, Media mediation services, Market and opinion surveys. Together, these segments represent the core of Norway’s advertising and market research sector.
How Do We Source This Data ?
The main data source is: Brønnøysund Register Centre (Brønnøysund registrene). This is the local business register for Norway. Outside of this, we combine public data that is scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Advertising and market research Companies in Norway
Total number of companies: 9,887
Number of subindustries: 3
Largest subindustry: 73.110 Advertising agencies (9,547 companies, 96.6%)
Second largest: 73.120 Media mediation services (180 companies)
Third largest: 73.200 Market and opinion surveys (160 companies)
Most common company size: 1-10 employees (98.2% of companies)
Large companies (€10M+ revenue): 37 companies
Most common revenue range: 0-100k (89.4%)
Company Size Analysis of the Advertising and market research Industry in Norway by Employee Count
Detailed breakdown of company sizes by employee count in Norway:
Companies
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (98.2%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 11 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 165 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution Breakdown of the Advertising and market research Industry in Norway
Revenue performance breakdown across all revenue bands in Norway:
Companies
Three Key Insights for Salespeople Targeting Companies by Revenue
- Entry-level market: 89.4% of companies have revenue under €100k, indicating a large base of startups, freelancers, and early-stage businesses. Focus on scalable, low-cost entry products.
- Growth segment: Companies in the €100k-€1M range (7.9%) represent businesses transitioning from startup to established operations – prime targets for growth-oriented solutions.
- Enterprise accounts: The 37 companies with €10M+ revenue represent high-value enterprise accounts worth prioritizing for strategic sales efforts and customized solutions.
Top 50 Advertising and market research Companies in Norway
See the top 50 biggest companies in the Advertising and market research industry in Norway by revenue
Companies
Insights of the Top 50 Advertising and market research Companies in Norway
- 0 of the top 50 companies have over 500 employees, indicating significant enterprise presence
- 42 companies (84%) have websites, providing direct contact opportunities
- 33 companies (66%) have LinkedIn profiles for professional networking
- The most common subindustry among top companies is Advertising agencies
Advertising and market research Companies in Norway Split into Subindustries
The Advertising and market research industry in Norway is dominated by Advertising agencies, representing 96.6% of all companies. Media mediation services follows with 1.8% of companies.
Company Types in Advertising and market research in Norway
Distribution of legal forms and corporate structures in Norway:
- Sole proprietorship: 4,283 companies (43.3%)
- Norwegian division of foreign business enterprise: 39 companies (0.4%)
- Association/club/organisation: 16 companies (0.2%)
- Bankrupt estate: 13 companies (0.1%)
- Specially sectioned unit, cf. VAT Act, Section 2-2.: 6 companies (0.1%)
- Company with limited liability: 1 companies (0.0%)
- Other body corporate: 1 companies (0.0%)
Key Insights for Advertising and market research Companies in Norway
The Advertising and market research sector in Norway presents unique opportunities for sales professionals. With 9,887 companies operating across 3 specialized subindustries, this market offers diverse entry points for various products and services.
Key Insights;
Target audience
The dominant company form is Sole proprietorship (43.3%), which typically indicates smaller, owner-operated businesses with faster decision cycles.
Market maturity
With 98.2% of companies having 1-10 employees, this is predominantly a market of small, specialized firms. Larger enterprises (100+ employees) represent only 0.1% of the market.
Specialization opportunity
The top three subindustries (Advertising agencies, Media mediation services, Market and opinion surveys) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: How to Succeed in Selling to Advertising and market research Companies in Norway
Success in the Norway advertising and market research market requires understanding its unique characteristics. The market is characterized by a large base of small companies (98.2% with 1-10 employees) and a smaller segment of enterprise accounts (37 companies with €10M+ revenue).
For high-volume sales, focus on the 0-100k revenue segment where most companies operate. For high-value accounts, target the 37 companies with €10M+ revenue that can support enterprise-level engagements.
The advertising and market research sector is specialized – tailor your approach to specific subindustries like Advertising agencies (9,547 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions
NordicNordic Lead Database provides comprehensive contact data for 9,887 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Brønnøysund Register Centre (Brønnøysund registrene). Lead Database provides comprehensive contact data for 3,508 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Brønnøysund Register Centre (Brønnøysund registrene).
The advertising and market research industry in Norway consists of 9,887 companies across 3 subindustries, with 37 companies generating over €10M in annual revenue.
The largest subindustry is 73.110 Advertising agencies, with 9,547 companies (96.6% of the market).
The majority of companies (98.2%) have 1-10 employees. Only 0.1% have more than 200 employees.
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