Gambling and betting activities Companies Across Nordics
The Gambling and betting activities industry across the Nordic region comprises 750 companies across 1 subindustries, spanning Finland, Sweden, Denmark, and Norway.
What distinguishes this market is its diverse composition, with the three largest subindustries being Lottery and totalizer games. Together, these segments represent the core of the Nordic gambling and betting activities sector.
How Do We Source This Data ?
PRH (Finland), Bolagsverket (Sweden), CVR (Denmark), Brønnøysund (Norway). Combined with public data scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Gambling and betting activities Companies in the Nordic Region
Total number of companies: 750
Number of subindustries: 1
Largest subindustry: 92.000 Lottery and totalizer games (750 companies, 100.0%)
Second largest: N/A (0 companies)
Third largest: N/A (0 companies)
Most common company size: 1-10 employees (93.5% of companies)
Large companies (€10M+ revenue): 15 companies
Most common revenue range: 0-100k (62.0%)
Country Breakdown for Gambling and betting activities
Distribution of gambling and betting activities companies across the Nordic countries:
Companies
| Country | Companies | % of Nordic | Large (€10M+) | % of Country Total |
|---|---|---|---|---|
| Finland | 33 | 4.4% | 1 | 0% |
| Sweden | 224 | 29.9% | 7 | 0.02% |
| Denmark | 298 | 39.7% | 3 | 0.03% |
| Norway | 195 | 26.0% | 4 | 0.02% |
| TOTAL | 750 | 100% | 15 | – |
Company Size Analysis of the Gambling and betting activities Industry in the Nordic Region by Employee Count
Detailed breakdown of company sizes by employee count across all Nordic countries:
Companies
| Employee Range | Companies | Percentage |
|---|---|---|
| Over 500 | 2 | 0.3% |
| 200-500 | 4 | 0.5% |
| 100-200 | 6 | 0.8% |
| 50-99 | 8 | 1.1% |
| 11-49 | 29 | 3.9% |
| 1-10 | 701 | 93.5% |
| TOTAL | 750 | 100% |
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (93.5%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 12 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 37 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution of Gambling and betting activities Companies in the Nordic Region
Breakdown of companies by annual revenue across all Nordic countries:
Companies
| Revenue Range (EUR) | Companies | Percentage |
|---|---|---|
| Over 100M | 6 | 0.8% |
| 10M-100M | 9 | 1.2% |
| 1M-10M | 76 | 10.1% |
| 500k-1M | 60 | 8.0% |
| 200k-500k | 89 | 11.9% |
| 100k-200k | 45 | 6.0% |
| 0-100k | 465 | 62.0% |
| TOTAL | 750 | 100% |
Three Key Insights for Salespeople Targeting This Group
- High-value targets: 15 companies generate €10M+ in annual revenue, representing premium prospects with significant purchasing power.
- Growth segment: The 76 companies in the €1M-10M range are often scaling rapidly and actively investing in tools and services.
- Volume opportunity: The 0-100k segment (62.0% of companies) offers significant volume potential with appropriate pricing models.
Top 50 Gambling and betting activities Companies in the Nordic Region
The following table lists the top 50 companies based on revenue tier, including their country:
Companies
| # | Company Name | Country | Website | Revenue | Employees |
|---|---|---|---|---|---|
| 1 | AB Svenska Spel | Sweden | svenskaspel.se | Over 100M | Over 500 |
| 2 | Aktiebolaget Trav och Galopp | Sweden | atg.se | Over 100M | 200-500 |
| 3 | NORSK TIPPING AS | Norway | norsk-tipping.no | Over 100M | 200-500 |
| 4 | Norsk Rikstoto | Norway | rikstoto.no | Over 100M | 50-99 |
| 5 | Svenska Spel Sport & Casino AB | Sweden | om.svenskaspel.se | Over 100M | 100-200 |
| 6 | Veikkaus Oy | Finland | veikkaus.fi | Over 100M | Over 500 |
| 7 | CASINO COPENHAGEN K/S | Denmark | casinocopenhagen.dk | 10M-100M | 100-200 |
| 8 | Casino Cosmopol AB | Sweden | casinocosmopol.se | 10M-100M | 200-500 |
| 9 | Cherry Spelglädje AB | Sweden | cherry.se | 10M-100M | 100-200 |
| 10 | DANSKE LICENS SPIL A/S | Denmark | danskespil.dkom | 10M-100M | 100-200 |
| 11 | DANSKE SPIL A/S | Denmark | danskespil.dk | 10M-100M | 200-500 |
| 12 | Idrottens Bingo i Göteborg AB | Sweden | idrottensbingo.se | 10M-100M | 50-99 |
| 13 | NORSK POSTKODELOTTERI AS | Norway | postkodelotteriet.no | 10M-100M | 1-10 |
| 14 | Nye Askim Bingosenter | Norway | 10M-100M | 50-99 | |
| 15 | Svenska Postkodlotteriet AB | Sweden | postkodlotteriet.se | 10M-100M | 100-200 |
| 16 | 25syv A/S | Denmark | www.25syv.dk | 1M-10M | 50-99 |
| 17 | 69:ans spel & tobak AB | Sweden | 69ans.se | 1M-10M | 1-10 |
| 18 | A-Lottex Oy | Finland | lottex.fi | 1M-10M | 11-49 |
| 19 | AALBORG KASINO A/S | Denmark | 1M-10M | 11-49 | |
| 20 | Aktiebolaget Merkantil Service | Sweden | merkant.as | 1M-10M | 1-10 |
| 21 | Arken Bingo AS | Norway | 1M-10M | 1-10 | |
| 22 | Automat og Biljardutleie AS | Norway | 1M-10M | 1-10 | |
| 23 | BINGO 1 AS | Norway | myfreebingocards.com | 1M-10M | 11-49 |
| 24 | BINGO AARUMGÅRDEN AS | Norway | 1M-10M | 11-49 | |
| 25 | Bell Casino Aktiebolag | Sweden | bellcasino.nu | 1M-10M | 1-10 |
| 26 | Betsson AB | Sweden | betssonab.com | 1M-10M | 11-49 |
| 27 | Biljardpalatset i Stockholm Aktiebolag | Sweden | biljardpalatset.se | 1M-10M | 11-49 |
| 28 | Bingoalliansen i Örebro Aktiebolag | Sweden | 1M-10M | 1-10 | |
| 29 | Bingokjeller’n AS | Norway | 1M-10M | 1-10 | |
| 30 | Bø Senterbingo AS | Norway | 1M-10M | 1-10 | |
| 31 | CASINO BINGO AS | Norway | casinoarizona.com | 1M-10M | 1-10 |
| 32 | CASINO MARIENLYST A/S | Denmark | casinomarienlyst.dk | 1M-10M | 11-49 |
| 33 | CASINO MUNKEBJERG. VEJLE A/S | Denmark | casinomunkebjerg.dk | 1M-10M | 11-49 |
| 34 | CASINO ODENSE K/S | Denmark | casinoodense.dk | 1M-10M | 11-49 |
| 35 | DANSKE LOTTERI SPIL A/S | Denmark | danskespil.dk | 1M-10M | 50-99 |
| 36 | Danielas Spel och Tobaksbutik Aktiebolag | Sweden | 1M-10M | 1-10 | |
| 37 | ELITE GAMING A/S | Denmark | elitegaming.dk | 1M-10M | 11-49 |
| 38 | FC Casino AB | Sweden | fccasino.se | 1M-10M | 11-49 |
| 39 | FYLLINGSDALEN BINGO AS | Norway | bingo.no | 1M-10M | 1-10 |
| 40 | Fungames avd Lier | Norway | 1M-10M | 11-49 | |
| 41 | HBL Aktiv AS | Norway | 1M-10M | 1-10 | |
| 42 | In Consept Bingo Ans | Norway | 1M-10M | 1-10 | |
| 43 | Kombispel i Sverige AB | Sweden | kombispel.se | 1M-10M | 11-49 |
| 44 | Konsultbingo Norvac Svenska Aktiebolag | Sweden | konsultbingo.se | 1M-10M | 11-49 |
| 45 | LYKKESPILL AS | Norway | lykke.ai | 1M-10M | 1-10 |
| 46 | Landbrugslotteriet | Denmark | landbrugslotteriet.dk | 1M-10M | 11-49 |
| 47 | MAGNET GAMING ApS | Denmark | 1M-10M | 50-99 | |
| 48 | MARTINS BINGO AS | Norway | martinsbingo.com | 1M-10M | 11-49 |
| 49 | MASTER ONLINE AS | Norway | online.ua.edu | 1M-10M | 1-10 |
| 50 | ML ENTERTAINMENT ApS | Denmark | 1M-10M | 11-49 |
Subindustries within Gambling and betting activities in the Nordic Region
The Gambling and betting activities industry in the Nordic region is divided into 1 distinct subindustries:
| Subindustry | Companies | Percentage |
|---|---|---|
| 92.000 Lottery and totalizer games | 750 | 100.0% |
The Gambling and betting activities industry in the Nordic region is dominated by Lottery and totalizer games, representing 100.0% of all companies.
Types of Gambling and betting activities Companies in the Nordic Region
Distribution of company legal forms across all Nordic countries:
| Company Type | Count | Percentage |
|---|---|---|
| Limited Company (AB) | 167 | 22.3% |
| Private limited company | 106 | 14.1% |
| Sole proprietorship | 78 | 10.4% |
| Association | 67 | 8.9% |
| General Partnership | 21 | 2.8% |
| Sole Proprietorship | 18 | 2.4% |
| Limited Company | 17 | 2.3% |
| Stock company | 15 | 2.0% |
| Sole Proprietor | 14 | 1.9% |
| Personally Owned Small Business | 9 | 1.2% |
Key Insights for the Gambling and betting activities Industry in the Nordic Region
Key Insights;
Market overview:
With 750 companies across four countries, this represents a substantial B2B opportunity in the Nordic gambling and betting activities sector.
Geographic distribution:
Denmark leads with 298 companies (39.7%), followed by Sweden (29.9%), Norway (26.0%), and Finland (4.4%).
Target audience:
The dominant company form is Limited Company (AB) (22.3%), which typically indicates established businesses with formal structures and decision-making processes.
Specialization opportunity
The top three subindustries (Lottery and totalizer games) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: Selling Successfully to Gambling and betting activities Companies in the Nordic Region
The Nordic gambling and betting activities market offers diverse opportunities across four countries with distinct but complementary business cultures.
- Focus on scalable solutions that work for 1-10 employee companies while having upsell paths for larger enterprises.
- Target the 15 high-revenue companies (€10M+) for premium offerings and strategic partnerships.
- Consider country-specific approaches – each Nordic market has unique regulatory and business culture nuances.
- The gambling and betting activities sector is specialized – tailor your approach to specific subindustries like Lottery and totalizer games (750 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions about the Gambling and betting activities Industry in the Nordic Region
There are 750 gambling and betting activities companies across Finland, Sweden, Denmark, and Norway.
Denmark has the most with 298 companies (39.7% of the Nordic total).
The largest subindustry is 92.000 Lottery and totalizer games, with 750 companies (100.0% of the market).
There are 15 companies with €10M+ annual revenue across all Nordic countries.
The most common company size is 1-10 employees, representing 93.5% of all companies in this industry across the Nordic region.