aleksi@clevenio.com 
Your lead to sale conversion rate is one of the most honest metrics in your business. It’s the percentage of leads who actually become paying customers over a set period. Think of it as the ultimate health check for your entire sales and marketing machine, showing you exactly how well you turn initial interest into … Read more
At its core, Customer Acquisition Cost (CAC) is simply what you spend to get a new customer through the door. The standard formula is pretty straightforward: you take your total sales and marketing costs over a specific period and divide that by the number of new customers you brought in during that same time. But … Read more
Imagine your prospect list is a half-finished puzzle. You can see the basic outline, but all the crucial pieces that reveal the full picture are missing. B2B data enrichment is the process of finding and fitting those missing pieces, turning a raw list of contacts into a map of genuine opportunities. What Is B2B Data … Read more
Data quality problems are the errors, inconsistencies, and plain old inaccuracies lurking in your datasets. Think of them as cracks in the foundation of your business intelligence. Small flaws like duplicate entries, missing phone numbers, or outdated addresses might seem minor, but they can lead to major strategic failures and real financial losses. Why Bad … Read more
At its core, a sales automation process is about using smart software to take over the repetitive, time-consuming tasks that clog up your sales team's day. Think of it less as replacing salespeople and more as giving them superpowers. By automating things like data entry, lead follow-ups, and scheduling, you free your team to focus … Read more
At its most basic, customer relationship management (CRM) is a strategy. It’s the game plan for how your company connects with everyone from long-time customers to brand-new leads. The goal is simple: build better relationships to grow your business. A CRM system is the tool that makes this strategy possible, helping you stay connected, simplify … Read more
Imagine trying to sell to every business out there. It’s like trying to have a meaningful conversation in a packed stadium by shouting from the fifty-yard line. You’ll be loud, but you won’t connect with anyone. B2B market segmentation is the process of breaking that massive stadium down into smaller, more intimate private boxes. Instead … Read more
Creating buyer personas isn't just a marketing exercise; it's about building a deeply researched profile of your ideal customer. The process involves digging into your audience data, spotting the patterns, and then crafting a detailed character sketch that your entire organization can rally around to make smarter, more customer-focused decisions. Moving Beyond Guesswork to Real … Read more
It's tempting to think you know who your customers are. But so often, what we think of as our target audience is really just a rough sketch based on guesswork. To get real traction, you have to move past those broad assumptions and get specific. This means looking beyond the obvious demographics and digging into … Read more
In the competitive SaaS landscape, generic outreach falls flat. To effectively penetrate the Nordic market, your sales team needs precision targeting fueled by sophisticated customer segmentation strategies. A one-size-fits-all approach wastes resources and fails to resonate with discerning Nordic decision-makers. The key to unlocking this high-value market isn't just about what you sell, but who … Read more