marketing funnel

Your Guide to a Modern Demand Generation Strategy

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Think of a demand generation strategy as your long-term plan for creating genuine buzz and interest around what you do. It’s not about quick wins or immediate sales. Instead, it’s about playing the long game—educating your ideal customers so that when they finally need a solution, your brand is the first one that comes to … Read more

Mastering Sales Funnel Conversion Rates

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Think of your sales funnel conversion rates as the vital signs for your business. They tell you the percentage of people who successfully move from one stage of your sales process to the next. In simple terms, these numbers reveal how good you are at turning curious onlookers into actual customers. Understanding Your Customer Journey … Read more