Rental and leasing activities Companies Across Nordics
The Rental and leasing activities industry across the Nordic region comprises 21,538 companies across 11 subindustries, spanning Finland, Sweden, Denmark, and Norway.
What distinguishes this market is its diverse composition, with the three largest subindustries being Rental and leasing of other machines and other equipment and material not mentioned elsewhere, Rental and leasing of construction machinery and equipment, Rental and leasing of cars and other light motor vehicles. Together, these segments represent the core of the Nordic rental and leasing activities sector.
How Do We Source This Data ?
PRH (Finland), Bolagsverket (Sweden), CVR (Denmark), Brønnøysund (Norway). Combined with public data scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Rental and leasing activities Companies in the Nordic Region
Total number of companies: 21,538
Number of subindustries: 11
Largest subindustry: 77.390 Rental and leasing of other machines and other equipment and material not mentioned elsewhere (5,475 companies, 25.4%)
Second largest: 77.320 Rental and leasing of construction machinery and equipment (5,171 companies)
Third largest: 77.110 Rental and leasing of cars and other light motor vehicles (3,484 companies)
Most common company size: 1-10 employees (97.2% of companies)
Large companies (€10M+ revenue): 215 companies
Most common revenue range: 0-100k (78.8%)
Country Breakdown for Rental and leasing activities
Distribution of rental and leasing activities companies across the Nordic countries:
Companies
| Country | Companies | % of Nordic | Large (€10M+) | % of Country Total |
|---|---|---|---|---|
| Finland | 3,981 | 22.4% | 36 | 0.55% |
| Sweden | 7,443 | 41.9% | 141 | 0.77% |
| Denmark | 3,110 | 17.5% | 75 | 0.34% |
| Norway | 3,242 | 18.2% | 50 | 0.33% |
| TOTAL | 17,776 | 100% | 302 | – |
Company Size Analysis of the Rental and leasing activities Industry in the Nordic Region by Employee Count
Detailed breakdown of company sizes by employee count across all Nordic countries:
Companies
| Employee Range | Companies | Percentage |
|---|---|---|
| Over 500 | 7 | 0.0% |
| 200-500 | 8 | 0.0% |
| 100-200 | 24 | 0.1% |
| 50-99 | 60 | 0.3% |
| 11-49 | 498 | 2.3% |
| 1-10 | 20,941 | 97.2% |
| TOTAL | 21,538 | 100% |
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (97.2%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 39 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 558 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution of Rental and leasing activities Companies in the Nordic Region
Breakdown of companies by annual revenue across all Nordic countries:
Companies
| Revenue Range (EUR) | Companies | Percentage |
|---|---|---|
| Over 100M | 21 | 0.1% |
| 10M-100M | 194 | 0.9% |
| 1M-10M | 1,212 | 5.6% |
| 500k-1M | 795 | 3.7% |
| 200k-500k | 1,260 | 5.9% |
| 100k-200k | 1,085 | 5.0% |
| 0-100k | 16,971 | 78.8% |
| TOTAL | 21,538 | 100% |
Three Key Insights for Salespeople Targeting This Group
- High-value targets: 215 companies generate €10M+ in annual revenue, representing premium prospects with significant purchasing power.
- Growth segment: The 1,212 companies in the €1M-10M range are often scaling rapidly and actively investing in tools and services.
- Volume opportunity: The 0-100k segment (78.8% of companies) offers significant volume potential with appropriate pricing models.
Top 50 Rental and leasing activities Companies in the Nordic Region
The following table lists the top 50 companies based on revenue tier, including their country:
Companies
| # | Company Name | Country | Website | Revenue | Employees |
|---|---|---|---|---|---|
| 1 | 3 Step IT AS avd Ski | Norway | 3stepit.com | Over 100M | 11-49 |
| 2 | AUTOPLAN AS | Norway | autoplan.no | Over 100M | 50-99 |
| 3 | Adapteo AB | Sweden | adapteo.com | Over 100M | 50-99 |
| 4 | Aktiebolaget SL Finans | Sweden | Over 100M | 1-10 | |
| 5 | Arval AB | Sweden | arval.se | Over 100M | 50-99 |
| 6 | Axus Finland Oy | Finland | ayvens.com | Over 100M | 100-200 |
| 7 | Ayvens Norge AS | Norway | leaseplan.no | Over 100M | 100-200 |
| 8 | Cramo AB | Sweden | cramo.se | Over 100M | Over 500 |
| 9 | Cramo Finland Oy | Finland | cramo.com | Over 100M | 200-500 |
| 10 | Cytiva BioProcess R&D AB | Sweden | Over 100M | 1-10 | |
| 11 | Envirotainer Aktiebolag | Sweden | envirotainer.com | Over 100M | 50-99 |
| 12 | Lambertsson Sverige AB | Sweden | lambertsson.com | Over 100M | Over 500 |
| 13 | NORSKE TOG AS | Norway | norsketog.no | Over 100M | 50-99 |
| 14 | Ramirent AB | Sweden | ramirent.se | Over 100M | Over 500 |
| 15 | Ramirent Finland Oy | Finland | ramirent.fi | Over 100M | Over 500 |
| 16 | Ramudden AB | Sweden | ramudden.se | Over 100M | Over 500 |
| 17 | Rema 1000 AS | Norway | Over 100M | 1-10 | |
| 18 | Renta AB | Sweden | renta.se | Over 100M | Over 500 |
| 19 | SSAB Technology AB | Sweden | ssab.com | Over 100M | 1-10 |
| 20 | Secto Automotive Oy | Finland | secto.fi | Over 100M | 100-200 |
| 21 | Svenska Retursystem Aktiebolag | Sweden | retursystem.se | Over 100M | 200-500 |
| 22 | AB Transitio | Sweden | transitio.se | 10M-100M | 11-49 |
| 23 | ADAPTEO AS | Norway | adapteo.no | 10M-100M | 11-49 |
| 24 | ARVAL AS | Norway | arval.com | 10M-100M | 11-49 |
| 25 | AS TANK STORAGE | Norway | tankstorage.com | 10M-100M | 1-10 |
| 26 | AVINCIS AVIATION FLEET MANAGEMENT NORDICS AS | Norway | 10M-100M | 1-10 | |
| 27 | Adapteo Finland Oy | Finland | adapteo.fi | 10M-100M | 11-49 |
| 28 | Adapteo Oy | Finland | adapteogroup.com | 10M-100M | 11-49 |
| 29 | Aircraft Acquisitions 39893 Sweden AB | Sweden | 10M-100M | 1-10 | |
| 30 | Aktiebolaget Björn Gerremo | Sweden | 10M-100M | 11-49 | |
| 31 | AlfaWall AB | Sweden | 10M-100M | 11-49 | |
| 32 | Algeco Sweden AB | Sweden | 10M-100M | 50-99 | |
| 33 | Ambius Aktiebolag | Sweden | ambius.se | 10M-100M | 100-200 |
| 34 | Arento AB | Sweden | arento.se | 10M-100M | 50-99 |
| 35 | Arval Oy | Finland | arval.fi | 10M-100M | 11-49 |
| 36 | Autostore Technology AS | Norway | 10M-100M | 1-10 | |
| 37 | Avincis Aviation Holdings Sweden AB | Sweden | avincis.com | 10M-100M | 1-10 |
| 38 | Ayvens Danmark A/S | Denmark | aldautomotive.dk | 10M-100M | 100-200 |
| 39 | BIRGER N. HAUG BILUTLEIE AS | Norway | bnh.no | 10M-100M | 11-49 |
| 40 | BRING EQUIPMENT AS | Norway | equipmentshare.com | 10M-100M | 1-10 |
| 41 | BWH Hotel Group AB | Sweden | bwhhotelgroup.se | 10M-100M | 11-49 |
| 42 | Brandt Leasing AB | Sweden | brandt.ca | 10M-100M | 1-10 |
| 43 | C. Persson’s Hyrmaskiner Aktiebolag | Sweden | perssonhyrmaskiner.com | 10M-100M | 50-99 |
| 44 | CTC Bilpartner | Norway | 10M-100M | 11-49 | |
| 45 | Carmatic AB | Sweden | carmatic-auto-brokers.com | 10M-100M | 1-10 |
| 46 | CityBike Sweden AB | Sweden | bikeid.se | 10M-100M | 1-10 |
| 47 | Containertjänst i Tyresö AB | Sweden | containertjanst.se | 10M-100M | 11-49 |
| 48 | DRIVERENT AS | Norway | alphadriverentals.com | 10M-100M | 11-49 |
| 49 | Derome Maskinuthyrning AB | Sweden | hyrin.se | 10M-100M | 50-99 |
| 50 | Dof Subsea Rov AS | Norway | dof.no | 10M-100M | 1-10 |
Subindustries within Rental and leasing activities in the Nordic Region
The Rental and leasing activities industry in the Nordic region is divided into 11 distinct subindustries:
| Subindustry | Companies | Percentage |
|---|---|---|
| 77.390 Rental and leasing of other machines and other equipment and material not mentioned elsewhere | 5,475 | 25.4% |
| 77.320 Rental and leasing of construction machinery and equipment | 5,171 | 24.0% |
| 77.110 Rental and leasing of cars and other light motor vehicles | 3,484 | 16.2% |
| 77.210 Rental and leasing of sports and leisure equipment | 2,277 | 10.6% |
| 77.290 Rental and leasing of other household goods and goods for personal use | 1,405 | 6.5% |
| 77.400 Leasing of intangible property and similar products. excluding copyrighted works | 996 | 4.6% |
| 77.310 Rental and leasing of agricultural machinery and equipment | 812 | 3.8% |
| 77.340 Rental and leasing of sea transport equipment | 718 | 3.3% |
| 77.120 Rental and leasing of trucks | 516 | 2.4% |
| 77.350 Rental and leasing of air transport equipment | 352 | 1.6% |
| 77.330 Rental and leasing of office and computers | 332 | 1.5% |
The Rental and leasing activities industry in the Nordic region is dominated by Rental and leasing of other machines and other equipment and material not mentioned elsewhere, representing 25.4% of all companies. Rental and leasing of construction machinery and equipment follows with 24.0% of companies.
Types of Rental and leasing activities Companies in the Nordic Region
Distribution of company legal forms across all Nordic countries:
| Company Type | Count | Percentage |
|---|---|---|
| Limited Company (AB) | 4,560 | 21.2% |
| Private limited company | 3,018 | 14.0% |
| Sole proprietorship | 2,818 | 13.1% |
| Limited Company | 2,102 | 9.8% |
| Sole Proprietor | 923 | 4.3% |
| Sole Proprietorship | 710 | 3.3% |
| Stock company | 474 | 2.2% |
| General Partnership | 258 | 1.2% |
| Limited Partnership | 171 | 0.8% |
| Personally Owned Small Business | 162 | 0.8% |
Key Insights for the Rental and leasing activities Industry in the Nordic Region
Key Insights;
Market overview:
With 21,538 companies across four countries, this represents a substantial B2B opportunity in the Nordic rental and leasing activities sector.
Geographic distribution:
Norway leads with 6,868 companies (31.9%), followed by Denmark (27.2%), Sweden (26.0%), and Finland (15.0%).
Target audience:
The dominant company form is Limited Company (AB) (21.2%), which typically indicates established businesses with formal structures and decision-making processes.
Specialization opportunity
The top three subindustries (Rental and leasing of other machines and other equipment and material not mentioned elsewhere, Rental and leasing of construction machinery and equipment, Rental and leasing of cars and other light motor vehicles) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: Selling Successfully to Rental and leasing activities Companies in the Nordic Region
The Nordic rental and leasing activities market offers diverse opportunities across four countries with distinct but complementary business cultures.
- Focus on scalable solutions that work for 1-10 employee companies while having upsell paths for larger enterprises.
- Target the 215 high-revenue companies (€10M+) for premium offerings and strategic partnerships.
- Consider country-specific approaches – each Nordic market has unique regulatory and business culture nuances.
- The rental and leasing activities sector is specialized – tailor your approach to specific subindustries like Rental and leasing of other machines and other equipment and material not mentioned elsewhere (5,475 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions about the Rental and leasing activities Industry in the Nordic Region
There are 21,538 rental and leasing activities companies across Finland, Sweden, Denmark, and Norway.
Norway has the most with 6,868 companies (31.9% of the Nordic total).
The largest subindustry is 77.390 Rental and leasing of other machines and other equipment and material not mentioned elsewhere, with 5,475 companies (25.4% of the market).
There are 215 companies with €10M+ annual revenue across all Nordic countries.
The most common company size is 1-10 employees, representing 97.2% of all companies in this industry across the Nordic region.