Wholesale and retail trade and repair of motor vehicles and motorcycles Companies Across Nordics

The Wholesale and retail trade and repair of motor vehicles and motorcycles industry across the Nordic region comprises 50,499 companies across 10 subindustries, spanning Finland, Sweden, Denmark, and Norway.

What distinguishes this market is its diverse composition, with the three largest subindustries being Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles, Maintenance and repair of motor vehicles. excluding motorcycles, Retail sale of cars and light motor vehicles. excluding motorcycles. Together, these segments represent the core of the Nordic wholesale and retail trade and repair of motor vehicles and motorcycles sector.

How Do We Source This Data ?

PRH (Finland), Bolagsverket (Sweden), CVR (Denmark), Brønnøysund (Norway). Combined with public data scraped online.

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Table of Content

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Summary and Key Data Points for Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in the Nordic Region

    Total number of companies: 50,499

    Number of subindustries: 10

    Largest subindustry: 45.111 Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles (22,844 companies, 45.2%)

    Second largest: 45.200 Maintenance and repair of motor vehicles. excluding motorcycles (16,115 companies)

    Third largest: 45.112 Retail sale of cars and light motor vehicles. excluding motorcycles (4,807 companies)

    Most common company size: 1-10 employees (95.6% of companies)

    Large companies (€10M+ revenue): 900 companies

    Most common revenue range: 0-100k (65.9%)

Country Breakdown for Wholesale and retail trade and repair of motor vehicles and motorcycles

Distribution of wholesale and retail trade and repair of motor vehicles and motorcycles companies across the Nordic countries:

Companies

CountryCompanies% of NordicLarge (€10M+)% of Country Total
Finland18,33336.3%2152.53%
Sweden17,87835.4%4881.84%
Denmark30.0%00%
Norway14,28528.3%1971.45%
TOTAL50,499100%900–

Company Size Analysis of the Wholesale and retail trade and repair of motor vehicles and motorcycles Industry in the Nordic Region by Employee Count

Detailed breakdown of company sizes by employee count across all Nordic countries:

Companies

Employee RangeCompaniesPercentage
Over 500180.0%
200-500620.1%
100-200830.2%
50-991520.3%
11-491,8863.7%
1-1048,29895.6%
TOTAL50,499100%

Three Key Insights for Salespeople Targeting This Group

  1. Micro-business dominance: The vast majority (95.6%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
  2. Enterprise opportunity: There are 163 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
  3. Mid-market segment: The 2,038 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.

Revenue Distribution of Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in the Nordic Region

Breakdown of companies by annual revenue across all Nordic countries:

Companies

Revenue Range (EUR)CompaniesPercentage
Over 100M1390.3%
10M-100M7611.5%
1M-10M5,28810.5%
500k-1M3,5337.0%
200k-500k4,5319.0%
100k-200k2,9515.8%
0-100k33,29665.9%
TOTAL50,499100%

Three Key Insights for Salespeople Targeting This Group

  1. High-value targets: 900 companies generate €10M+ in annual revenue, representing premium prospects with significant purchasing power.
  2. Growth segment: The 5,288 companies in the €1M-10M range are often scaling rapidly and actively investing in tools and services.
  3. Volume opportunity: The 0-100k segment (65.9% of companies) offers significant volume potential with appropriate pricing models.

Top 50 Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in the Nordic Region

The following table lists the top 50 companies based on revenue tier, including their country:

Companies

#Company NameCountryWebsiteRevenueEmployees
1ASKLING BIL ABSwedenasklingbil.seOver 100M100-200
2AUTORIA BIL ASNorwayautoriahyundai.comOver 100M100-200
3AUTORINGEN OSLO ASNorwayOver 100M1-10
4Astara Auto Finland OyFinlandastara.comOver 100M50-99
5Atteviks Bil ABSwedenatteviks.seOver 100M200-500
6Auto Bassadone OyFinlandautoverkkokauppa.fiOver 100M100-200
7Auto-Bon OyFinlandbassadone.fiOver 100M11-49
8Autokeskus OyFinlandautokeskus.fiOver 100M200-500
9Autoklinikka-yhtiöt OyFinlandautoklinikka.fiOver 100MOver 500
10Autollecom OyFinlandautolle.comOver 100M100-200
11Autosalpa OyFinlandautosalpa.fiOver 100M100-200
12BERTEL O STEEN ASNorwaybos.noOver 100M200-500
13BMW Norge ASNorwaybmw.noOver 100M11-49
14BMW Northern Europe ABSwedenbmw.seOver 100M100-200
15Bendt Bil ABSwedenbendtbil.seOver 100M50-99
16Berners Person – och Transportbilar ABSwedenberners.seOver 100M200-500
17Bertil Björkman Bil ABSwedenkia.bjorkmansbil.seOver 100M100-200
18Bilar99e OyFinlandbilar99e.comOver 100M100-200
19Bilbolaget Nord ABSwedenbilbolaget.comOver 100MOver 500
20Bilia BMU ABSwedenbiliagroup.seOver 100M200-500
21Bilia Center Metro ABSwedenbiliatoyota.seOver 100M200-500
22Bilia Ferdinand Syd ABSwedenporsche.seOver 100M50-99
23Bilia Oy AbFinlandbilia.fiOver 100M200-500
24Bilia Söderbergs Bil ABSwedensoderbergsbil.seOver 100M200-500
25Bilinorr, Persson & Co ABSwedenbilbolaget.nuOver 100M100-200
26Bilmånsson i Skåne ABSwedenbilmansson.seOver 100M200-500
27Biltema Sweden ABSwedenbiltema.seOver 100MOver 500
28Borås Bil Personbilar ABSwedenborasbil.seOver 100M100-200
29Brandt Personbilar ABSwedenbrandtbil.seOver 100M200-500
30Broman Logistics OyFinlandbromanlogistics.fiOver 100M100-200
31Börjessons Bil ABSwedenborjessonsbil.seOver 100M200-500
32Din Bil Sverige ABSwedendinbil.seOver 100MOver 500
33Engströms Bil ABSwedenengstromsbil.seOver 100M200-500
34Europeiska Motor ABSwedeneuropeiskamotor.seOver 100M100-200
35FORD MOTOR NORGE ASNorwayford.noOver 100M11-49
36Finnvedens Bil ABSwedenfinnvedensbil.seOver 100M100-200
37Finnvedens Lastvagnar ABSwedenfinnvedenslast.seOver 100M200-500
38Förenade Bil Aktiebolaget i MalmöSwedenforenadebil.seOver 100M100-200
39HB Import ABSwedenhbimportexport.comOver 100M11-49
40Hedin Automotive Bavaria ABSwedenbavariabil.seOver 100M200-500
41Hedin Automotive Bavaria OyFinlandlaakkonen.fiOver 100M200-500
42Hedin Automotive Finland OyFinlandlaakkonen.fiOver 100MOver 500
43Hedin Automotive Göteborg ABSwedenhedinautomotive.seOver 100M200-500
44Hedin Automotive Helsingborg ABSwedenhedinautomotive.seOver 100M200-500
45Hedin Automotive Mölndal ABSwedenhedinbil.seOver 100M200-500
46Hedin Automotive Retail OyFinlandhedinautomotive.fiOver 100M200-500
47Hedin Automotive Stockholm ABSwedenhedinbil.seOver 100M200-500
48Hedin Electric Mobility ABSwedenbilmansson.comOver 100M1-10
49Hedin HMC Motor Company ABSwedenford.seOver 100M11-49
50Hedin MG Sweden ABSwedenunifleet.seOver 100M11-49

Subindustries within Wholesale and retail trade and repair of motor vehicles and motorcycles in the Nordic Region

The Wholesale and retail trade and repair of motor vehicles and motorcycles industry in the Nordic region is divided into 10 distinct subindustries:

SubindustryCompaniesPercentage
45.111 Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles22,84445.2%
45.200 Maintenance and repair of motor vehicles. excluding motorcycles16,11531.9%
45.112 Retail sale of cars and light motor vehicles. excluding motorcycles4,8079.5%
45.320 Retail sale of parts and equipment for motor vehicles. excluding motorcycles2,1914.3%
45.401 Agency and wholesale trade in motorcycles. parts and equipment1,3312.6%
45.310 Agency and wholesale trade in parts and equipment for motor vehicles. excluding motorcycles1,1182.2%
45.192 Retail sale of other motor vehicles. excluding motorcycles8431.7%
45.191 Agency and wholesale trade in other motor vehicles. excluding motorcycles7961.6%
45.402 Retail trade in motorcycles. parts and equipment2870.6%
45.403 Maintenance and repair of motorcycles1670.3%

The Wholesale and retail trade and repair of motor vehicles and motorcycles industry in the Nordic region is dominated by Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles, representing 45.2% of all companies. Maintenance and repair of motor vehicles. excluding motorcycles follows with 31.9% of companies.

Types of Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in the Nordic Region

Distribution of company legal forms across all Nordic countries:

Company TypeCountPercentage
Limited Company (AB)14,03627.8%
Limited Company9,15918.1%
Sole Proprietor7,95415.8%
Sole Proprietorship3,0356.0%
Sole proprietorship1,8373.6%
Limited Partnership1,1492.3%
General Partnership7981.6%
Bankrupt estate550.1%
Branch Office360.1%
Norwegian division of foreign business enterprise140.0%

Key Insights for the Wholesale and retail trade and repair of motor vehicles and motorcycles Industry in the Nordic Region

Key Insights;

Market overview:

With 50,499 companies across four countries, this represents a substantial B2B opportunity in the Nordic wholesale and retail trade and repair of motor vehicles and motorcycles sector.

Geographic distribution:

Finland leads with 18,333 companies (36.3%), followed by Sweden (35.4%), Norway (28.3%), and Denmark (0.0%).

Target audience:

The dominant company form is Limited Company (AB) (27.8%), which typically indicates established businesses with formal structures and decision-making processes.

Specialization opportunity

The top three subindustries (Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles, Maintenance and repair of motor vehicles. excluding motorcycles, Retail sale of cars and light motor vehicles. excluding motorcycles) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.

Summary: Selling Successfully to Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in the Nordic Region

The Nordic wholesale and retail trade and repair of motor vehicles and motorcycles market offers diverse opportunities across four countries with distinct but complementary business cultures.

  • Focus on scalable solutions that work for 1-10 employee companies while having upsell paths for larger enterprises.
  • Target the 900 high-revenue companies (€10M+) for premium offerings and strategic partnerships.
  • Consider country-specific approaches – each Nordic market has unique regulatory and business culture nuances.
  • The wholesale and retail trade and repair of motor vehicles and motorcycles sector is specialized – tailor your approach to specific subindustries like Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles (22,844 companies) for better resonance with potential clients.

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Frequently Asked Questions about the Wholesale and retail trade and repair of motor vehicles and motorcycles Industry in the Nordic Region

How many wholesale and retail trade and repair of motor vehicles and motorcycles companies are there in the Nordic region?

There are 50,499 wholesale and retail trade and repair of motor vehicles and motorcycles companies across Finland, Sweden, Denmark, and Norway.

Which Nordic country has the most wholesale and retail trade and repair of motor vehicles and motorcycles companies?

Finland has the most with 18,333 companies (36.3% of the Nordic total).

What is the largest subindustry within wholesale and retail trade and repair of motor vehicles and motorcycles in the Nordic region?

The largest subindustry is 45.111 Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles, with 22,844 companies (45.2% of the market).

How many large wholesale and retail trade and repair of motor vehicles and motorcycles companies (€10M+ revenue) are there in the Nordic region?

There are 900 companies with €10M+ annual revenue across all Nordic countries.

What is the most common company size in the Nordic wholesale and retail trade and repair of motor vehicles and motorcycles industry?

The most common company size is 1-10 employees, representing 95.6% of all companies in this industry across the Nordic region.