Advertising and market research companies in Denmark

The Advertising and market research industry in Denmark comprises 12,294 companies across 3 subindustries.

What distinguishes this market is its diverse composition, with the three largest subindustries being Advertising agencies, Market and opinion surveys, Media mediation services. Together, these segments represent the core of Denmark’s advertising and market research sector.

How Do We Source This Data ?

The main data source is: Danish Business Authority (CVR). This is the local business register for Denmark. Outside of this, we combine public data that is scraped online.

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Table of Content

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Summary and Key Data Points for Advertising and market research Companies in Denmark

Total number of companies: 12,294

Number of subindustries: 3

Largest subindustry: 73.110 Advertising agencies (8,039 companies, 65.4%)

Second largest: 73.200 Market and opinion surveys (3,948 companies)

Third largest: 73.120 Media mediation services (307 companies)

Most common company size: 1-10 employees (97.9% of companies)

Large companies (€10M+ revenue): 10 companies

Most common revenue range: 0-100k (89.4%)

Company Size Analysis of the Advertising and market research Industry in Denmark by Employee Count

Detailed breakdown of company sizes by employee count in Denmark:

Companies

Employee Range	Companies	Percentage
Over 500	0	0.0%
200-500	4	0.0%
100-200	3	0.0%
50-99	25	0.2%
11-49	225	1.8%
1-10	12,037	97.9%
TOTAL	12,294/strong>	100%

Three Key Insights for Salespeople Targeting This Group

Micro-business dominance: The vast majority (97.9%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
Enterprise opportunity: There are 7 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
Mid-market segment: The 250 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.

Revenue Distribution Breakdown of the Advertising and market research Industry in Denmark

Revenue performance breakdown across all revenue bands in Denmark:

Companies

Revenue Range	Companies	Percentage
Over 100M	0	0.0%
10M-100M	10	0.1%
1M-10M	247	2.0%
500k-1M	197	1.6%
200k-500k	414	3.4%
100k-200k	433	3.5%
0-100k	10,993	89.4%
TOTAL	12,294	100%

Three Key Insights for Salespeople Targeting Companies by Revenue

Entry-level market: 89.4% of companies have revenue under €100k, indicating a large base of startups, freelancers, and early-stage businesses. Focus on scalable, low-cost entry products.
Growth segment: Companies in the €100k-€1M range (8.5%) represent businesses transitioning from startup to established operations – prime targets for growth-oriented solutions.
Enterprise accounts: The 10 companies with €10M+ revenue represent high-value enterprise accounts worth prioritizing for strategic sales efforts and customized solutions.

Top 50 Advertising and market research Companies in Denmark

See the top 50 biggest companies in the Advertising and market research industry in Denmark by revenue.

Companies

Business ID	Company Name	Website	Employees	Revenue	Subindustry
33971419	VML MAP A/S	www.wunderman.dk	200-500	10M-100M	Advertising agencies
37800813	Storm Group ApS	stormgroup.net	200-500	10M-100M	Advertising agencies
20212209	ADVICE. LEDELSES- & KOMMUNIKAT	www.adviceas.dk	50-99	10M-100M	Market and opinion surveys
43331256	Kantar Media Denmark ApS	tns-gallup.dk	100-200	10M-100M	Market and opinion surveys
25763858	ADVANCE A/S	advanceautocenter.net	50-99	10M-100M	Advertising agencies
14747788	IPSOS A/S	www.ipsos.dk	50-99	10M-100M	Market and opinion surveys
25137205	ADPEOPLE A/S	addpeople.co.uk	100-200	10M-100M	Advertising agencies
16702943	KUNDE & CO. A/S	kunde.com	100-200	10M-100M	Advertising agencies
31620899	RELATIONMEDIA A/S	relationmedia.dk	200-500	10M-100M	Advertising agencies
58227811	Dentsu Danmark A/S	carat.dk	200-500	10M-100M	Media mediation services
32339832	Reklamebureauet Bubble ApS	bubble.dk	11-49	1M-10M	Advertising agencies
40114483	BESTPRACTICE NORDIC ApS	www.bpno.dk	11-49	1M-10M	Market and opinion surveys
34891710	BRAND MOVERS ApS	brandmovers.dk	11-49	1M-10M	Market and opinion surveys
39027615	Conmedia ApS	conmedia.dk	11-49	1M-10M	Advertising agencies
25514041	VERTIC A/S	vertic.com	50-99	1M-10M	Advertising agencies
43649639	SparkForce ApS	www.sparkforce.dk	11-49	1M-10M	Advertising agencies
39009862	SavvyRevenue ApS	www.savvyrevenue.com	11-49	1M-10M	Advertising agencies
31362814	RUD PEDERSEN A/S	rudpedersen.com	50-99	1M-10M	Market and opinion surveys
44286696	YouGov CP Denmark ApS	–	11-49	1M-10M	Market and opinion surveys
40190856	Navigate A/S	www.navigatepa.com	11-49	1M-10M	Market and opinion surveys
36922079	Best One A/S	best-one.dk	11-49	1M-10M	Advertising agencies
28676026	VAHLE+NIKOLAISEN ApS	vahleplusnikolaisen.dk	11-49	1M-10M	Advertising agencies
43624512	REPUBLICA A/S	republica.dk	11-49	1M-10M	Advertising agencies
12240449	CITRUSMEDIA ApS	citrusmedia.dk	11-49	1M-10M	Media mediation services
27961347	PS COMMUNICATION DENMARK ApS	www.ps-com.dk	11-49	1M-10M	Advertising agencies
27311032	ABENA GROUP MARKETING ApS	abena.com	11-49	1M-10M	Advertising agencies
25133242	WeMarket Ikast A/S	wemarket.dk	11-49	1M-10M	Advertising agencies
26705312	FACE MEDIA ApS	www.facemedia.dk	11-49	1M-10M	Advertising agencies
13442045	ADTENTION A/S	www.adtention.dk	11-49	1M-10M	Advertising agencies
38693360	DreamInfluencers ApS	dreaminfluencers.com	11-49	1M-10M	Advertising agencies
35251375	OUT OF HOME MEDIA ApS	outofhomemedia.dk	50-99	1M-10M	Media mediation services
25343255	STORAGER ASSET MANAGEMENT ApS	storageassetmanagement.co	11-49	1M-10M	Market and opinion surveys
41803096	Twentyninetimes ApS	29x.studio	11-49	1M-10M	Advertising agencies
29515824	STANDESIGN A/S	www.standesign.dk	11-49	1M-10M	Advertising agencies
43402226	Højkant ApS	www.hoejkant.dk	11-49	1M-10M	Advertising agencies
40442553	Silverlining Research ApS	www.silverliningresearch.	11-49	1M-10M	Market and opinion surveys
27160964	Open Communication Group A/S	www.opencommunication.com	11-49	1M-10M	Market and opinion surveys
13930635	GORM x ENVISION A/S	envision.dk	11-49	1M-10M	Advertising agencies
31176360	BILENDI A/S	bilendi.fi	11-49	1M-10M	Market and opinion surveys
21412783	APERIAN GLOBAL ApS	aperianglobal.com	11-49	1M-10M	Market and opinion surveys
37292117	RICKEN A/S	ricken.dk	11-49	1M-10M	Advertising agencies
32895034	Superego A/S	superego.nu	11-49	1M-10M	Advertising agencies
40319603	Labelless Media ApS	www.labellessmedia.com	11-49	1M-10M	Advertising agencies
17885170	MARGINAL REKLAMEBUREAU ApS	www.marginal.dk	11-49	1M-10M	Advertising agencies
12065884	ROBERT/BOISEN & LIKEMINDED A/S	rblm.dk	11-49	1M-10M	Advertising agencies
33047940	KADAVER ApS	kadaver.dk	11-49	1M-10M	Advertising agencies
33784023	GULOGGRATIS.DK A/S	guloggratis.dk	11-49	1M-10M	Advertising agencies
40156518	Spudo ApS	–	11-49	1M-10M	Advertising agencies
44861798	MSLA ApS	–	11-49	1M-10M	Advertising agencies
25057325	SMARTRESPONSE A/S	smartresponse-media.com	11-49	1M-10M	Advertising agencies

Insights of the Top 50 Advertising and market research Companies in Denmark

0 of the top 50 companies have over 500 employees, indicating significant enterprise presence
47 companies (94%) have websites, providing direct contact opportunities
40 companies (80%) have LinkedIn profiles for professional networking
The most common subindustry among top companies is Advertising agencies

Advertising and market research Companies in Denmark Split into Subindustries

Subindustry	Companies	Percentage
73.110 Advertising agencies	8,039	65.4%
73.200 Market and opinion surveys	3,948	32.1%
73.120 Media mediation services	307	2.5%

The Advertising and market research industry in Denmark is dominated by Advertising agencies, representing 65.4% of all companies. Market and opinion surveys follows with 32.1% of companies.

Company Types in Advertising and market research in Denmark

Distribution of legal forms and corporate structures in Denmark:

Sole proprietorship: 6,175 companies (50.2%)
Private limited company: 3,044 companies (24.8%)
Personally Owned Small Business: 707 companies (5.8%)
Stock company: 300 companies (2.4%)
Partnership: 193 companies (1.6%)
Association: 65 companies (0.5%)
Other foreign business: 51 companies (0.4%)
Commandite stock company/Partnership company: 13 companies (0.1%)
Branch of a foreign private limited company or company: 6 companies (0.0%)
Branch of foreign stock company, commandite stock: 5 companies (0.0%)

Key Insights for Advertising and market research Companies in Denmark

The Advertising and market research sector in Denmark presents unique opportunities for sales professionals. With 12,294 companies operating across 3 specialized subindustries, this market offers diverse entry points for various products and services.

Key Insights;

Target audience

The dominant company form is Sole proprietorship (50.2%), which typically indicates smaller, owner-operated businesses with faster decision cycles.

Market maturity

With 97.9% of companies having 1-10 employees, this is predominantly a market of small, specialized firms. Larger enterprises (100+ employees) represent only 0.1% of the market.

Specialization opportunity

The top three subindustries (Advertising agencies, Market and opinion surveys, Media mediation services) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.

Summary: How to Succeed in Selling to Advertising and market research Companies in Denmark

Success in the Denmark advertising and market research market requires understanding its unique characteristics. The market is characterized by a large base of small companies (97.9% with 1-10 employees) and a smaller segment of enterprise accounts (10 companies with €10M+ revenue).

For high-volume sales, focus on the 0-100k revenue segment where most companies operate. For high-value accounts, target the 10 companies with €10M+ revenue that can support enterprise-level engagements.

The advertising and market research sector is specialized – tailor your approach to specific subindustries like Advertising agencies (8,039 companies) for better resonance with potential clients.

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Frequently Asked Questions

How can I find contact information for decision-makers in Denmark’s advertising and market research sector?

Nordic Lead Database provides comprehensive contact data for 12,294 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Danish Business Authority (CVR).

How big is the advertising and market research industry in Denmark?

The advertising and market research industry in Denmark consists of 12,294 companies across 3 subindustries, with 10 companies generating over €10M in annual revenue.

What is the top-performing advertising and market research category in Denmark?

The largest subindustry is 73.110 Advertising agencies, with 8,039 companies (65.4% of the market).

What is the typical company size in Denmark’s advertising and market research sector?

The majority of companies (97.9%) have 1-10 employees. Only 0.0% have more than 200 employees.

How can I access the full database of advertising and market research companies in Denmark?

Visit nordicleaddatabase.com to access our comprehensive B2B database with contact information, company details, and decision-maker contacts across all Nordic countries.