Advertising and market research Companies in Finland
The Advertising and market research sector in Finland comprises 8,627 companies across 2 sub-industries. Its largest sub-industry is Media mediation services (8,437 companies), and the highest-revenue company is Oy Dagmar Ab. This page breaks the advertising and market research market down by sub-industry, company size and revenue, and lists the 50 largest companies in Finland by revenue. Data last updated 19 June 2026.
Compare with the Nordic-wide advertising and market research market, or browse all Finland industries.
Summary: key data points for Advertising and market research in Finland
- Total companies: 8,627
- Sub-industries: 2
- Largest sub-industry: Media mediation services — 8,437 companies (97.8% of the sector)
- Second largest: Market and opinion surveys — 190 companies
- Companies with reported revenue: 2,978
- Companies with €10M+ revenue: 19
- Companies with reported headcount: 4,729
- Larger employers (100+ staff): 8
Advertising and market research in Finland by sub-industry
| Sub-industry | Companies | % of sector |
|---|---|---|
| Media mediation services | 8,437 | 97.8% |
| Market and opinion surveys | 190 | 2.2% |
Company size — Advertising and market research in Finland
Based on the 4,729 advertising and market research companies in Finland with reported employee figures.
| Employees | Companies | % of reported |
|---|---|---|
| 1–10 | 4,564 | 96.5% |
| 11–49 | 134 | 2.8% |
| 50–99 | 23 | 0.5% |
| 100–199 | 5 | 0.1% |
| 200–499 | 2 | 0.0% |
| 500+ | 1 | 0.0% |
The sector is dominated by small firms — 96.5% of companies with reported headcount have 1–10 employees. At the other end, 8 companies employ 100+ people and represent the high-value enterprise accounts.
Revenue distribution — Advertising and market research in Finland
Based on the 2,978 advertising and market research companies in Finland with reported revenue.
| Revenue band | Companies | % of reported |
|---|---|---|
| €0–100k | 1,778 | 59.7% |
| €100k–200k | 443 | 14.9% |
| €200k–500k | 354 | 11.9% |
| €500k–1M | 159 | 5.3% |
| €1M–10M | 225 | 7.6% |
| €10M–100M | 18 | 0.6% |
| €100M+ | 1 | 0.0% |
Top 50 Advertising and market research companies in Finland by revenue
| Business ID | Company | Website | Employees | Revenue | Sub-industry |
|---|---|---|---|---|---|
| 0107346-3 | Oy Dagmar Ab | dagmar.fi | 200–499 | €172.9M | Media mediation services |
| 2231452-9 | WPP Media Finland Oy | groupm.fi | 50–99 | €95.9M | Media mediation services |
| 0111876-4 | dentsu Finland Oy | dentsuaegisnetwork.com | 100–199 | €94.4M | Media mediation services |
| 2049047-3 | OMD Finland Oy | omd.fi | 50–99 | €64.1M | Media mediation services |
| 2516734-1 | ToinenPHD Oy | toinen.fi | 11–49 | €45.6M | Media mediation services |
| 0870477-4 | Bauer Media Outdoor Suomi Oy | clearchannel.fi | 50–99 | €40.5M | Media mediation services |
| 0798131-5 | Suomen Suoramainonta Oy | suoramainonta.fi | 500+ | €36.6M | Media mediation services |
| 2068393-7 | Liwlig Finland Oy | tapaus.fi | 100–199 | €34.5M | Media mediation services |
| 0201696-2 | JCDecaux Finland Oy | jcdecaux.fi | 50–99 | €33.7M | Media mediation services |
| 2275579-7 | Vend Marketplaces Oy | tori.fi | 200–499 | €27.2M | Media mediation services |
| 0612802-1 | Gartner Finland Oy | gartner.com | 11–49 | €25.6M | Market and opinion surveys |
| 2018481-2 | Avidly Oy | avidlyagency.com | 100–199 | €19.4M | Media mediation services |
| 0115535-4 | Oy SEK Ab | sekgrey.fi | 100–199 | €17.7M | Media mediation services |
| 2302391-8 | Duunitori Oy | duunitori.fi | 50–99 | €17.5M | Media mediation services |
| 2962074-8 | NORR3 Oy | norr3.fi | 11–49 | €15.5M | Media mediation services |
| 1996782-8 | TBWA\Helsinki Oy | tbwa.fi | 50–99 | €14.6M | Media mediation services |
| 2494243-0 | Scandinavian Sales Oy | scandinaviansales.com | 1–10 | €14.4M | Media mediation services |
| 2387598-5 | Genero Oy Ab | genero.fi | 50–99 | €13.5M | Media mediation services |
| 2997013-1 | RADLY OY | radly.fi | 1–10 | €10.4M | Media mediation services |
| 2469683-1 | Coinmotion Oy | coinmotion.com | 50–99 | €9.7M | Media mediation services |
| 0641345-5 | Suoramarkkinointi Mega Oy | sm-mega.fi | 100–199 | €9.7M | Media mediation services |
| 2496380-5 | Luxid Group Oy | idbbn.fi | 50–99 | €9.7M | Media mediation services |
| 1884268-7 | Valve Branding Oy | valve.fi | 50–99 | €9.6M | Media mediation services |
| 0555375-5 | Hasan & Partners Oy | hasanpartners.fi | 50–99 | €9.2M | Media mediation services |
| 1928678-2 | Bob the Robot Oy | bobtherobot.fi | 50–99 | €9.0M | Media mediation services |
| 0833790-0 | Neontekniikka Oy SNT | neontekniikka.fi | 11–49 | €8.9M | Media mediation services |
| 0114711-9 | Taloustutkimus Oy | taloustutkimus.fi | 11–49 | €8.4M | Market and opinion surveys |
| 2486112-0 | SDM Digital Oy | sdm.fi | 50–99 | €8.3M | Media mediation services |
| 2615511-5 | Readpeak Oy | readpeak.com | 11–49 | €7.6M | Media mediation services |
| 2231129-9 | MT Mediateko Oy | mediateko.fi | 11–49 | €7.5M | Media mediation services |
| 3165339-7 | Advetix Oy | advetix.fi | 1–10 | €7.4M | Media mediation services |
| 2540032-6 | Gigglebug Entertainment Oy | gigglebugentertainment.com | 50–99 | €7.3M | Media mediation services |
| 1898770-4 | LM Someco Oy | lmsomeco.fi | 50–99 | €7.3M | Media mediation services |
| 2922046-1 | Leadoo Marketing Technologies Oy | leadoo.com | 50–99 | €6.9M | Media mediation services |
| 1031977-9 | Pepsico Nordic Finland Oy | pepsi.fi | 1–10 | €6.9M | Media mediation services |
| 1925435-0 | Markkinointitoimisto Johdin Oy | johdin.fi | 50–99 | €6.8M | Media mediation services |
| 1597387-6 | Norstat Finland Oy | norstat.fi | 11–49 | €6.7M | Market and opinion surveys |
| 0498496-7 | Nitro Group Oy | nitro.fi | 50–99 | €6.6M | Media mediation services |
| 1966768-1 | Dun & Bradstreet Marketing Oy | dnb.com | 1–10 | €6.5M | Media mediation services |
| 2822799-5 | Hearts and Science Finland Oy | hearts-science.com | 1–10 | €6.4M | Media mediation services |
| 0109205-8 | Orange Advertising Oy | orangead.fi | 11–49 | €6.2M | Media mediation services |
| 2354882-9 | Mainostoimisto SST Oy | sstmainos.fi | 11–49 | €6.1M | Media mediation services |
| 2420099-8 | Drama Queen Communications Oy | dqcomms.com | 50–99 | €6.1M | Media mediation services |
| 1016151-0 | Mainospalvelu A. Laitinen Ky | mplaitinen.fi | 11–49 | €6.0M | Media mediation services |
| 3380844-4 | Circlewise Ab | circlewise.io | 1–10 | €6.0M | Media mediation services |
| 3236740-5 | Ulkomainosyhtiö Kenguru Media Oy | kengurumedia.fi | 1–10 | €5.9M | Media mediation services |
| 0114300-3 | Fifty5Blue Finland Oy | kantar.fi | 11–49 | €5.8M | Market and opinion surveys |
| 2919376-6 | Dagmar Scale Oy | dagmar.fi | — | €5.6M | Media mediation services |
| 2867358-1 | IVALO Marketing Oy | ivalocreative.fi | 11–49 | €5.5M | Media mediation services |
| 0108151-9 | Finnpanel Oy | finnpanel.fi | 11–49 | €5.5M | Market and opinion surveys |
How to sell to Advertising and market research companies in Finland
- Micro-business heavy: 96.5% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
- Enterprise tier: 8 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
- Revenue concentration: 19 companies report €10M+ revenue and concentrate most of the sector's buying power.
- Segment your list: the sector splits across 2 sub-industries led by Media mediation services — target by sub-industry rather than the sector as a whole.
- Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at Finland's advertising and market research companies.
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