Advertising and market research Companies Across Nordics
The Advertising and market research industry across the Nordic region comprises 41,110 companies across 3 subindustries, spanning Finland, Sweden, Denmark, and Norway.
What distinguishes this market is its diverse composition, with the three largest subindustries being Advertising agencies, Media mediation services, Market and opinion surveys. Together, these segments represent the core of the Nordic advertising and market research sector.
How Do We Source This Data ?
PRH (Finland), Bolagsverket (Sweden), CVR (Denmark), Brønnøysund (Norway). Combined with public data scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Advertising and market research Companies in the Nordic Region
Total number of companies: 41,110
Number of subindustries: 3
Largest subindustry: 73.110 Advertising agencies (26,252 companies, 63.9%)
Second largest: 73.120 Media mediation services (10,230 companies)
Third largest: 73.200 Market and opinion surveys (4,628 companies)
Most common company size: 1-10 employees (97.7% of companies)
Large companies (€10M+ revenue): 155 companies
Most common revenue range: 0-100k (84.8%)
Country Breakdown for Advertising and market research
Distribution of advertising and market research companies across the Nordic countries:
Companies
| Country | Companies | % of Nordic | Large (€10M+) | % of Country Total |
|---|---|---|---|---|
| Finland | 8,627 | 21.0% | 22 | 1.19% |
| Sweden | 10,302 | 25.1% | 86 | 1.06% |
| Denmark | 12,294 | 29.9% | 10 | 1.36% |
| Norway | 9,887 | 24.1% | 37 | 1.01% |
| TOTAL | 41,110 | 100% | 155 | – |
Company Size Analysis of the Advertising and market research Industry in the Nordic Region by Employee Count
Detailed breakdown of company sizes by employee count across all Nordic countries:
Companies
| Employee Range | Companies | Percentage |
|---|---|---|
| Over 500 | 3 | 0.0% |
| 200-500 | 11 | 0.0% |
| 100-200 | 38 | 0.1% |
| 50-99 | 87 | 0.2% |
| 11-49 | 807 | 2.0% |
| 1-10 | 40,164 | 97.7% |
| TOTAL | 41,110 | 100% |
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (97.7%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 52 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 894 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution of Advertising and market research Companies in the Nordic Region
Breakdown of companies by annual revenue across all Nordic countries:
Companies
| Revenue Range (EUR) | Companies | Percentage |
|---|---|---|
| Over 100M | 13 | 0.0% |
| 10M-100M | 142 | 0.3% |
| 1M-10M | 1,221 | 3.0% |
| 500k-1M | 910 | 2.2% |
| 200k-500k | 1,854 | 4.5% |
| 100k-200k | 2,109 | 5.1% |
| 0-100k | 34,861 | 84.8% |
| TOTAL | 41,110 | 100% |
Three Key Insights for Salespeople Targeting This Group
- High-value targets: 155 companies generate €10M+ in annual revenue, representing premium prospects with significant purchasing power.
- Growth segment: The 1,221 companies in the €1M-10M range are often scaling rapidly and actively investing in tools and services.
- Volume opportunity: The 0-100k segment (84.8% of companies) offers significant volume potential with appropriate pricing models.
Top 50 Advertising and market research Companies in the Nordic Region
The following table lists the top 50 companies based on revenue tier, including their country:
Companies
| # | Company Name | Country | Website | Revenue | Employees |
|---|---|---|---|---|---|
| 1 | Bauer Media Outdoor Sverige AB | Sweden | bauermediaoutdoor.com | Over 100M | 100-200 |
| 2 | Channel Factory Nordics AB | Sweden | channelfactory.com | Over 100M | 50-99 |
| 3 | Dentsu Sweden AB | Sweden | dentsuaegisnetwork.com | Over 100M | 100-200 |
| 4 | OMD AS | Norway | omdistro.org | Over 100M | 50-99 |
| 5 | Omnicom Media Group AB | Sweden | omnicommediagroup.se | Over 100M | 50-99 |
| 6 | Oy Dagmar Ab | Finland | dagmar.fi | Over 100M | 100-200 |
| 7 | Publicis Media Sweden AB | Sweden | xing.comcompanies | Over 100M | 100-200 |
| 8 | Schibsted Marketing Services AB | Sweden | schibstedforbusiness.com | Over 100M | 100-200 |
| 9 | Scream Mediabyrå AB | Sweden | scream.se | Over 100M | 50-99 |
| 10 | Vend Marketplaces AB | Sweden | vend.com | Over 100M | 200-500 |
| 11 | WPP Media Finland Oy | Finland | wpp.com | Over 100M | 50-99 |
| 12 | WVMKR Sweden AB | Sweden | mecglobal.com | Over 100M | 11-49 |
| 13 | dentsu Finland Oy | Finland | dentsuaegis.com | Over 100M | 100-200 |
| 14 | AC Nielsen Norge AS | Norway | no.nielsen.com | 10M-100M | 50-99 |
| 15 | ACNielsen Aktiebolag | Sweden | 10M-100M | 11-49 | |
| 16 | ADPEOPLE A/S | Denmark | addpeople.co.uk | 10M-100M | 100-200 |
| 17 | ADVANCE A/S | Denmark | advanceautocenter.net | 10M-100M | 50-99 |
| 18 | ADVICE. LEDELSES- & KOMMUNIKATIONSRÅDGIVNING A/S | Denmark | www.adviceas.dk | 10M-100M | 50-99 |
| 19 | AMEDIA DIGITAL AS | Norway | amedia.inc | 10M-100M | 1-10 |
| 20 | Adtraction AB | Sweden | adtraction.com | 10M-100M | 1-10 |
| 21 | Advetix Oy | Finland | advetix.fi | 10M-100M | 1-10 |
| 22 | Agl Norway AS | Norway | 10M-100M | 1-10 | |
| 23 | Amazon Online Sweden AB | Sweden | 10M-100M | 11-49 | |
| 24 | Amplifi Investment Sweden AB | Sweden | posterscope.com | 10M-100M | 1-10 |
| 25 | Atyp AS | Norway | atyp.no | 10M-100M | 11-49 |
| 26 | Avidly Oy | Finland | avidlyagency.com | 10M-100M | 100-200 |
| 27 | BBDO Nordics AB | Sweden | bbdonordics.com | 10M-100M | 50-99 |
| 28 | Bas Kommunikasjon | Norway | bas.no | 10M-100M | 11-49 |
| 29 | Bauer Media Outdoor Suomi Oy | Finland | bauermediaoutdoor.com | 10M-100M | 50-99 |
| 30 | Bokadirekt i Stockholm AB | Sweden | bokadirekt.se | 10M-100M | 100-200 |
| 31 | Boston Scientific Nordic Ab Filial Norge Nuf | Norway | bostonscientific.com | 10M-100M | 1-10 |
| 32 | Brightmedia Agency AB | Sweden | brightmedia.se | 10M-100M | 11-49 |
| 33 | Clear Channel Norway AS | Norway | 10M-100M | 11-49 | |
| 34 | Concept Communication AS | Norway | concom.no | 10M-100M | 200-500 |
| 35 | Consid Communication AB | Sweden | consid.se | 10M-100M | 100-200 |
| 36 | Context Media AB | Sweden | contextmedia.se | 10M-100M | 11-49 |
| 37 | Creed Media Group AB | Sweden | creedmedia.com | 10M-100M | 11-49 |
| 38 | Criteo Nordics AB | Sweden | criteo.com | 10M-100M | 1-10 |
| 39 | Day International AB | Sweden | day.se | 10M-100M | 1-10 |
| 40 | Dentsu Danmark A/S | Denmark | carat.dk | 10M-100M | 200-500 |
| 41 | Digital New Agency Media AB | Sweden | digitalnewagency.com | 10M-100M | 1-10 |
| 42 | Dunnhumby Norge AS | Norway | dunnhumby.com | 10M-100M | 11-49 |
| 43 | Duunitori Oy | Finland | duunitori.fi | 10M-100M | 50-99 |
| 44 | Eniro Sverige AB | Sweden | eniro.se | 10M-100M | 100-200 |
| 45 | EssenceMediacom Sweden AB | Sweden | mediacom.com | 10M-100M | 11-49 |
| 46 | FACEBOOK NORWAY AS | Norway | sharksfisheastman.com | 10M-100M | 11-49 |
| 47 | FLOKK MEDIA AS | Norway | flokkmedia.no | 10M-100M | 11-49 |
| 48 | Face2Face | Norway | face2facecreatives.com | 10M-100M | 50-99 |
| 49 | Face2Face AB | Sweden | face2facecreatives.com | 10M-100M | 100-200 |
| 50 | Forsman & Bodenfors Aktiebolag | Sweden | forsman.co | 10M-100M | 100-200 |
Subindustries within Advertising and market research in the Nordic Region
The Advertising and market research industry in the Nordic region is divided into 3 distinct subindustries:
| Subindustry | Companies | Percentage |
|---|---|---|
| 73.110 Advertising agencies | 26,252 | 63.9% |
| 73.120 Media mediation services | 10,230 | 24.9% |
| 73.200 Market and opinion surveys | 4,628 | 11.3% |
The Advertising and market research industry in the Nordic region is dominated by Advertising agencies, representing 63.9% of all companies. Media mediation services follows with 24.9% of companies.
Types of Advertising and market research Companies in the Nordic Region
Distribution of company legal forms across all Nordic countries:
| Country | Companies | % of Nordic |
|---|---|---|
| Sole proprietorship | 10,458 | 25.4% |
| Limited Company (AB) | 7,838 | 19.1% |
| Limited Company | 4,272 | 10.4% |
| Sole Proprietor | 4,048 | 9.8% |
| Private limited company | 3,044 | 7.4% |
| Sole Proprietorship | 1,957 | 4.8% |
| Personally Owned Small Business | 707 | 1.7% |
| General Partnership | 338 | 0.8% |
| Limited Partnership | 300 | 0.7% |
| Stock company | 300 | 0.7% |
Key Insights for the Advertising and market research Industry in the Nordic Region
Key Insights;
Market overview:
With 41,110 companies across four countries, this represents a substantial B2B opportunity in the Nordic advertising and market research sector.
Geographic distribution:
Denmark leads with 12,294 companies (29.9%), followed by Sweden (25.1%), Norway (24.1%), and Finland (21.0%).
Target audience:
The dominant company form is Sole proprietorship (25.4%), which typically indicates smaller, owner-operated businesses with faster decision cycles.
Specialization opportunity
The top three subindustries (Advertising agencies, Media mediation services, Market and opinion surveys) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: Selling Successfully to Advertising and market research Companies in the Nordic Region
The Nordic advertising and market research market offers diverse opportunities across four countries with distinct but complementary business cultures.
- Focus on scalable solutions that work for 1-10 employee companies while having upsell paths for larger enterprises.
- Target the 155 high-revenue companies (€10M+) for premium offerings and strategic partnerships.
- Consider country-specific approaches – each Nordic market has unique regulatory and business culture nuances.
- The advertising and market research sector is specialized – tailor your approach to specific subindustries like Advertising agencies (26,252 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions about the Advertising and market research Industry in the Nordic Region
There are 41,110 advertising and market research companies across Finland, Sweden, Denmark, and Norway.
Denmark has the most with 12,294 companies (29.9% of the Nordic total).
The largest subindustry is 73.110 Advertising agencies, with 26,252 companies (63.9% of the market).
There are 155 companies with €10M+ annual revenue across all Nordic countries.
The most common company size is 1-10 employees, representing 97.7% of all companies in this industry across the Nordic region.