Sports activities and amusement and recreation activities Companies Across Nordics
The Sports activities and amusement and recreation activities industry across the Nordic region comprises 56,760 companies across 8 subindustries, spanning Finland, Sweden, Denmark, and Norway.
What distinguishes this market is its diverse composition, with the three largest subindustries being Sports teams and clubs, Other sports activities, Experiential activities. Together, these segments represent the core of the Nordic sports activities and amusement and recreation activities sector.
How Do We Source This Data ?
PRH (Finland), Bolagsverket (Sweden), CVR (Denmark), Brønnøysund (Norway). Combined with public data scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Sports activities and amusement and recreation activities Companies in the Nordic Region
Total number of companies: 56,760
Number of subindustries: 8
Largest subindustry: 93.120 Sports teams and clubs (21,533 companies, 37.9%)
Second largest: 93.190 Other sports activities (15,931 companies)
Third largest: 93.291 Experiential activities (5,109 companies)
Most common company size: 1-10 employees (95.2% of companies)
Large companies (€10M+ revenue): 111 companies
Most common revenue range: 0-100k (84.5%)
Country Breakdown for Sports activities and amusement and recreation activities
Distribution of sports activities and amusement and recreation activities companies across the Nordic countries:
Companies
| Country | Companies | % of Nordic | Large (€10M+) | % of Country Total |
|---|---|---|---|---|
| Finland | 11,752 | 20.7% | 22 | 1.62% |
| Sweden | 16,956 | 29.9% | 32 | 1.74% |
| Denmark | 7,707 | 13.6% | 33 | 0.85% |
| Norway | 20,345 | 35.8% | 24 | 2.07% |
| TOTAL | 56,760 | 100% | 111 | – |
Company Size Analysis of the Sports activities and amusement and recreation activities Industry in the Nordic Region by Employee Count
Detailed breakdown of company sizes by employee count across all Nordic countries:
Companies
| Employee Range | Companies | Percentage |
|---|---|---|
| Over 500 | 8 | 0.0% |
| 200-500 | 29 | 0.1% |
| 100-200 | 89 | 0.2% |
| 50-99 | 329 | 0.6% |
| 11-49 | 2,276 | 4.0% |
| 1-10 | 54,029 | 95.2% |
| TOTAL | 56,760 | 100% |
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (95.2%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 126 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 2,605 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution of Sports activities and amusement and recreation activities Companies in the Nordic Region
Breakdown of companies by annual revenue across all Nordic countries:
Companies
| Revenue Range (EUR) | Companies | Percentage |
|---|---|---|
| Over 100M | 8 | 0.0% |
| 10M-100M | 103 | 0.2% |
| 1M-10M | 1,941 | 3.4% |
| 500k-1M | 1,599 | 2.8% |
| 200k-500k | 2,850 | 5.0% |
| 100k-200k | 2,310 | 4.1% |
| 0-100k | 47,949 | 84.5% |
| TOTAL | 56,760 | 100% |
Three Key Insights for Salespeople Targeting This Group
- High-value targets: 111 companies generate €10M+ in annual revenue, representing premium prospects with significant purchasing power.
- Growth segment: The 1,941 companies in the €1M-10M range are often scaling rapidly and actively investing in tools and services.
- Volume opportunity: The 0-100k segment (84.5% of companies) offers significant volume potential with appropriate pricing models.
Top 50 Sports activities and amusement and recreation activities Companies in the Nordic Region
The following table lists the top 50 companies based on revenue tier, including their country:
Companies
| # | Company Name | Country | Website | Revenue | Employees |
|---|---|---|---|---|---|
| 1 | Gimletroll IK | Norway | gimletroll.no | Over 100M | 11-49 |
| 2 | LEGOLAND ApS | Denmark | legoland-village.dk | Over 100M | Over 500 |
| 3 | Liseberg Aktiebolag | Sweden | liseberg.se | Over 100M | Over 500 |
| 4 | Norges Fotballforbund | Norway | Over 100M | 200-500 | |
| 5 | SATS Sports Club Sweden AB | Sweden | sats.se | Over 100M | Over 500 |
| 6 | Sportlife M W AB | Sweden | nordicwellness.se | Over 100M | Over 500 |
| 7 | TIVOLI A/S | Denmark | Over 100M | Over 500 | |
| 8 | TOYOTA GAZOO Racing World Rally Team Oy | Finland | toyotagazooracing.com | Over 100M | 200-500 |
| 9 | ACTIC Sverige AB | Sweden | actic.se | 10M-100M | 200-500 |
| 10 | AGF A/S | Denmark | 10M-100M | 200-500 | |
| 11 | ARCA APS | Denmark | arca.dk | 10M-100M | 200-500 |
| 12 | AS TAURUS | Norway | gettaurus.org | 10M-100M | 1-10 |
| 13 | Aktiebolaget Gröna Lunds Tivoli | Sweden | gronalund.com | 10M-100M | Over 500 |
| 14 | Akvakultur i Vesterålen AS | Norway | akvakulturivesteralen.no | 10M-100M | 11-49 |
| 15 | Arctic Falls Aktiebolag | Sweden | arcticfalls.se | 10M-100M | 11-49 |
| 16 | BRØNDBYERNES I.F. FODBOLD A/S | Denmark | 10M-100M | 200-500 | |
| 17 | Berlinetta Invest AB | Sweden | invest-ab.com | 10M-100M | 1-10 |
| 18 | Branäs Fritidscenter AB | Sweden | branas.se | 10M-100M | 100-200 |
| 19 | Cyan Racing AB | Sweden | cyanracing.com | 10M-100M | 1-10 |
| 20 | DANSK BOLDSPIL-UNION | Denmark | dbu.dk | 10M-100M | 200-500 |
| 21 | DEN ERHVERVSDRIVENDE FOND KULTURCENTER-LIMFJORD | Denmark | kclimfjord.dk | 10M-100M | 100-200 |
| 22 | DGI | Denmark | www.dgi.dk | 10M-100M | 200-500 |
| 23 | DJURS SOMMERLAND A/S | Denmark | www.djurssommerland.dk | 10M-100M | 100-200 |
| 24 | Danmarks Idrætsforbund | Denmark | dif.dk | 10M-100M | 100-200 |
| 25 | DanskHåndbold | Denmark | dhf.dk | 10M-100M | 100-200 |
| 26 | Day 8 AB | Sweden | day8.com | 10M-100M | 1-10 |
| 27 | Djurgårdens Elitfotboll AB | Sweden | dif.se | 10M-100M | 50-99 |
| 28 | ESBJERG FORENEDE BOLDKLUBBER ELITEFODBOLD A/S | Denmark | efb.dk | 10M-100M | 200-500 |
| 29 | F.C. København P/S | Denmark | fck.dk | 10M-100M | 200-500 |
| 30 | FC MIDTJYLLAND A/S | Denmark | fcm.dk | 10M-100M | 100-200 |
| 31 | FC NORDSJÆLLAND A/S | Denmark | fcn.dk | 10M-100M | 200-500 |
| 32 | FITNESS GROUP NORDIC AS | Norway | 10M-100M | 11-49 | |
| 33 | FK BODØ-GLIMT | Norway | glimt.no | 10M-100M | 100-200 |
| 34 | FODBOLDALLIANCEN AC HORSENS A/S | Denmark | achorsens.dk | 10M-100M | 100-200 |
| 35 | Fitness24Seven | Sweden | fitness24seven.com | 10M-100M | 200-500 |
| 36 | Fitness24Seven Oy | Finland | fitness24seven.com | 10M-100M | 100-200 |
| 37 | Foreningen DGI Byen | Denmark | www.dgi-byen.dk | 10M-100M | 200-500 |
| 38 | Forever Helsinki Oy | Finland | foreverclub.fi | 10M-100M | 50-99 |
| 39 | Fysioline Fressi Oy | Finland | fysioline.fi | 10M-100M | 200-500 |
| 40 | GIF-Gymnastik, Gladsaxe | Denmark | www.gifgymnastik.dk | 10M-100M | 100-200 |
| 41 | GolfStar Sverige AB | Sweden | golfstar.se | 10M-100M | 11-49 |
| 42 | Got Event AB | Sweden | gotevent.se | 10M-100M | 200-500 |
| 43 | Gustavsvik Resorts AB | Sweden | gustavsvik.se | 10M-100M | 50-99 |
| 44 | Gymstick International Oy | Finland | gymstick.com | 10M-100M | 11-49 |
| 45 | HB KØGE A/S | Denmark | hb.dk | 10M-100M | 100-200 |
| 46 | HJK Oy | Finland | hjk.fi | 10M-100M | 50-99 |
| 47 | HV71 Elitishockey AB | Sweden | hv71.se | 10M-100M | 50-99 |
| 48 | Hammarby Fotboll AB | Sweden | hammarbyfotboll.se | 10M-100M | 100-200 |
| 49 | Hellerup Idræts Klub | Denmark | hikfodbold.dk | 10M-100M | 100-200 |
| 50 | Hovedstadens Svømmeklub | Denmark | hsk.dk | 10M-100M | 200-500 |
Subindustries within Sports activities and amusement and recreation activities in the Nordic Region
The Sports activities and amusement and recreation activities industry in the Nordic region is divided into 8 distinct subindustries:
| Subindustry | Companies | Percentage |
|---|---|---|
| 93.120 Sports teams and clubs | 21,533 | 37.9% |
| 93.190 Other sports activities | 15,931 | 28.1% |
| 93.291 Experiential activities | 5,109 | 9.0% |
| 93.110 Operation of sports facilities | 4,921 | 8.7% |
| 93.299 Other leisure activities | 3,977 | 7.0% |
| 93.130 Fitness centers | 3,975 | 7.0% |
| 93.292 Leisure establishment | 741 | 1.3% |
| 93.210 Operation of amusement and theme parks | 573 | 1.0% |
The Sports activities and amusement and recreation activities industry in the Nordic region is dominated by Sports teams and clubs, representing 37.9% of all companies. Other sports activities follows with 28.1% of companies.
Types of Sports activities and amusement and recreation activities Companies in the Nordic Region
Distribution of company legal forms across all Nordic countries:
| Company Type | Count | Percentage |
|---|---|---|
| Limited Company (AB) | 6,046 | 10.7% |
| Non-profit Association | 5,999 | 10.6% |
| Sole Proprietor | 5,866 | 10.3% |
| Limited Company | 5,462 | 9.6% |
| Sole Proprietorship | 3,436 | 6.1% |
| Association | 3,312 | 5.8% |
| Sole proprietorship | 2,914 | 5.1% |
| Association/club/organisation | 2,767 | 4.9% |
| Private limited company | 1,510 | 2.7% |
| General Partnership | 941 | 1.7% |
Key Insights for the Sports activities and amusement and recreation activities Industry in the Nordic Region
Key Insights;
Market overview:
With 56,760 companies across four countries, this represents a substantial B2B opportunity in the Nordic sports activities and amusement and recreation activities sector.
Geographic distribution:
Norway leads with 20,345 companies (35.8%), followed by Sweden (29.9%), Finland (20.7%), and Denmark (13.6%).
Target audience:
The dominant company form is Limited Company (AB) (10.7%), which typically indicates established businesses with formal structures and decision-making processes.
Specialization opportunity
The top three subindustries (Sports teams and clubs, Other sports activities, Experiential activities) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: Selling Successfully to Sports activities and amusement and recreation activities Companies in the Nordic Region
The Nordic sports activities and amusement and recreation activities market offers diverse opportunities across four countries with distinct but complementary business cultures.
- Focus on scalable solutions that work for 1-10 employee companies while having upsell paths for larger enterprises.
- Target the 111 high-revenue companies (€10M+) for premium offerings and strategic partnerships.
- Consider country-specific approaches – each Nordic market has unique regulatory and business culture nuances.
- The sports activities and amusement and recreation activities sector is specialized – tailor your approach to specific subindustries like Sports teams and clubs (21,533 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions about the Sports activities and amusement and recreation activities Industry in the Nordic Region
There are 56,760 sports activities and amusement and recreation activities companies across Finland, Sweden, Denmark, and Norway.
Norway has the most with 20,345 companies (35.8% of the Nordic total).
The largest subindustry is 93.120 Sports teams and clubs, with 21,533 companies (37.9% of the market).
There are 111 companies with €10M+ annual revenue across all Nordic countries.
The most common company size is 1-10 employees, representing 95.2% of all companies in this industry across the Nordic region.