Retail trade, except of motor vehicles and motorcycles Companies Across Nordics

The Retail trade, except of motor vehicles and motorcycles industry across the Nordic region comprises 160,586 companies across 65 subindustries, spanning Finland, Sweden, Denmark, and Norway.

What distinguishes this market is its diverse composition, with the three largest subindustries being Mail order/Internet trade with other specialized product selection, Retail trade other than point of sale, Retail trade in clothing. Together, these segments represent the core of the Nordic retail trade, except of motor vehicles and motorcycles sector.

How Do We Source This Data ?

PRH (Finland), Bolagsverket (Sweden), CVR (Denmark), Brønnøysund (Norway). Combined with public data scraped online.

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Summary and Key Data Points for Retail trade, except of motor vehicles and motorcycles Companies in the Nordic Region

    Total number of companies: 160,586

    Number of subindustries: 65

    Largest subindustry: 47.919 Mail order/Internet trade with other specialized product selection (12,526 companies, 7.8%)

    Second largest: 47.990 Retail trade other than point of sale (11,832 companies)

    Third largest: 47.710 Retail trade in clothing (10,355 companies)

    Most common company size: 1-10 employees (94.0% of companies)

    Large companies (€10M+ revenue): 1,426 companies

    Most common revenue range: 0-100k (72.6%)

Country Breakdown for Retail trade, except of motor vehicles and motorcycles

Distribution of retail trade, except of motor vehicles and motorcycles companies across the Nordic countries:

Companies

CountryCompanies% of NordicLarge (€10M+)% of Country Total
Finland37,94923.6%4185.25%
Sweden43,49727.1%7414.48%
Denmark41,12225.6%754.54%
Norway38,01823.7%1923.87%
TOTAL160,586100%1,426

Company Size Analysis of the Retail trade, except of motor vehicles and motorcycles Industry in the Nordic Region by Employee Count

Detailed breakdown of company sizes by employee count across all Nordic countries:

Companies

Employee RangeCompaniesPercentage
Over 500780.0%
200-500790.0%
100-2001890.1%
50-996330.4%
11-498,6395.4%
1-10150,96894.0%
TOTAL160,586100%

Three Key Insights for Salespeople Targeting This Group

  1. Micro-business dominance: The vast majority (94.0%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
  2. Enterprise opportunity: There are 346 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
  3. Mid-market segment: The 9,272 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.

Revenue Distribution of Retail trade, except of motor vehicles and motorcycles Companies in the Nordic Region

Breakdown of companies by annual revenue across all Nordic countries:

Companies

Revenue Range (EUR)CompaniesPercentage
Over 100M1180.1%
10M-100M1,3080.8%
1M-10M13,5238.4%
500k-1M9,2225.7%
200k-500k12,4527.8%
100k-200k7,3594.6%
0-100k116,60472.6%
TOTAL160,586100%

Three Key Insights for Salespeople Targeting This Group

  1. High-value targets: 1,426 companies generate €10M+ in annual revenue, representing premium prospects with significant purchasing power.
  2. Growth segment: The 13,523 companies in the €1M-10M range are often scaling rapidly and actively investing in tools and services.
  3. Volume opportunity: The 0-100k segment (72.6% of companies) offers significant volume potential with appropriate pricing models.

Top 50 Retail trade, except of motor vehicles and motorcycles Companies in the Nordic Region

The following table lists the top 50 companies based on revenue tier, including their country:

Companies

#Company NameCountryWebsiteRevenueEmployees
1Adlibris AktiebolagSwedenadlibris.comOver 100M200-500
2Admenta Sweden ABSwedenlloydsapotek.seOver 100M200-500
3Alko OyFinlandalko.fiOver 100MOver 500
4Apotea Sverige ABSwedenapotea.seOver 100MOver 500
5Apoteket ABSwedenapoteket.seOver 100MOver 500
6Apotekstjänst Sverige ABSwedenapotekstjanst.seOver 100M200-500
7Arken Zoo ABSwedenarkenzoo.seOver 100M200-500
8BRO MÖBLER AktiebolagSwedenmio.seOver 100M200-500
9BYGGmax ABSwedenbyggmax.seOver 100MOver 500
10Bauhaus & Co. KyFinlandbauhaus.fiOver 100MOver 500
11Biofuel Express S ABSwedenbiofuel-express.comOver 100M1-10
12Bokhandelsgruppen i Sverige ABSwedenbokhandelsgruppen.seOver 100M200-500
13CIRCLE K ASNorwaycirclek.orgOver 100M100-200
14Cervera ABSwedencervera.seOver 100M200-500
15Circle K Sverige ABSwedencirclek.seOver 100MOver 500
16City Gross Sverige ABSwedencitygross.seOver 100MOver 500
17Clas Ohlson AktiebolagSwedenclasohlson.comOver 100MOver 500
18Coop Mitt ABSwedencoop.seOver 100MOver 500
19Coop Väst ABSwedencoop.seOver 100MOver 500
20Coop Östra Försäljning ABSwedencoop.seOver 100MOver 500
21Daniel Wellington ABSwedendanielwellington.comOver 100M50-99
22Dollarstore ABSwedendollarstore.seOver 100MOver 500
23Dressmann ABSwedendressmann.comOver 100MOver 500
24EKO-Gruppen Hässleholm ABSwedenOver 100M200-500
25Elgiganten AktiebolagSwedenelgiganten.seOver 100MOver 500
26Ellos ABSwedenellosgroup.comOver 100MOver 500
27Etelä-Karjalan OsuuskauppaFinlandeekoo.fiOver 100M200-500
28Etelä-Pohjanmaan OsuuskauppaFinlandeepee.fiOver 100MOver 500
29Eurocash Food ABSwedeneurocash.seOver 100M200-500
30Fazer Sweden ABSwedenfazer.comOver 100M200-500
31Flugger Sweden ABSwedenflugger.seOver 100M200-500
32Gigantti Oy AbFinlandgigantti.fiOver 100MOver 500
33Gottebiten en gros ABSwedengottebiten.seOver 100M1-10
34Granngården ABSwedengranngarden.seOver 100MOver 500
35Grensemat AktiebolagSwedennordbysupermarket.seOver 100M100-200
36H & M Hennes & Mauritz OyFinlandhm.comOver 100MOver 500
37HOK-Elanto Liiketoiminta OyFinlandhok-elanto.fiOver 100MOver 500
38Hartman Järn AbFinlandhartman.fiOver 100M200-500
39Health and Sports Nutrition Group HSNG ABSwedenhsng.comOver 100M100-200
40HelloFresh Sweden ABSwedenhellofresh.seOver 100M11-49
41Hemköpskedjan ABSwedenhemkop.seOver 100MOver 500
42Hemtex AktiebolagSwedenhemtex.seOver 100M200-500
43Home Furnishing Nordic ABSwedenhomefurnishingnordic.teamtailor.comOver 100M200-500
44Hornbach Byggmarknad ABSwedenhornbach.seOver 100MOver 500
45IKEA OyFinlandikea.comOver 100MOver 500
46ITX Sverige ABSwedeninditex.comOver 100M200-500
47Iduna ABSwedeniduna.seOver 100MOver 500
48Indoor Group OyFinlandindoorgroup.fiOver 100M200-500
49Inet ABSwedeninet.seOver 100M100-200
50JYSK ABSwedenjysk.seOver 100MOver 500

Subindustries within Retail trade, except of motor vehicles and motorcycles in the Nordic Region

The Retail trade, except of motor vehicles and motorcycles industry in the Nordic region is divided into 65 distinct subindustries:

SubindustryCompaniesPercentage
47.919 Mail order/Internet trade with other specialized product selection12,5267.8%
47.990 Retail trade other than point of sale11,8327.4%
47.710 Retail trade in clothing10,3556.4%
47.111 Retail trade with a wide range of goods with the main emphasis on food and entertainment products9,1375.7%
47.721 Retail trade in footwear7,9815.0%
47.112 Kiosk trade with a wide range of goods with the main emphasis on food and entertainment products7,4224.6%
47.912 Mail order/Internet trade in textiles. equipment. clothing. footwear. travel effects and leather goods5,4123.4%
47.911 Mail order/Internet trade with a wide range of goods5,0713.2%
47.641 Retail trade in sports equipment5,0473.1%
47.782 Retail trade in optical articles4,9343.1%
47.761 Retail sale of flowers and plants4,8573.0%
47.810 Market trade in foodstuffs. beverages and tobacco products4,8203.0%
47.540 Retail trade in electrical household appliances4,5972.9%
47.521 Retail trade with a wide selection of hardware. paint and other building materials3,9852.5%
47.789 Retail trade not mentioned elsewhere3,7812.4%
47.630 Retail trade in music and video recordings3,1692.0%
47.913 Mail order/Internet trade in lighting equipment. kitchen equipment. furniture and furnishing items2,9871.9%
47.792 Retail trade in used clothing2,8711.8%
47.750 Retail trade in cosmetics and toiletries2,7771.7%
47.610 Retail trade in books2,6121.6%
47.210 Retail trade in fruit and vegetables2,4011.5%
47.300 Retail sale of fuel for motor vehicles2,1521.3%
47.772 Retail trade in gold and silver goods2,0451.3%
47.591 Retail sale of furniture2,0251.3%
47.430 Retail trade in audio and video equipment1,9831.2%
47.762 Retail trade in pets and pet food1,7721.1%
47.510 Retail trade in textiles and equipment1,7321.1%
47.781 Retail trade in photographic equipment1,6431.0%
47.730 Retail trade in pharmacy goods1,6291.0%
47.251 Retail sale of wine and spirits1,3540.8%
47.522 Retail trade in hardware1,3370.8%
47.241 Retail trade in bakery and pastry goods1,3200.8%
47.740 Retail trade in medical and orthopedic articles1,2710.8%
47.410 Retail trade in computers and equipment for computers1,1980.7%
47.299 Retail trade in foodstuffs and recreational goods not mentioned elsewhere1,1950.7%
47.593 Retail trade in kitchenware. glassware and stoneware1,1120.7%
47.220 Retail trade in meat and meat products1,1040.7%
47.642 Retail trade in recreational boats and equipment1,0180.6%
47.523 Retail trade in dyestuffs9770.6%
47.531 Retail trade in wallpaper and floor coverings9590.6%
47.291 Retail trade in health food8950.6%
47.820 Market trade in textiles. clothing. footwear and accessories8740.5%
47.190 Retail trade with a wide range of goods otherwise8610.5%
47.242 Retail trade in sugar products8460.5%
47.650 Retail trade in games and toys7980.5%
47.791 Retail trade in antiques7700.5%
47.915 Mail order/internet trade in books. paper. newspapers and magazines7660.5%
47.260 Retail trade in tobacco products7520.5%
47.230 Retail trade in fish. shellfish and molluscs7320.5%
47.599 Retail trade in furnishing articles not mentioned elsewhere7210.4%
47.890 Market trade in other goods7140.4%
47.799 Retail trade in second-hand goods otherwise6640.4%
47.914 Mail order/Internet trade in electrical household appliances. radios. televisions. records. cassettes and musical instruments6550.4%
47.420 Retail trade in telecommunications equipment6170.4%
47.620 Retail trade in newspapers and stationery5390.3%
47.916 Mail order/Internet trade in ICT equipment5360.3%
47.594 Retail trade in musical instruments and sheet music4340.3%
47.529 Retail trade in building materials not mentioned elsewhere4160.3%
47.722 Retail trade in leather and imitation leather travel effects and leather goods4060.3%
47.917 Mail order/Internet trade in health foods3840.2%
47.771 Retail trade in watches and clocks3500.2%
47.592 Retail trade in lighting equipment 46.473 Wholesale of lighting equipment2960.2%
47.524 Retail trade in timber680.0%
47.292 Retail trade in coffee and tea540.0%
47.259 Other retail trade in beverages380.0%

The Retail trade, except of motor vehicles and motorcycles industry in the Nordic region is dominated by Mail order/Internet trade with other specialized product selection, representing 7.8% of all companies. Retail trade other than point of sale follows with 7.4% of companies.

Types of Retail trade, except of motor vehicles and motorcycles Companies in the Nordic Region

Distribution of company legal forms across all Nordic countries:

Company TypeCountPercentage
Limited Company (AB)31,16319.4%
Sole proprietorship20,45412.7%
Limited Company17,51610.9%
Sole Proprietor16,72610.4%
Private limited company14,2818.9%
Sole Proprietorship9,1525.7%
General Partnership3,2592.0%
Limited Partnership2,9801.9%
Personally Owned Small Business1,9531.2%
Stock company1,3770.9%

Key Insights for the Retail trade, except of motor vehicles and motorcycles Industry in the Nordic Region

Key Insights;

Market overview:

With 160,586 companies across four countries, this represents a substantial B2B opportunity in the Nordic retail trade, except of motor vehicles and motorcycles sector.

Geographic distribution:

Sweden leads with 43,497 companies (27.1%), followed by Denmark (25.6%), Norway (23.7%), and Finland (23.6%).

Target audience:

The dominant company form is Limited Company (AB) (19.4%), which typically indicates established businesses with formal structures and decision-making processes.

Specialization opportunity

The top three subindustries (Mail order/Internet trade with other specialized product selection, Retail trade other than point of sale, Retail trade in clothing) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.

Summary: Selling Successfully to Retail trade, except of motor vehicles and motorcycles Companies in the Nordic Region

The Nordic retail trade, except of motor vehicles and motorcycles market offers diverse opportunities across four countries with distinct but complementary business cultures.

  • Focus on scalable solutions that work for 1-10 employee companies while having upsell paths for larger enterprises.
  • Target the 1,426 high-revenue companies (€10M+) for premium offerings and strategic partnerships.
  • Consider country-specific approaches – each Nordic market has unique regulatory and business culture nuances.
  • The retail trade, except of motor vehicles and motorcycles sector is specialized – tailor your approach to specific subindustries like Mail order/Internet trade with other specialized product selection (12,526 companies) for better resonance with potential clients.

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Frequently Asked Questions about the Retail trade, except of motor vehicles and motorcycles Industry in the Nordic Region

How many retail trade, except of motor vehicles and motorcycles companies are there in the Nordic region?

There are 160,586 retail trade, except of motor vehicles and motorcycles companies across Finland, Sweden, Denmark, and Norway.

Which Nordic country has the most retail trade, except of motor vehicles and motorcycles companies?

Sweden has the most with 43,497 companies (27.1% of the Nordic total).

What is the largest subindustry within retail trade, except of motor vehicles and motorcycles in the Nordic region?

The largest subindustry is 47.919 Mail order/Internet trade with other specialized product selection, with 12,526 companies (7.8% of the market).

How many large retail trade, except of motor vehicles and motorcycles companies (€10M+ revenue) are there in the Nordic region?

There are 1,426 companies with €10M+ annual revenue across all Nordic countries.

What is the most common company size in the Nordic retail trade, except of motor vehicles and motorcycles industry?

The most common company size is 1-10 employees, representing 94.0% of all companies in this industry across the Nordic region.