Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway
The Wholesale and retail trade and repair of motor vehicles and motorcycles industry in Norway comprises 14,285 companies across 10 subindustries.
What distinguishes this market is its diverse composition, with the three largest subindustries being Maintenance and repair of motor vehicles. excluding motorcycles, Retail sale of cars and light motor vehicles. excluding motorcycles, Retail sale of parts and equipment for motor vehicles. excluding motorcycles. Together, these segments represent the core of Norway’s wholesale and retail trade and repair of motor vehicles and motorcycles sector.
How Do We Source This Data ?
The main data source is: Brønnøysund Register Centre (Brønnøysund registrene). This is the local business register for Norway. Outside of this, we combine public data that is scraped online.
Table of Content
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Book a meetingSummary and Key Data Points for Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway
Total number of companies: 14,285
Number of subindustries: 10
Largest subindustry: 45.200 Maintenance and repair of motor vehicles. excluding motorcycles (6,677 companies, 46.7%)
Second largest: 45.112 Retail sale of cars and light motor vehicles. excluding motorcycles (4,807 companies)
Third largest: 45.320 Retail sale of parts and equipment for motor vehicles. excluding motorcycles (1,179 companies)
Most common company size: 1-10 employees (93.3% of companies)
Large companies (€10M+ revenue): 197 companies
Most common revenue range: 0-100k (67.8%)
Company Size Analysis of the Wholesale and retail trade and repair of motor vehicles and motorcycles Industry in Norway by Employee Count
Detailed breakdown of company sizes by employee count in Norway:
Companies
| Employee Range | Companies | Percentage |
|---|---|---|
| Over 500 | 0 | 0.0% |
| 200-500 | 3 | 0.0% |
| 100-200 | 6 | 0.0% |
| 50-99 | 39 | 0.3% |
| 11-49 | 905 | 6.3% |
| 1-10 | 13,332 | 93.3% |
| TOTAL | 14,285 | 100% |
Three Key Insights for Salespeople Targeting This Group
- Micro-business dominance: The vast majority (93.3%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
- Enterprise opportunity: There are 9 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
- Mid-market segment: The 944 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.
Revenue Distribution Breakdown of the Wholesale and retail trade and repair of motor vehicles and motorcycles Industry in Norway
Revenue performance breakdown across all revenue bands in Norway:
Companies
| Revenue Range | Companies | Percentage |
|---|---|---|
| Over 100M | 15 | 0.1% |
| 10M-100M | 182 | 1.3% |
| 1M-10M | 1,728 | 12.1% |
| 500k-1M | 1,035 | 7.2% |
| 200k-500k | 1,017 | 7.1% |
| 100k-200k | 628 | 4.4% |
| 0-100k | 9,680 | 67.8% |
| TOTAL | 14,285 | 100% |
Three Key Insights for Salespeople Targeting Companies by Revenue
- Entry-level market: 67.8% of companies have revenue under €100k, indicating a large base of startups, freelancers, and early-stage businesses. Focus on scalable, low-cost entry products.
- Growth segment: Companies in the €100k-€1M range (18.8%) represent businesses transitioning from startup to established operations – prime targets for growth-oriented solutions.
- Enterprise accounts: The 197 companies with €10M+ revenue represent high-value enterprise accounts worth prioritizing for strategic sales efforts and customized solutions.
Top 50 Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway
See the top 50 biggest companies in the Wholesale and retail trade and repair of motor vehicles and motorcycles industry in Norway by revenue.
Companies
| Business ID | Company Name | Website | Employees | Revenue | Subindustry |
|---|---|---|---|---|---|
| 871233942 | Nordaune Bilsalg | noraunebil.no | 1-10 | Over 100M | Retail sale of cars and light |
| 824387842 | MAN Truck & Bus Norge AS avd T | man.no | 200-500 | Over 100M | Agency and wholesale trade in |
| 971130776 | BMW Norge AS | bmw.no | 11-49 | Over 100M | Agency and wholesale trade in |
| 911756714 | FORD MOTOR NORGE AS | ford.no | 11-49 | Over 100M | Agency and wholesale trade in |
| 930688266 | AUTORINGEN OSLO AS | – | 1-10 | Over 100M | Retail sale of cars and light |
| 910712799 | VOLVO NORGE AS | – | 200-500 | Over 100M | Agency and wholesale trade in |
| 967289310 | KIA BIL NORGE AS | bos.no | 11-49 | Over 100M | Agency and wholesale trade in |
| 914798469 | Nokian Dekk AS | nokiantyres.no | 11-49 | Over 100M | Agency and wholesale trade in |
| 982179289 | NORWEGIAN MOBILITY GROUP AS | – | 1-10 | Over 100M | Retail sale of cars and light |
| 958684975 | VOLVO CAR NORWAY AS | growwithcars.com | 11-49 | Over 100M | Agency and wholesale trade in |
| 976938941 | Toyota Norge AS | toyota.no | 50-99 | Over 100M | Agency and wholesale trade in |
| 928846709 | AUTORIA BIL AS | autoriahyundai.com | 100-200 | Over 100M | Maintenance and repair of moto |
| 988474509 | Nissan Nordic | nissan.no | 11-49 | Over 100M | Agency and wholesale trade in |
| 914315816 | Hyundai Motor Norway NUF | hyundai.no | 11-49 | Over 100M | Agency and wholesale trade in |
| 916218753 | BERTEL O STEEN AS | bos.no | 200-500 | Over 100M | Agency and wholesale trade in |
| 913492307 | Kolberg Caspary Lautom AS | kcl.no | 50-99 | 10M-100M | Agency and wholesale trade in |
| 979319711 | Bevola Norge AS | bevola.dk | 11-49 | 10M-100M | Agency and wholesale trade in |
| 914921716 | VDL Truck & Trailer Industry A | tti.no | 50-99 | 10M-100M | Agency and wholesale trade in |
| 990816433 | BILRESSURS AS | bilressurs.no | 1-10 | 10M-100M | Retail sale of cars and light |
| 895311952 | Sulland Gruppen AS | sulland.no | 50-99 | 10M-100M | Maintenance and repair of moto |
| 986130861 | Møller Bil AS | mollerbil.no | 50-99 | 10M-100M | Maintenance and repair of moto |
| 890830412 | SPECTRA AUTO AS | spectraautos.com | 1-10 | 10M-100M | Retail sale of cars and light |
| 952834789 | Grorudalen Bilsenter | – | 11-49 | 10M-100M | Retail sale of cars and light |
| 888545972 | TRUCKNOR SOGN OG FJORDANE AS | trucknor.no | 50-99 | 10M-100M | Maintenance and repair of moto |
| 924721944 | BIL M AS | bil-mas.com | 1-10 | 10M-100M | Retail sale of cars and light |
| 964934657 | Gromstad Motor Stoa AS | gromstad-motor-stoa.no | 11-49 | 10M-100M | Retail sale of cars and light |
| 914031923 | Gromstad Auto | gromstad-auto.no | 100-200 | 10M-100M | Retail sale of cars and light |
| 988629820 | MOBILITY HALDEN AS | bse-mobility.eu | 11-49 | 10M-100M | Retail sale of cars and light |
| 923480323 | BILOMSETNINGEN ARENDAL AS | bilomsetningen.no | 11-49 | 10M-100M | Agency and wholesale trade in |
| 861401812 | Toyota Sulland Hamar | sulland.no | 50-99 | 10M-100M | Maintenance and repair of moto |
| 921715951 | JARLES BIL AS | jarlesbil.no | 1-10 | 10M-100M | Retail sale of cars and light |
| 997493249 | MOPEDBIL NORGE AS | mopedbilnorge.no | 11-49 | 10M-100M | Retail sale of cars and light |
| 919134062 | GRENLAND BILSERVICE AS | skodaforhandlere.no | 11-49 | 10M-100M | Retail sale of cars and light |
| 967960217 | Alta Motorsenter AS | altascooter.no | 50-99 | 10M-100M | Retail sale of cars and light |
| 915167330 | Sulland Mo | sulland.no | 11-49 | 10M-100M | Maintenance and repair of moto |
| 996493717 | Mobile Jessheim | – | 11-49 | 10M-100M | Maintenance and repair of moto |
| 922704481 | POLESTAR AUTOMOTIVE NORWAY AS | polestar.com | 11-49 | 10M-100M | Retail sale of cars and light |
| 912511782 | Auto 8-8 Haukebø & Rødseth AS | auto8-8.no | 11-49 | 10M-100M | Maintenance and repair of moto |
| 977365422 | MØLLER SPORTSBILER OSLO AS | porsche-oslo.no | 11-49 | 10M-100M | Retail sale of cars and light |
| 928781712 | SCAN-EXPO AS | scanexpo.no | 1-10 | 10M-100M | Retail sale of cars and light |
| 943416893 | Mobile AS | – | 50-99 | 10M-100M | Retail sale of cars and light |
| 926980890 | Bilglassgruppen AS | bilglassgruppen.no | 11-49 | 10M-100M | Agency and wholesale trade in |
| 934057031 | NTM Trailer & Tipp AS | – | 1-10 | 10M-100M | Agency and wholesale trade in |
| 916972415 | MOTRUM AS | motrum.no | 1-10 | 10M-100M | Retail sale of cars and light |
| 981249313 | Traasdahl AS | – | 11-49 | 10M-100M | Retail sale of cars and light |
| 926736752 | NIO NORWAY AS | – | 100-200 | 10M-100M | Retail sale of cars and light |
| 918437940 | NETTBIL AS | nettbil.no | 50-99 | 10M-100M | Retail sale of cars and light |
| 921368909 | SOMMERSETH AS | sommerseth-as.wheree.com | 11-49 | 10M-100M | Maintenance and repair of moto |
| 924563273 | SUBARU NORGE AS | subaru.no | 1-10 | 10M-100M | Agency and wholesale trade in |
| 998488656 | BERGEN BILCENTER AS | – | 11-49 | 10M-100M | Retail sale of cars and light |
Insights of the Top 50 Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway
- 0 of the top 50 companies have over 500 employees, indicating significant enterprise presence
- 40 companies (80%) have websites, providing direct contact opportunities
- 25 companies (50%) have LinkedIn profiles for professional networking
- The most common subindustry among top companies is Retail sale of cars and light motor vehicles. excluding motorcycles
Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway Split into Subindustries
| Subindustry | Companies | Percentage |
|---|---|---|
| 45.200 Maintenance and repair of motor vehicles. excluding motorcycles | 6,677 | 46.7% |
| 45.112 Retail sale of cars and light motor vehicles. excluding motorcycles | 4,807 | 33.7% |
| 45.320 Retail sale of parts and equipment for motor vehicles. excluding motorcycles | 1,179 | 8.3% |
| 45.310 Agency and wholesale trade in parts and equipment for motor vehicles. excluding motorcycles | 350 | 2.5% |
| 45.192 Retail sale of other motor vehicles. excluding motorcycles | 308 | 2.2% |
| 45.111 Agency and wholesale trade in cars and light motor vehicles. excluding motorcycles | 291 | 2.0% |
| 45.402 Retail trade in motorcycles. parts and equipment | 287 | 2.0% |
| 45.191 Agency and wholesale trade in other motor vehicles. excluding motorcycles | 184 | 1.3% |
| 45.403 Maintenance and repair of motorcycles | 167 | 1.2% |
| 45.401 Agency and wholesale trade in motorcycles. parts and equipment | 35 | 0.2% |
The Wholesale and retail trade and repair of motor vehicles and motorcycles industry in Norway is dominated by Maintenance and repair of motor vehicles. excluding motorcycles, representing 46.7% of all companies. Retail sale of cars and light motor vehicles. excluding motorcycles follows with 33.7% of companies.
Company Types in Wholesale and retail trade and repair of motor vehicles and motorcycles in Norway
Distribution of legal forms and corporate structures in Norway:
- Sole proprietorship: 1,837 companies (12.9%)
- Bankrupt estate: 55 companies (0.4%)
- Norwegian division of foreign business enterprise: 14 companies (0.1%)
- Association/club/organisation: 3 companies (0.0%)
- Compulsory registration in the Value Added Tax Register: 1 companies (0.0%)
Key Insights for Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway
The Wholesale and retail trade and repair of motor vehicles and motorcycles sector in Norway presents unique opportunities for sales professionals. With 14,285 companies operating across 10 specialized subindustries, this market offers diverse entry points for various products and services.
Key Insights;
Target audience
The dominant company form is Sole proprietorship (12.9%), which typically indicates smaller, owner-operated businesses with faster decision cycles.
Market maturity
With 93.3% of companies having 1-10 employees, this is predominantly a market of small, specialized firms. Larger enterprises (100+ employees) represent only 0.1% of the market.
Specialization opportunity
The top three subindustries (Maintenance and repair of motor vehicles. excluding motorcycles, Retail sale of cars and light motor vehicles. excluding motorcycles, Retail sale of parts and equipment for motor vehicles. excluding motorcycles) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.
Summary: How to Succeed in Selling to Wholesale and retail trade and repair of motor vehicles and motorcycles Companies in Norway
Success in the Norway wholesale and retail trade and repair of motor vehicles and motorcycles market requires understanding its unique characteristics. The market is characterized by a large base of small companies (93.3% with 1-10 employees) and a smaller segment of enterprise accounts (197 companies with €10M+ revenue).
For high-volume sales, focus on the 0-100k revenue segment where most companies operate. For high-value accounts, target the 197 companies with €10M+ revenue that can support enterprise-level engagements.
The wholesale and retail trade and repair of motor vehicles and motorcycles sector is specialized – tailor your approach to specific subindustries like Maintenance and repair of motor vehicles. excluding motorcycles (6,677 companies) for better resonance with potential clients.
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Book a meetingFrequently Asked Questions
Nordic Lead Database provides comprehensive contact data for 14,285 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Brønnøysund Register Centre (Brønnøysund registrene).
The wholesale and retail trade and repair of motor vehicles and motorcycles industry in Norway consists of 14,285 companies across 10 subindustries, with 197 companies generating over €10M in annual revenue.
The largest subindustry is 45.200 Maintenance and repair of motor vehicles. excluding motorcycles, with 6,677 companies (46.7% of the market).
The majority of companies (93.3%) have 1-10 employees. Only 0.0% have more than 200 employees.
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