// SWEDEN · INDUSTRY
Data updated 19 June 2026

Advertising and market research Companies in Sweden

Companies
11,466
Market
Sweden

The Advertising and market research sector in Sweden comprises 11,466 companies across 6 sub-industries. Its largest sub-industry is Advertising agencies (9,600 companies), and the highest-revenue company is Omnicom Media Group AB. This page breaks the advertising and market research market down by sub-industry, company size and revenue, and lists the 50 largest companies in Sweden by revenue. Data last updated 19 June 2026.

Compare with the Nordic-wide advertising and market research market, or browse all Sweden industries.

Summary: key data points for Advertising and market research in Sweden

  • Total companies: 11,466
  • Sub-industries: 6
  • Largest sub-industry: Advertising agencies — 9,600 companies (83.7% of the sector)
  • Second largest: Media mediation services — 1,459 companies
  • Third largest: Market and opinion surveys — 373 companies
  • Companies with reported revenue: 6,532
  • Companies with €10M+ revenue: 90
  • Companies with reported headcount: 5,347
  • Larger employers (100+ staff): 23

Advertising and market research in Sweden by sub-industry

Sub-industryCompanies% of sector
Advertising agencies9,60083.7%
Media mediation services1,45912.7%
Market and opinion surveys3733.3%
Reklambyråverksamhet200.2%
PR och kommunikation80.1%
Övrig reklamverksamhet60.1%

Company size — Advertising and market research in Sweden

Based on the 5,347 advertising and market research companies in Sweden with reported employee figures.

EmployeesCompanies% of reported
1–104,97893.1%
11–493165.9%
50–99300.6%
100–199200.4%
200–49910.0%
500+20.0%

The sector is dominated by small firms — 93.1% of companies with reported headcount have 1–10 employees. At the other end, 23 companies employ 100+ people and represent the high-value enterprise accounts.

Revenue distribution — Advertising and market research in Sweden

Based on the 6,532 advertising and market research companies in Sweden with reported revenue.

Revenue bandCompanies% of reported
€0–100k3,66156.0%
€100k–200k1,01415.5%
€200k–500k79712.2%
€500k–1M4146.3%
€1M–10M5568.5%
€10M–100M811.2%
€100M+90.1%

Top 50 Advertising and market research companies in Sweden by revenue

Business IDCompanyWebsiteEmployeesRevenueSub-industry
5565862314Omnicom Media Group ABomnicommediagroup.se50–99€301.9MMedia mediation services
5562596733Dentsu Sweden ABdentsuaegisnetwork.com100–199€224.6MMedia mediation services
5566900782Schibsted Marketing Services ABschibsted.com100–199€144.8MMedia mediation services
5566079439Publicis Media Sweden AB100–199€117.2MAdvertising agencies
5566365671Scream Mediabyrå ABscream.se50–99€113.9MAdvertising agencies
5565502068WVMKR Sweden AB11–49€113.8MMedia mediation services
5566103429Vend Marketplaces ABvend.com200–499€111.4MMedia mediation services
5564262680Bauer Media Outdoor Sverige ABbauermediaoutdoor.com100–199€111.3MAdvertising agencies
5591952717Channel Factory Nordics ABchannelfactory.com50–99€107.7MMedia mediation services
5565245213Mindshare Sweden Aktiebolagmindshare.se11–49€92.5MAdvertising agencies
5563488872EssenceMediacom Sweden ABmediacom.com11–49€91.1MMedia mediation services
5562944461IPG Mediabrands ABipgmediabrands.com50–99€89.9MMedia mediation services
5567225064Adtraction ABadtraction.com—€85.4MMedia mediation services
5593318313NTM Media ABntm.se100–199€63.6MMedia mediation services
5566700273Havas Media ABhavasmedia.com11–49€58.5MAdvertising agencies
5560474172Amplifi Investment Sweden ABposterscope.com1–10€54.7MAdvertising agencies
5560670274SDR Svensk Direktreklam Aktiebolagsdr.se11–49€42.4MAdvertising agencies
5590984083Spike Up Media ABspikeup.com1–10€41.6MAdvertising agencies
5561454181NORD DDB Stockholm ABnordddb.com100–199€37.2MAdvertising agencies
5564451846Eniro Sverige ABeniro.se100–199€37.1MMedia mediation services
5564279478Forsman & Bodenfors Aktiebolagforsman.co100–199€36.9MAdvertising agencies
5567294664Tre Kronor Media ABtrekronormedia.se11–49€36.4MMedia mediation services
5569319550Hear Mediabyrå ABhear.se11–49€36.0MMedia mediation services
5565512661JCDecaux Sverige ABjcdecaux.se50–99€34.4MAdvertising agencies
5568820764ServiceNow Sweden ABservicenow.com50–99€32.7MAdvertising agencies
5564698248Malmixx Projekt AB500+€28.9MAdvertising agencies
5568893324Precis Digital ABprecisdigital.teamtailor.com100–199€28.5MMedia mediation services
5569862401Ocean Outdoor Sweden ABoceanoutdoor.se11–49€27.9MAdvertising agencies
5565178422Åkestam Holst ABakestamholst.se50–99€26.8MAdvertising agencies
5568625965Howcom Group ABhowcom.se11–49€26.4MAdvertising agencies
5567985295iO Sweden ABstendahls.se100–199€26.3MAdvertising agencies
5566715826Nepa Sweden ABnepa.com100–199€25.3MMarket and opinion surveys
5565338745Mercell Sverige ABmercell.com100–199€25.0MMarket and opinion surveys
5567241806nyheter365 ABn365group.com50–99€23.5MMedia mediation services
5566658935Workshop International Sweden ABwork-shop.com100–199€22.8MAdvertising agencies
5566630348hittapunktse ABhitta.se11–49€22.3MMedia mediation services
5566153408Brightmedia Agency ABbrightmedia.se11–49€21.6MMedia mediation services
5565805412Bokadirekt i Stockholm ABbokadirekt.se100–199€21.2MMedia mediation services
5591814263Criteo Nordics ABcriteo.com1–10€20.8MMedia mediation services
5590255070Precis Digital Syd ABprecisdigital.com50–99€20.6MAdvertising agencies
5567799100Face2Face ABface2facecreatives.com100–199€20.4MAdvertising agencies
5590686936Wehype Global ABwehype.it11–49€19.6MAdvertising agencies
5560601220Kantar Sweden ABkantarsifo.se100–199€19.1MMarket and opinion surveys
5564715133Innerstadspress ABinnerstadspress.com100–199€18.8MMedia mediation services
5562383983Gullers Grupp Effect AB11–49€18.4MMedia mediation services
5564758299VIMN Nordic AB11–49€18.3MMedia mediation services
5565875993Universum Communications Sweden Aktiebolaguniversumglobal.com100–199€18.0MMarket and opinion surveys
5568218332Alta Outdoor ABleeads.com11–49€17.8MAdvertising agencies
5566246954Ipsos ABipsos.com50–99€17.5MMarket and opinion surveys
5568197023Kurppa Hosk Studio ABkurppahosk.com50–99€17.5MAdvertising agencies

How to sell to Advertising and market research companies in Sweden

  • Micro-business heavy: 93.1% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
  • Enterprise tier: 23 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
  • Revenue concentration: 90 companies report €10M+ revenue and concentrate most of the sector's buying power.
  • Segment your list: the sector splits across 6 sub-industries led by Advertising agencies — target by sub-industry rather than the sector as a whole.
  • Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at Sweden's advertising and market research companies.

Advertising and market research across the Nordics

Compare the advertising and market research sector in Sweden with the other Nordic markets.

Advertising and market research in All Nordics
View All Nordics data →
Advertising and market research in Finland
View Finland data →
Advertising and market research in Denmark
View Denmark data →
Advertising and market research in Norway
View Norway data →

Buy the full Advertising and market research dataset for Sweden

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Frequently Asked Questions

How many advertising and market research companies are there in Sweden?+
There are 11,466 advertising and market research companies in Sweden, split across 6 sub-industries, the largest being Advertising agencies with 9,600 companies. Figures were last updated on 19 June 2026.
What are the largest advertising and market research companies in Sweden?+
Ranked by revenue, the largest advertising and market research companies in Sweden include Omnicom Media Group AB, Dentsu Sweden AB, Schibsted Marketing Services AB, Publicis Media Sweden AB, Scream Mediabyrå AB. The full top 50 list with revenue, headcount and website is shown above.
How can I get contact data for decision-makers at advertising and market research companies in Sweden?+
Nordic Lead Database provides verified emails, direct phone numbers and company data for decision-makers at Sweden's 11,466 advertising and market research companies. Book a meeting and we'll provision access or build a custom export.

All Sweden industries

Browse every NACE industry in Sweden — 83 sectors in total.

Accommodation Activities auxiliary to financial services and insurance Activities of extraterritorial organisations and bodies Activities of head offices; management consultancy activities Activities of households as employers of domestic personnel Activities of membership organisations Air transport Architectural and engineering activities; technical testing and analysis Civil engineering Computer programming, consultancy and related activities Construction of buildings Creative, arts and entertainment activities Crop and animal production, hunting and related service activity Education Electricity, gas, steam and air conditioning supply Employment activities Financial service activities, except insurance and pension funding Fishing and aquaculture Food and beverage service activities Forestry and logging Gambling and betting activities Human health activities Information service Insurance, reinsurance and pension funding Land transport and transport via pipelines Legal and accounting activities Libraries, archives, museums and other cultural activities Manufacture of basic metals Manufacture of basic pharmaceutical products and preparations Manufacture of beverages Manufacture of chemicals and chemical products Manufacture of computer, electronic and optical products Manufacture of electrical equipment Manufacture of fabricated metal products Manufacture of food products Manufacture of furniture Manufacture of leather and related products Manufacture of machinery and equipment Manufacture of motor vehicles, trailers and semi-trailers Manufacture of other non-metallic mineral products Manufacture of other transport equipment Manufacture of paper and paper products Manufacture of rubber and plastic products and preparations Manufacture of textiles Manufacture of wearing apparel Manufacture of wood and cork products Mining of metal ores Mining support service activities Motion picture, video and television programme production Office administrative, office support and other business support activities Other manufacturing Other mining and quarrying Other personal service activities Other professional, scientific and technical activities Postal and courier activities Printing and reproduction of recorded media Programming and broadcasting activities Public administration and defence; compulsory social security Publishing activities Real estate activities Remediation activities and other waste management services Rental and leasing activities Repair and installation of machinery and equipment Repair of computers and personal and household goods Residential care activities Retail trade, except of motor vehicles and motorcycles Scientific research and development Security and investigation activities Services to buildings and landscape activities Sewerage Social work activities without accommodation Specialised construction Sports activities and amusement and recreation activities Telecommunications Travel agency, tour operator and other reservation service activities Veterinary activities Warehousing and support activities for transportation Waste collection, treatment and disposal Water collection, treatment and supply Water transport Wholesale and retail trade and repair of motor vehicles and motorcycles Wholesale trade, except of motor vehicles and motorcycles