Advertising and market research Companies in Sweden

The Advertising and market research industry in Sweden comprises 10,302 companies across 3 subindustries.

What distinguishes this market is its diverse composition, with the three largest subindustries being Advertising agencies, Media mediation services, Market and opinion surveys. Together, these segments represent the core of Sweden’s advertising and market research sector.

How Do We Source This Data ?

The main data source is: Swedish Companies Registration Office (Bolagsverket). This is the local business register for Sweden. Outside of this, we combine public data that is scraped online.

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Summary and Key Data Points for Advertising and market research Companies in Sweden

Total number of companies: 10,302

Number of subindustries: 3

Largest subindustry: 73.110 Advertising agencies (8,666 companies, 84.1%)

Second largest: 73.120 Media mediation services (1,306 companies)

Third largest: 73.200 Market and opinion surveys (330 companies)

Most common company size: 1-10 employees (96.6% of companies)

Large companies (€10M+ revenue): 86 companies

Most common revenue range: 0-100k (73.2%)

Company Size Analysis of the Advertising and market research Industry in Sweden by Employee Count

Detailed breakdown of company sizes by employee count in Sweden:

Companies

Employee Range	Companies	Percentage
Over 500	2	0.0%
200-500	1	0.0%
100-200	20	0.2%
50-99	28	0.3%
11-49	297	2.9%
1-10	9,954	96.6%
TOTAL	10,302	100%

Three Key Insights for Salespeople Targeting This Group

Micro-business dominance: The vast majority (96.6%) of companies have 1-10 employees. Sales strategies should focus on simplified, cost-effective solutions suitable for small teams with limited IT resources.
Enterprise opportunity: There are 23 companies with 100+ employees representing high-value accounts with larger budgets and more complex needs.
Mid-market segment: The 325 companies in the 11-99 employee range often represent the best growth potential – established enough to invest, yet still agile in decision-making.

Revenue Distribution Breakdown of the Advertising and market research Industry in Sweden

Revenue performance breakdown across all revenue bands in Sweden:

Companies

Revenue Range	Companies	Percentage
Over 100M	9	0.1%
10M-100M	77	0.7%
1M-10M	529	5.1%
500k-1M	404	3.9%
200k-500k	766	7.4%
100k-200k	975	9.5%
0-100k	7,542	73.2%
TOTAL	10,302	100%

Three Key Insights for Salespeople Targeting Companies by Revenue

Entry-level market: 73.2% of companies have revenue under €100k, indicating a large base of startups, freelancers, and early-stage businesses. Focus on scalable, low-cost entry products.
Growth segment: Companies in the €100k-€1M range (20.8%) represent businesses transitioning from startup to established operations – prime targets for growth-oriented solutions.
Enterprise accounts: The 86 companies with €10M+ revenue represent high-value enterprise accounts worth prioritizing for strategic sales efforts and customized solutions.

Top 50 Advertising and market research Companies in Sweden

See the top 50 biggest companies in the Advertising and market research industry in Sweden by revenue.

Companies

Business ID	Company Name	Website	Employees	Revenue	Subindustry
5566103429	Vend Marketplaces AB	vend.com	200-500	Over 100M	Media mediation services
5564262680	Bauer Media Outdoor Sverige AB	bauermediaoutdoor.com	100-200	Over 100M	Advertising agencies
5565502068	WVMKR Sweden AB	mecglobal.com	11-49	Over 100M	Media mediation services
5566900782	Schibsted Marketing Services A	schibstedforbusiness.com	100-200	Over 100M	Media mediation services
5566365671	Scream Mediabyrå AB	scream.se	50-99	Over 100M	Advertising agencies
5566079439	Publicis Media Sweden AB	xing.comcompanies	100-200	Over 100M	Advertising agencies
5565862314	Omnicom Media Group AB	omnicommediagroup.se	50-99	Over 100M	Media mediation services
5591952717	Channel Factory Nordics AB	channelfactory.com	50-99	Over 100M	Media mediation services
5562596733	Dentsu Sweden AB	dentsuaegisnetwork.com	100-200	Over 100M	Media mediation services
5593318313	NTM Media AB	ntm.se	100-200	10M-100M	Media mediation services
5565101176	Sveriges Bad & Värmebutiker Ak	bad-varme.se	11-49	10M-100M	Advertising agencies
5560670274	Svensk Direktreklam AB	sdr.se	11-49	10M-100M	Advertising agencies
5567192843	Valtech Creative AB	houseofradon.com	50-99	10M-100M	Advertising agencies
5565618989	Spoon Agency AB	spoonagency.com	50-99	10M-100M	Advertising agencies
5566085642	NRG Agency AB	nordicretailgroup.com	11-49	10M-100M	Advertising agencies
5569319550	Hear Mediabyrå AB	hear.se	11-49	10M-100M	Media mediation services
5564715133	Innerstadspress AB	innerstadspress.com	100-200	10M-100M	Media mediation services
5565805412	Bokadirekt i Stockholm AB	bokadirekt.se	100-200	10M-100M	Media mediation services
5563003069	ad-on media nordic AB	ad-on.se	11-49	10M-100M	Media mediation services
5566083324	Onemotion Integrated Marketing	onemotion.se	11-49	10M-100M	Advertising agencies
5565178422	Åkestam Holst AB	akestamholst.se	50-99	10M-100M	Advertising agencies
5567225064	Adtraction AB	adtraction.com	1-10	10M-100M	Media mediation services
5565897294	Symplify Technologies AB	symplify.com	11-49	10M-100M	Advertising agencies
5565329496	MAILIT Innovation AB	mailit.se	11-49	10M-100M	Advertising agencies
5563488872	EssenceMediacom Sweden AB	mediacom.com	11-49	10M-100M	Media mediation services
5565007621	V.S. VisitSweden AB	visitsweden.com	11-49	10M-100M	Advertising agencies
5569862401	Ocean Outdoor Sweden AB	oceanoutdoor.se	11-49	10M-100M	Advertising agencies
5566061627	Day International AB	day.se	1-10	10M-100M	Advertising agencies
5566658935	Workshop International Sweden	work-shop.com	100-200	10M-100M	Advertising agencies
5569627903	Context Media AB	contextmedia.se	11-49	10M-100M	Advertising agencies
5567241806	nyheter365 AB	n365group.com	50-99	10M-100M	Media mediation services
5567294664	Tre Kronor Media AB	trekronormedia.se	11-49	10M-100M	Media mediation services
5566932603	Nowa Kommunikation AB	nowa.se	1-10	10M-100M	Media mediation services
5566309331	j ungrelations AB	jungrelations.com	50-99	10M-100M	Advertising agencies
5560474172	Amplifi Investment Sweden AB	posterscope.com	1-10	10M-100M	Advertising agencies
5590949235	T&Pm AB	theandpartnership.com	11-49	10M-100M	Advertising agencies
5569150419	Le Pacte AB	lepacte.se	50-99	10M-100M	Advertising agencies
5593836835	Kantar Media Sweden AB	kantarsifo.se	50-99	10M-100M	Market and opinion surveys
5566046297	Norstat Sverige Aktiebolag	norstat.se	50-99	10M-100M	Market and opinion surveys
5565993275	Qualitative and Quantitative F	qqfs.com	11-49	10M-100M	Market and opinion surveys
5568218332	Leeads AB	leeads.com	11-49	10M-100M	Advertising agencies
5591814263	Criteo Nordics AB	criteo.com	1-10	10M-100M	Media mediation services
5564907979	Viaplay Group Radio Sales AB	nentgroup.se	50-99	10M-100M	Media mediation services
5565875993	Universum Communications Swede	universumglobal.com	100-200	10M-100M	Market and opinion surveys
5591647499	Creed Media Group AB	creedmedia.com	11-49	10M-100M	Advertising agencies
5565512661	JCDecaux Sverige AB	jcdecaux.se	50-99	10M-100M	Advertising agencies
5566700273	Havas Media AB	havasmedia.com	11-49	10M-100M	Advertising agencies
5564916798	Stockholm Business Region AB	stockholmbusinessregion.c	11-49	10M-100M	Advertising agencies
5560645086	ACNielsen Aktiebolag	–	11-49	10M-100M	Market and opinion surveys
5562944461	IPG Mediabrands AB	ipgmediabrands.com	50-99	10M-100M	Media mediation services

Insights of the Top 50 Advertising and market research Companies in Sweden

0 of the top 50 companies have over 500 employees, indicating significant enterprise presence
49 companies (98%) have websites, providing direct contact opportunities
37 companies (74%) have LinkedIn profiles for professional networking
The most common subindustry among top companies is Advertising agencies

Advertising and market research Companies in Sweden Split into Subindustries

Subindustry	Companies	Percentage
73.110 Advertising agencies	8,666	84.1%
73.120 Media mediation services	1,306	12.7%
73.200 Market and opinion surveys	330	3.2%

The Advertising and market research industry in Sweden is dominated by Advertising agencies, representing 84.1% of all companies. Media mediation services follows with 12.7% of companies.

Company Types in Advertising and market research in Sweden

Distribution of legal forms and corporate structures in Sweden:

Limited Company (AB): 7,838 companies (76.1%)
Sole Proprietorship: 1,957 companies (19.0%)
General Partnership: 272 companies (2.6%)
Limited Partnership: 88 companies (0.9%)
Economic Cooperative: 83 companies (0.8%)
Non-profit Association: 28 companies (0.3%)
Branch Office: 21 companies (0.2%)
Public Limited Company: 5 companies (0.0%)
Foreign Legal Entity: 5 companies (0.0%)
Simple Partnership: 2 companies (0.0%)

Key Insights for Advertising and market research Companies in Sweden

The Advertising and market research sector in Sweden presents unique opportunities for sales professionals. With 10,302 companies operating across 3 specialized subindustries, this market offers diverse entry points for various products and services.

Key Insights;

Target audience

The dominant company form is Limited Company (AB) (76.1%), which typically indicates smaller, owner-operated businesses with faster decision cycles.

Market maturity

With 96.6% of companies having 1-10 employees, this is predominantly a market of small, specialized firms. Larger enterprises (100+ employees) represent only 0.2% of the market.

Specialization opportunity

The top three subindustries (Advertising agencies, Media mediation services, Market and opinion surveys) together account for a significant portion of the market, suggesting strong potential for industry-specific solutions.

Summary: How to Succeed in Selling to Advertising and market research Companies in Sweden

Success in the Sweden advertising and market research market requires understanding its unique characteristics. The market is characterized by a large base of small companies (96.6% with 1-10 employees) and a smaller segment of enterprise accounts (86 companies with €10M+ revenue).

For high-volume sales, focus on the 0-100k revenue segment where most companies operate. For high-value accounts, target the 86 companies with €10M+ revenue that can support enterprise-level engagements.

The advertising and market research sector is specialized – tailor your approach to specific subindustries like Advertising agencies (8,666 companies) for better resonance with potential clients.

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Frequently Asked Questions

How can I find contact information for decision-makers in Sweden’s advertising and market research sector?

Nordic Lead Database provides comprehensive contact data for 10,302 companies in this sector, including decision-maker contacts, company information, and verified business details sourced from Swedish Companies Registration Office (Bolagsverket).

How big is the advertising and market research industry in Sweden?

The advertising and market research industry in Sweden consists of 10,302 companies across 3 subindustries, with 86 companies generating over €10M in annual revenue.

What is the top-performing advertising and market research category in Sweden?

The largest subindustry is 73.110 Advertising agencies, with 8,666 companies (84.1% of the market).

What is the typical company size in Sweden’s advertising and market research sector?

The majority of companies (96.6%) have 1-10 employees. Only 0.0% have more than 200 employees.

How can I access the full database of advertising and market research companies in Sweden?

Visit nordicleaddatabase.com to access our comprehensive B2B database with contact information, company details, and decision-maker contacts across all Nordic countries.