Advertising and market research Companies in Denmark
The Advertising and market research sector in Denmark comprises 12,343 companies across 6 sub-industries. Its largest sub-industry is Advertising agencies (8,039 companies), and the highest-revenue company is VML MAP A/S. This page breaks the advertising and market research market down by sub-industry, company size and revenue, and lists the 50 largest companies in Denmark by revenue. Data last updated 19 June 2026.
Compare with the Nordic-wide advertising and market research market, or browse all Denmark industries.
Summary: key data points for Advertising and market research in Denmark
- Total companies: 12,343
- Sub-industries: 6
- Largest sub-industry: Advertising agencies — 8,039 companies (65.1% of the sector)
- Second largest: Market and opinion surveys — 3,950 companies
- Third largest: Media mediation services — 307 companies
- Companies with reported revenue: 2,485
- Companies with €10M+ revenue: 10
- Companies with reported headcount: 2,527
- Larger employers (100+ staff): 7
Advertising and market research in Denmark by sub-industry
| Sub-industry | Companies | % of sector |
|---|---|---|
| Advertising agencies | 8,039 | 65.1% |
| Market and opinion surveys | 3,950 | 32.0% |
| Media mediation services | 307 | 2.5% |
| Planlægning og design af reklamekampagner | 30 | 0.2% |
| Public relations og kommunikation | 14 | 0.1% |
| Andre reklameaktiviteter | 3 | 0.0% |
Company size — Advertising and market research in Denmark
Based on the 2,527 advertising and market research companies in Denmark with reported employee figures.
| Employees | Companies | % of reported |
|---|---|---|
| 1–10 | 2,270 | 89.8% |
| 11–49 | 225 | 8.9% |
| 50–99 | 25 | 1.0% |
| 100–199 | 3 | 0.1% |
| 200–499 | 4 | 0.2% |
The sector is dominated by small firms — 89.8% of companies with reported headcount have 1–10 employees. At the other end, 7 companies employ 100+ people and represent the high-value enterprise accounts.
Revenue distribution — Advertising and market research in Denmark
Based on the 2,485 advertising and market research companies in Denmark with reported revenue.
| Revenue band | Companies | % of reported |
|---|---|---|
| €0–100k | 5 | 0.2% |
| €100k–200k | 1,180 | 47.5% |
| €200k–500k | 753 | 30.3% |
| €500k–1M | 265 | 10.7% |
| €1M–10M | 272 | 10.9% |
| €10M–100M | 10 | 0.4% |
Top 50 Advertising and market research companies in Denmark by revenue
| Business ID | Company | Website | Employees | Revenue | Sub-industry |
|---|---|---|---|---|---|
| 33971419 | VML MAP A/S | null | 200–499 | €48.9M | Advertising agencies |
| 16702943 | KUNDE & CO. A/S | kunde.com | 100–199 | €33.0M | Advertising agencies |
| 37800813 | Storm Group ApS | stormgroup.net | 200–499 | €23.6M | Advertising agencies |
| 58227811 | Dentsu Danmark A/S | null | 200–499 | €21.6M | Media mediation services |
| 31620899 | RELATIONMEDIA A/S | relationmedia.dk | 200–499 | €20.2M | Advertising agencies |
| 14747788 | IPSOS A/S | ipsos.dk | 50–99 | €14.0M | Market and opinion surveys |
| 20212209 | ADVICE. LEDELSES- & KOMMUNIKATIONSRÅDGIVNING A/S | adviceas.dk | 50–99 | €13.6M | Market and opinion surveys |
| 43331256 | Fifty5Blue Denmark ApS | null | 100–199 | €11.6M | Market and opinion surveys |
| 25137205 | ADPEOPLE A/S | addpeople.co.uk | 100–199 | €11.0M | Advertising agencies |
| 25763858 | ADVANCE A/S | advanceautocenter.net | 50–99 | €10.4M | Advertising agencies |
| 33375255 | REBEL PENGUIN ApS | rebelpenguin.dk | 50–99 | €9.0M | Advertising agencies |
| 33957890 | WEB2MEDIA ApS | web2media.dk | 50–99 | €8.5M | Advertising agencies |
| 25514041 | VERTIC A/S | vertic.com | 50–99 | €8.0M | Advertising agencies |
| 21705535 | ANDCO A/S | aandco.agency | 50–99 | €7.7M | Advertising agencies |
| 21830445 | Wilke A/S | wilke.dk | 50–99 | €7.6M | Market and opinion surveys |
| 78422017 | EssenceMediacom Denmark A/S | mediacom.dk | 50–99 | €7.2M | Media mediation services |
| 29831033 | OMD Denmark A/S | 50–99 | €7.0M | Media mediation services | |
| 32675611 | Dept Digital Marketing ApS | deptagency.com | 50–99 | €6.9M | Advertising agencies |
| 12065884 | ROBERT/BOISEN & LIKEMINDED A/S | rblm.dk | 11–49 | €6.8M | Advertising agencies |
| 31362814 | RUD PEDERSEN A/S | rudpedersen.com | 50–99 | €6.7M | Market and opinion surveys |
| 35046348 | ORCHESTRA A/S | orchestra.dk | 50–99 | €6.6M | Advertising agencies |
| 43112546 | Hello Sales Group ApS | hellosales.dk | 50–99 | €6.6M | Market and opinion surveys |
| 37407739 | Obsidian Digital A/S | obsidian.dk | 50–99 | €6.6M | Advertising agencies |
| 43044605 | Mantle DK ApS | 50–99 | €6.2M | Market and opinion surveys | |
| 32445535 | COMPANYOUNG A/S | companyoung.com | 50–99 | €6.0M | Advertising agencies |
| 47074428 | NIELSENIQ (DENMARK) ApS | nielseniq.cn | 50–99 | €5.9M | Market and opinion surveys |
| 38212443 | intomedia ApS | intomedia.dk | 50–99 | €5.6M | Advertising agencies |
| 40416137 | Primetime P/S | primetime.dk | 50–99 | €5.6M | Market and opinion surveys |
| 35251375 | OUT OF HOME MEDIA ApS | outofhomemedia.dk | 50–99 | €5.4M | Media mediation services |
| 33510608 | GetWhy A/S | null | 50–99 | €5.3M | Market and opinion surveys |
| 28481136 | WaveCrest Denmark ApS | wavecrest.io | 50–99 | €5.2M | Advertising agencies |
| 43268309 | Annalect Denmark A/S | annalect.com | 50–99 | €5.0M | Advertising agencies |
| 25506227 | STEP A/S | step.dk | 50–99 | €5.0M | Advertising agencies |
| 26582776 | NORD ADVERTISING A/S | nordadvertising.com | 11–49 | €4.9M | Advertising agencies |
| 20816899 | GEELMUYDEN.KIESE A/S | 11–49 | €4.9M | Market and opinion surveys | |
| 26637023 | PUBLICIS MEDIA DENMARK A/S | 11–49 | €4.9M | Media mediation services | |
| 12843488 | AFA DECAUX A/S | afajcdecaux.dk | 11–49 | €4.9M | Media mediation services |
| 86502410 | MARKETSQUARE A/S | marketsquare.dk | 11–49 | €4.9M | Advertising agencies |
| 40442553 | Silverlining Research ApS | silverliningresearch.com | 11–49 | €4.9M | Market and opinion surveys |
| 36958235 | Lazzaweb ApS | lazzaweb.dk | 11–49 | €4.8M | Advertising agencies |
| 89632714 | DANSK REKLAME FILM A/S | drf.dk | 11–49 | €4.7M | Media mediation services |
| 30803965 | LEAD AGENCY A/S | leadagency.dk | 11–49 | €4.7M | Market and opinion surveys |
| 29838739 | NOA IGNITE DENMARK A/S | noaignite.dk | 11–49 | €4.6M | Advertising agencies |
| 43153331 | A Gen Z Company ApS | agenz.dk | 11–49 | €4.5M | Market and opinion surveys |
| 35817530 | PEPSICO NORDIC DENMARK ApS | pepsico.com | 11–49 | €4.3M | Advertising agencies |
| 25638670 | EPINION A/S | epinionglobal.comen | 11–49 | €4.3M | Market and opinion surveys |
| 27311032 | ABENA GROUP MARKETING ApS | abena.com | 11–49 | €4.3M | Advertising agencies |
| 25133242 | WeMarket A/S | wemarket.dk | 11–49 | €4.0M | Advertising agencies |
| 44928922 | Fundraising-Partner ApS | fundraising-partner.com | 11–49 | €4.0M | Advertising agencies |
| 33588461 | BECOME A/S | become.dk | 11–49 | €4.0M | Advertising agencies |
How to sell to Advertising and market research companies in Denmark
- Micro-business heavy: 89.8% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
- Enterprise tier: 7 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
- Revenue concentration: 10 companies report €10M+ revenue and concentrate most of the sector's buying power.
- Segment your list: the sector splits across 6 sub-industries led by Advertising agencies — target by sub-industry rather than the sector as a whole.
- Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at Denmark's advertising and market research companies.
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