Travel & Tour Operator Companies Across Nordics
The Travel & Tour Operator sector in the Nordics comprises 14,378 companies across 10 sub-industries. Its largest sub-industry is Travel agency business (4,666 companies), and the highest-revenue company is Nordic Leisure Travel Group AB. This page breaks the travel agency and tour operator market down by sub-industry, company size and revenue, and lists the 50 largest companies in the Nordics by revenue. Data last updated 19 June 2026.
Drill into the individual travel agency markets: Finland, Denmark, Norway, Sweden.
Summary: key data points for Travel & Tour Operator in the Nordics
- Total companies: 14,378
- Sub-industries: 10
- Largest sub-industry: Travel agency business — 4,666 companies (32.5% of the sector)
- Second largest: Tour operator activities — 3,023 companies
- Third largest: Experience. event and activity organizer activities — 2,826 companies
- Companies with reported revenue: 4,981
- Companies with €10M+ revenue: 98
- Companies with reported headcount: 4,507
- Larger employers (100+ staff): 26
Travel & Tour Operator in the Nordics by sub-industry
| Sub-industry | Companies | % of sector |
|---|---|---|
| Travel agency business | 4,666 | 32.5% |
| Tour operator activities | 3,023 | 21.0% |
| Experience. event and activity organizer activities | 2,826 | 19.7% |
| Guides and tour guides | 2,429 | 16.9% |
| Tourist office activities and destination companies | 1,341 | 9.3% |
| Tourist-related services not mentioned elsewhere | 71 | 0.5% |
| Guide- og reiseledervirksomhet | 12 | 0.1% |
| Aktiviteter utført av utflukts- og eventarrangører | 6 | 0.0% |
| Reisearrangørvirksomhet ellers | 2 | 0.0% |
| Turist- och bokningsverksamhet | 2 | 0.0% |
Company size — Travel & Tour Operator in the Nordics
Based on the 4,507 travel agency and tour operator companies in the Nordics with reported employee figures.
| Employees | Companies | % of reported |
|---|---|---|
| 1–10 | 4,049 | 89.8% |
| 11–49 | 395 | 8.8% |
| 50–99 | 37 | 0.8% |
| 100–199 | 20 | 0.4% |
| 200–499 | 6 | 0.1% |
The sector is dominated by small firms — 89.8% of companies with reported headcount have 1–10 employees. At the other end, 26 companies employ 100+ people and represent the high-value enterprise accounts.
Revenue distribution — Travel & Tour Operator in the Nordics
Based on the 4,981 travel agency and tour operator companies in the Nordics with reported revenue.
| Revenue band | Companies | % of reported |
|---|---|---|
| €0–100k | 2,119 | 42.5% |
| €100k–200k | 714 | 14.3% |
| €200k–500k | 801 | 16.1% |
| €500k–1M | 503 | 10.1% |
| €1M–10M | 746 | 15.0% |
| €10M–100M | 80 | 1.6% |
| €100M+ | 18 | 0.4% |
Top 50 Travel & Tour Operator companies in the Nordics by revenue
| Business ID | Company | Website | Employees | Revenue | Sub-industry |
|---|---|---|---|---|---|
| 5592223019 | Nordic Leisure Travel Group AB | nordicleisuretravelgroup.com | 200–499 | €1.1B | Tour operator activities |
| 5562116615 | TUI Sverige AB | tui.se | 200–499 | €1.1B | Tour operator activities |
| 926877488 | FRAM TOURS AS | framtoursstlucia.com | 1–10 | €655.6M | Travel agency business |
| 5560288432 | Ving Sverige Aktiebolag | ving.se | 100–199 | €590.6M | Travel agency business |
| 5563061653 | DERTOUR Nordic AB | 200–499 | €574.6M | Tour operator activities | |
| 5592223027 | Ving SVE AB | ving.se | 100–199 | €549.1M | Tour operator activities |
| 915894151 | Ving Norge AS | ving.no | 50–99 | €369.5M | Tour operator activities |
| 0200991-4 | Oy Aurinkomatkat - Suntours Ltd Ab | aurinkomatkat.fi | 100–199 | €242.2M | Tour operator activities |
| 931393936 | Tui Norge AS | tui.no | 11–49 | €235.8M | Tour operator activities |
| 1925453-7 | Oy SRG Finland Ab | supersaver.fi | 1–10 | €204.1M | Travel agency business |
| 5565844684 | Etraveli Group AB | etraveli.com | 200–499 | €185.3M | Travel agency business |
| 980061299 | DERTOUR NORDIC AB NUF | apollo.no | 11–49 | €169.8M | Tour operator activities |
| 0709785-3 | TUI Finland Oy Ab | tui.fi | 50–99 | €157.5M | Tour operator activities |
| 5565381265 | Gotogate International AB | travelpartner.se | — | €144.0M | Travel agency business |
| 5564600491 | RESECENTRUM I STOCKHOLM Aktiebolag | 11–49 | €133.9M | Travel agency business | |
| 0114101-6 | Oy Tjäreborg Ab | tjareborg.fi | 11–49 | €125.6M | Tour operator activities |
| 5567216311 | AOB Travel AB | aobtravel.se | 11–49 | €121.3M | Travel agency business |
| 946189006 | EUROPEAN CRUISE SERVICE AS | europeancruise.no | 50–99 | €107.8M | Experience. event and activity organizer activities |
| 20342781 | ALBATROS TRAVEL A/S | albatros-travel.com | 100–199 | €95.3M | Travel agency business |
| 5562602838 | Big Travel Sweden AB | bigtravel.se | 100–199 | €90.5M | Travel agency business |
| 5562531540 | Rolfs Flyg- & Bussresor Aktiebolag | rolfsbuss.se | 50–99 | €83.0M | Tour operator activities |
| 5560542747 | Lingmerths Group AB | lingmerths.se | 50–99 | €80.1M | Travel agency business |
| 5564587268 | Travel Design i Stockholm Aktiebolag | traveldesign.se | 1–10 | €72.5M | Travel agency business |
| 5567476592 | Braathens Regional Airlines ( BRA ) AB | hahnair.com | 1–10 | €71.3M | Travel agency business |
| 5565585519 | Leisure Support Services Sweden AB | 11–49 | €52.4M | Tour operator activities | |
| 5566494174 | Nazar Nordic AB | nazar.se | 11–49 | €50.5M | Tour operator activities |
| 5562609759 | STS Alpresor AB | alpresor.se | 11–49 | €49.8M | Tour operator activities |
| 5564099025 | Svenska Resegruppen AB | travelstart.se | 50–99 | €47.2M | Travel agency business |
| 5567718621 | Mixx Travel AB | mixxtravel.se | 1–10 | €42.8M | Tour operator activities |
| 5560514423 | GBT Sweden AB | 200–499 | €39.1M | Travel agency business | |
| 0980172-8 | Oy Lomarengas Ab, Ltd | lomarengas.fi | 1–10 | €38.7M | Travel agency business |
| 966681454 | ESCAPE TRAVEL AS | escape.no | 50–99 | €38.6M | Tour operator activities |
| 1873718-2 | Nellim Wilderness Hotels & Safaris Oy | nellim.fi | 100–199 | €37.2M | Travel agency business |
| 1842916-3 | Matkapojat Oy | matkapojat.fi | 50–99 | €33.9M | Tour operator activities |
| 5562339142 | Ticket Privatresor Aktiebolag | ticket.se | 100–199 | €33.7M | Travel agency business |
| 921403909 | SOLFAKTOR AS | escapeaway.dk | 11–49 | €31.7M | Tour operator activities |
| 5562925122 | BCD Travel Sweden AB | bcdtravel.com | 100–199 | €27.5M | Travel agency business |
| 5562525112 | RK Travel Group AB | rktravelgroup.se | 11–49 | €27.5M | Tour operator activities |
| 5564532827 | Golf Plaisir Resebyrå Aktiebolag | golfplaisir.se | 11–49 | €26.6M | Tour operator activities |
| 913864034 | NORDIC GATEWAY AS | nordicgateway.no | 1–10 | €24.5M | Tour operator activities |
| 5561644260 | Reed & Mackay Sverige AB | 50–99 | €23.7M | Travel agency business | |
| 931735357 | Fjord Tours AS | fjordtours.com | 11–49 | €22.7M | Tour operator activities |
| 1762306-0 | Safartica Oy | safartica.com | 100–199 | €22.3M | Travel agency business |
| 2841379-8 | Apukka Resort Oy | apukkaresort.fi | 50–99 | €22.3M | Travel agency business |
| 1789232-4 | Lippupiste Oy | lippu.fi | 50–99 | €22.1M | Travel agency business |
| 5562629716 | Egencia Sweden AB | egencia.se | 200–499 | €22.0M | Travel agency business |
| 5563335958 | Jambo Tours Scandinavia Aktiebolag | jambotours.se | 11–49 | €20.8M | Tour operator activities |
| 5566501739 | Way Sweden AB | travelteam.se | 11–49 | €20.8M | Travel agency business |
| 2260210-9 | Luxury Action Oy | luxuryaction.com | 50–99 | €20.4M | Travel agency business |
| 918279849 | VITUS REISER AS | vitusreiser.no | 11–49 | €20.1M | Tour operator activities |
How to sell to Travel & Tour Operator companies in the Nordics
- Micro-business heavy: 89.8% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
- Enterprise tier: 26 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
- Revenue concentration: 98 companies report €10M+ revenue and concentrate most of the sector's buying power.
- Segment your list: the sector splits across 10 sub-industries led by Travel agency business — target by sub-industry rather than the sector as a whole.
- Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at the Nordics's travel agency and tour operator companies.
Travel & Tour Operator Companies Across Nordics across the Nordics
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