Gambling & Betting Companies in Sweden
The Gambling & Betting sector in Sweden comprises 260 companies across 1 sub-industries. Its largest sub-industry is Lottery and totalizer games (260 companies), and the highest-revenue company is Aktiebolaget Trav och Galopp. This page breaks the gambling and betting market down by sub-industry, company size and revenue, and lists the 50 largest companies in Sweden by revenue. Data last updated 19 June 2026.
Compare with the Nordic-wide gambling and betting market, or browse all Sweden industries.
Summary: key data points for Gambling & Betting in Sweden
- Total companies: 260
- Sub-industries: 1
- Largest sub-industry: Lottery and totalizer games — 260 companies (100.0% of the sector)
- Companies with reported revenue: 148
- Companies with €10M+ revenue: 7
- Companies with reported headcount: 135
- Larger employers (100+ staff): 6
Gambling & Betting in Sweden by sub-industry
| Sub-industry | Companies | % of sector |
|---|---|---|
| Lottery and totalizer games | 260 | 100.0% |
Company size — Gambling & Betting in Sweden
Based on the 135 gambling and betting companies in Sweden with reported employee figures.
| Employees | Companies | % of reported |
|---|---|---|
| 1–10 | 120 | 88.9% |
| 11–49 | 8 | 5.9% |
| 50–99 | 1 | 0.7% |
| 100–199 | 3 | 2.2% |
| 200–499 | 2 | 1.5% |
| 500+ | 1 | 0.7% |
The sector is dominated by small firms — 88.9% of companies with reported headcount have 1–10 employees. At the other end, 6 companies employ 100+ people and represent the high-value enterprise accounts.
Revenue distribution — Gambling & Betting in Sweden
Based on the 148 gambling and betting companies in Sweden with reported revenue.
| Revenue band | Companies | % of reported |
|---|---|---|
| €0–100k | 39 | 26.4% |
| €100k–200k | 22 | 14.9% |
| €200k–500k | 36 | 24.3% |
| €500k–1M | 30 | 20.3% |
| €1M–10M | 14 | 9.5% |
| €10M–100M | 4 | 2.7% |
| €100M+ | 3 | 2.0% |
Top 50 Gambling & Betting companies in Sweden by revenue
| Business ID | Company | Website | Employees | Revenue | Sub-industry |
|---|---|---|---|---|---|
| 5561804161 | Aktiebolaget Trav och Galopp | atg.se | 200–499 | €507.7M | Lottery and totalizer games |
| 5564601812 | AB Svenska Spel | svenskaspel.se | 500+ | €391.0M | Lottery and totalizer games |
| 5591284731 | Svenska Spel Sport & Casino AB | om.svenskaspel.se | 100–199 | €138.5M | Lottery and totalizer games |
| 5564854296 | Casino Cosmopol AB | casinocosmopol.se | 200–499 | €35.6M | Lottery and totalizer games |
| 5562227511 | Idrottens Bingo i Göteborg AB | idrottensbingo.se | 50–99 | €29.9M | Lottery and totalizer games |
| 5562253806 | Cherry Spelglädje AB | cherry.se | 100–199 | €15.6M | Lottery and totalizer games |
| 5563756328 | Postkodlotteriet AB | postkodlotteriet.se | 100–199 | €15.5M | Lottery and totalizer games |
| 5560461112 | Konsultbingo Norvac Svenska Aktiebolag | konsultbingo.se | 11–49 | €4.8M | Lottery and totalizer games |
| 5565602686 | Kombispel i Sverige AB | kombispel.se | 11–49 | €4.2M | Lottery and totalizer games |
| 5561467522 | Bell Casino Aktiebolag | bellcasino.nu | 1–10 | €3.6M | Lottery and totalizer games |
| 5562248400 | Biljardpalatset i Stockholm Aktiebolag | biljardpalatset.se | 11–49 | €3.3M | Lottery and totalizer games |
| 5560904251 | Betsson AB | betssonab.com | 11–49 | €3.0M | Lottery and totalizer games |
| 5568919715 | FC Casino AB | fccasino.se | 11–49 | €2.5M | Lottery and totalizer games |
| 5561982793 | Bingoalliansen i Örebro Aktiebolag | 1–10 | €1.9M | Lottery and totalizer games | |
| 5568503071 | Danielas Spel och Tobaksbutik Aktiebolag | 1–10 | €1.8M | Lottery and totalizer games | |
| 5565085650 | Sportservice i Uddevalla AB | sportlotteriet.se | 1–10 | €1.7M | Lottery and totalizer games |
| 5566859491 | Nöjesbutiken i Sverige Aktiebolag | 1–10 | €1.4M | Lottery and totalizer games | |
| 5566162755 | Pema Aktiebolag | pema.se | 11–49 | €1.3M | Lottery and totalizer games |
| 5565830709 | Sampart i Sverige Aktiebolag | 1–10 | €1.2M | Lottery and totalizer games | |
| 5560804220 | Aktiebolaget Merkantil Service | merkant.as | 1–10 | €1.2M | Lottery and totalizer games |
| 5568764731 | 69:ans spel & tobak AB | 69ans.se | 1–10 | €1.1M | Lottery and totalizer games |
| 5561955518 | Eskilstuna Föreningsbingo Aktiebolag | efbingo.se | 1–10 | €969k | Lottery and totalizer games |
| 5566164504 | Hunnebo Servicebutik AB | 1–10 | €930k | Lottery and totalizer games | |
| 5590583380 | Sanmack AB | 1–10 | €903k | Lottery and totalizer games | |
| 5569210460 | Lucky 21 Casino AB | lucky21.com | 11–49 | €875k | Lottery and totalizer games |
| 5561376582 | Lottericentralen Aktiebolag | lottericentralen.se | — | €849k | Lottery and totalizer games |
| 5592769573 | PlayStar Gaming Group AB | playstar.com | 1–10 | €817k | Lottery and totalizer games |
| 5569004897 | Katsu Trading AB | katsu.se | 1–10 | €789k | Lottery and totalizer games |
| 5593186843 | R&R Kiosk och livs AB | 1–10 | €775k | Lottery and totalizer games | |
| 5563931442 | Borås Bingo AB | norrbybingo.se | 1–10 | €767k | Lottery and totalizer games |
| 5591466114 | Direkten Sundbyberg AB | direkten.se | 1–10 | €707k | Lottery and totalizer games |
| 5590060694 | Galinas Spelombud AB | postnord.se | 1–10 | €684k | Lottery and totalizer games |
| 5567481188 | Bra Spel & Co Sthlm AB | 1–10 | €671k | Lottery and totalizer games | |
| 5563169894 | Föreningsalliansen i Uddevalla Aktiebolag | foreningsalliansen.com | 1–10 | €666k | Lottery and totalizer games |
| 5569180887 | Hamnplans Kiosk & Tobak AB | 1–10 | €665k | Lottery and totalizer games | |
| 5569070450 | Vijkiosken AB | 1–10 | €652k | Lottery and totalizer games | |
| 5569286486 | Gastropub Jkpg AB | 1–10 | €634k | Lottery and totalizer games | |
| 5590781372 | Tågstationskiosken i Gällivare AB | 1–10 | €615k | Lottery and totalizer games | |
| 5590166053 | Bingoringen Gruppen AB | bingoringen.se | 1–10 | €610k | Lottery and totalizer games |
| 5569018038 | KASINUM AB | kasinum.se | 1–10 | €604k | Lottery and totalizer games |
| 5562566025 | Östersunds Idrottsservice Aktiebolag | xn--stersundsbingo-upb.se | 1–10 | €599k | Lottery and totalizer games |
| 5569845372 | Skånsk Bingo AB | 1–10 | €595k | Lottery and totalizer games | |
| 5591757223 | Narmo partner AB | 1–10 | €583k | Lottery and totalizer games | |
| 5568703267 | Awrasi Butiken i Västerås AB | 1–10 | €576k | Lottery and totalizer games | |
| 5566288030 | Bingoringen AB | bingoringen.com | 11–49 | €570k | Lottery and totalizer games |
| 5560764853 | Södergårdens Kiosk & Konditori Aktiebolag | konditorierna.se | 1–10 | €567k | Lottery and totalizer games |
| 5591781058 | Godismixen Sverige AB | 1–10 | €546k | Lottery and totalizer games | |
| 5590470679 | HZ Toppbolaget AB | toppbolaget.se | 1–10 | €545k | Lottery and totalizer games |
| 5565265948 | Trollhättans Bingo AB | bingoringen.online | 1–10 | €531k | Lottery and totalizer games |
| 5590905393 | Nyvångs Spel AB | 1–10 | €514k | Lottery and totalizer games |
How to sell to Gambling & Betting companies in Sweden
- Micro-business heavy: 88.9% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
- Enterprise tier: 6 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
- Revenue concentration: 7 companies report €10M+ revenue and concentrate most of the sector's buying power.
- Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at Sweden's gambling and betting companies.
Gambling & Betting across the Nordics
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