// SWEDEN · INDUSTRY
Data updated 19 June 2026

Travel agency, tour operator and other reservation service activities Companies in Sweden

Companies
2,744
Market
Sweden

The Travel agency, tour operator and other reservation service activities sector in Sweden comprises 2,744 companies across 4 sub-industries. Its largest sub-industry is Tourist office activities and destination companies (1,136 companies), and the highest-revenue company is Nordic Leisure Travel Group AB. This page breaks the travel agency, tour operator and other reservation service activities market down by sub-industry, company size and revenue, and lists the 50 largest companies in Sweden by revenue. Data last updated 19 June 2026.

Compare with the Nordic-wide travel agency market, or browse all Sweden industries.

Summary: key data points for Travel agency, tour operator and other reservation service activities in Sweden

  • Total companies: 2,744
  • Sub-industries: 4
  • Largest sub-industry: Tourist office activities and destination companies — 1,136 companies (41.4% of the sector)
  • Second largest: Tour operator activities — 1,043 companies
  • Third largest: Travel agency business — 563 companies
  • Companies with reported revenue: 1,429
  • Companies with €10M+ revenue: 49
  • Companies with reported headcount: 1,043
  • Larger employers (100+ staff): 12

Travel agency, tour operator and other reservation service activities in Sweden by sub-industry

Sub-industryCompanies% of sector
Tourist office activities and destination companies1,13641.4%
Tour operator activities1,04338.0%
Travel agency business56320.5%
Turist- och bokningsverksamhet20.1%

Company size — Travel agency, tour operator and other reservation service activities in Sweden

Based on the 1,043 travel agency, tour operator and other reservation service activities companies in Sweden with reported employee figures.

EmployeesCompanies% of reported
1–1093689.7%
11–49878.3%
50–9980.8%
100–19960.6%
200–49960.6%

The sector is dominated by small firms — 89.7% of companies with reported headcount have 1–10 employees. At the other end, 12 companies employ 100+ people and represent the high-value enterprise accounts.

Revenue distribution — Travel agency, tour operator and other reservation service activities in Sweden

Based on the 1,429 travel agency, tour operator and other reservation service activities companies in Sweden with reported revenue.

Revenue bandCompanies% of reported
€0–100k57039.9%
€100k–200k17412.2%
€200k–500k20614.4%
€500k–1M15010.5%
€1M–10M28019.6%
€10M–100M402.8%
€100M+90.6%

Top 50 Travel agency, tour operator and other reservation service activities companies in Sweden by revenue

Business IDCompanyWebsiteEmployeesRevenueSub-industry
5592223019Nordic Leisure Travel Group ABnordicleisuretravelgroup.com200–499€1.1BTour operator activities
5562116615TUI Sverige ABtui.se200–499€1.1BTour operator activities
5560288432Ving Sverige Aktiebolagving.se100–199€590.6MTravel agency business
5563061653DERTOUR Nordic AB200–499€574.6MTour operator activities
5592223027Ving SVE ABving.se100–199€549.1MTour operator activities
5565844684Etraveli Group ABetraveli.com200–499€185.3MTravel agency business
5565381265Gotogate International ABtravelpartner.se—€144.0MTravel agency business
5564600491RESECENTRUM I STOCKHOLM Aktiebolag11–49€133.9MTravel agency business
5567216311AOB Travel ABaobtravel.se11–49€121.3MTravel agency business
5562602838Big Travel Sweden ABbigtravel.se100–199€90.5MTravel agency business
5562531540Rolfs Flyg- & Bussresor Aktiebolagrolfsbuss.se50–99€83.0MTour operator activities
5560542747Lingmerths Group ABlingmerths.se50–99€80.1MTravel agency business
5564587268Travel Design i Stockholm Aktiebolagtraveldesign.se1–10€72.5MTravel agency business
5567476592Braathens Regional Airlines ( BRA ) ABhahnair.com1–10€71.3MTravel agency business
5565585519Leisure Support Services Sweden AB11–49€52.4MTour operator activities
5566494174Nazar Nordic ABnazar.se11–49€50.5MTour operator activities
5562609759STS Alpresor ABalpresor.se11–49€49.8MTour operator activities
5564099025Svenska Resegruppen ABtravelstart.se50–99€47.2MTravel agency business
5567718621Mixx Travel ABmixxtravel.se1–10€42.8MTour operator activities
5560514423GBT Sweden AB200–499€39.1MTravel agency business
5562339142Ticket Privatresor Aktiebolagticket.se100–199€33.7MTravel agency business
5562925122BCD Travel Sweden ABbcdtravel.com100–199€27.5MTravel agency business
5562525112RK Travel Group ABrktravelgroup.se11–49€27.5MTour operator activities
5564532827Golf Plaisir Resebyrå Aktiebolaggolfplaisir.se11–49€26.6MTour operator activities
5561644260Reed & Mackay Sverige AB50–99€23.7MTravel agency business
5562629716Egencia Sweden ABegencia.se200–499€22.0MTravel agency business
5563335958Jambo Tours Scandinavia Aktiebolagjambotours.se11–49€20.8MTour operator activities
5566501739Way Sweden ABtravelteam.se11–49€20.8MTravel agency business
5593064206ranwei ABranweimoments.com1–10€20.0MTour operator activities
5564012887Ticketmaster Sverige ABticketmaster.se11–49€19.8MTourist office activities and destination companies
5565291795Stena Line Travel Group ABstenalinetravelgroup.com11–49€19.5MTravel agency business
5564420718Select Travel Aktiebolagselect-travel.net1–10€18.6MTravel agency business
5566143102Train Planet ABtrainplanet.com1–10€16.4MTravel agency business
5566049911Stureplans Affärsresebyrå ABstureplans.se11–49€16.4MTravel agency business
5564394210Travel Service i Göteborg Aktiebolagtravelservice.se11–49€16.2MTravel agency business
5567549869Stricct Travel ABstricct.se1–10€16.0MTravel agency business
5562865773Langley Travel ABlangley.eu11–49€15.5MTour operator activities
5564962214Gotland Promotion ABdestinationgotland.se—€14.5MTour operator activities
5564050267Hansen Event & Conference ABhansen.se11–49€14.4MTour operator activities
5567073274Jorden Resor i Stockholm ABjordenresor.se1–10€13.2MTravel agency business
5566080833Hummingbird ABhummingbird.se11–49€13.0MTour operator activities
5565356168Travel Beyond i Stockholm ABtravelbeyond.com11–49€12.7MTour operator activities
5565013603OLKA Sportresor Aktiebolagolkasportresor.com11–49€12.6MTour operator activities
5565314829Koch & Ljungberg ABkoch-ljungberg.se1–10€11.8MTour operator activities
5590368758DIB Services ABdibservices.com1–10€11.3MTravel agency business
5591712038More Sailing Seglingsresor ABmoresailing.se11–49€10.8MTour operator activities
5567562839AN Travel ABnojesresor.se11–49€10.7MTour operator activities
5566378468Världens Resor ABvarldensresor.se11–49€10.0MTravel agency business
5569212219DrakTur ABdradura.com1–10€10.0MTourist office activities and destination companies
5562149848CWT Sverige ABmycwt.com100–199€9.8MTravel agency business

How to sell to Travel agency, tour operator and other reservation service activities companies in Sweden

  • Micro-business heavy: 89.7% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
  • Enterprise tier: 12 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
  • Revenue concentration: 49 companies report €10M+ revenue and concentrate most of the sector's buying power.
  • Segment your list: the sector splits across 4 sub-industries led by Tourist office activities and destination companies — target by sub-industry rather than the sector as a whole.
  • Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at Sweden's travel agency, tour operator and other reservation service activities companies.

Travel agency, tour operator and other reservation service activities across the Nordics

Compare the travel agency, tour operator and other reservation service activities sector in Sweden with the other Nordic markets.

Travel agency, tour operator and other reservation service activities in All Nordics
View All Nordics data →
Travel agency, tour operator and other reservation service activities in Finland
View Finland data →
Travel agency, tour operator and other reservation service activities in Denmark
View Denmark data →
Travel agency, tour operator and other reservation service activities in Norway
View Norway data →

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Frequently Asked Questions

How many travel agency, tour operator and other reservation service activities companies are there in Sweden?+
There are 2,744 travel agency, tour operator and other reservation service activities companies in Sweden, split across 4 sub-industries, the largest being Tourist office activities and destination companies with 1,136 companies. Figures were last updated on 19 June 2026.
What are the largest travel agency, tour operator and other reservation service activities companies in Sweden?+
Ranked by revenue, the largest travel agency, tour operator and other reservation service activities companies in Sweden include Nordic Leisure Travel Group AB, TUI Sverige AB, Ving Sverige Aktiebolag, DERTOUR Nordic AB, Ving SVE AB. The full top 50 list with revenue, headcount and website is shown above.
How can I get contact data for decision-makers at travel agency, tour operator and other reservation service activities companies in Sweden?+
Nordic Lead Database provides verified emails, direct phone numbers and company data for decision-makers at Sweden's 2,744 travel agency, tour operator and other reservation service activities companies. Book a meeting and we'll provision access or build a custom export.

All Sweden industries

Browse every NACE industry in Sweden — 83 sectors in total.

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