Travel agency, tour operator and other reservation service activities Companies Across Nordics
The Travel agency, tour operator and other reservation service activities sector in the Nordics comprises 14,378 companies across 10 sub-industries. Its largest sub-industry is Travel agency business (4,666 companies), and the highest-revenue company is Nordic Leisure Travel Group AB. This page breaks the travel agency, tour operator and other reservation service activities market down by sub-industry, company size and revenue, and lists the 50 largest companies in the Nordics by revenue. Data last updated 19 June 2026.
Drill into the individual travel agency markets: Finland, Denmark, Norway, Sweden.
Summary: key data points for Travel agency, tour operator and other reservation service activities in the Nordics
- Total companies: 14,378
- Sub-industries: 10
- Largest sub-industry: Travel agency business — 4,666 companies (32.5% of the sector)
- Second largest: Tour operator activities — 3,023 companies
- Third largest: Experience. event and activity organizer activities — 2,826 companies
- Companies with reported revenue: 4,981
- Companies with €10M+ revenue: 98
- Companies with reported headcount: 4,507
- Larger employers (100+ staff): 26
Travel agency, tour operator and other reservation service activities in the Nordics by sub-industry
| Sub-industry | Companies | % of sector |
|---|---|---|
| Travel agency business | 4,666 | 32.5% |
| Tour operator activities | 3,023 | 21.0% |
| Experience. event and activity organizer activities | 2,826 | 19.7% |
| Guides and tour guides | 2,429 | 16.9% |
| Tourist office activities and destination companies | 1,341 | 9.3% |
| Tourist-related services not mentioned elsewhere | 71 | 0.5% |
| Guide- og reiseledervirksomhet | 12 | 0.1% |
| Aktiviteter utført av utflukts- og eventarrangører | 6 | 0.0% |
| Reisearrangørvirksomhet ellers | 2 | 0.0% |
| Turist- och bokningsverksamhet | 2 | 0.0% |
Company size — Travel agency, tour operator and other reservation service activities in the Nordics
Based on the 4,507 travel agency, tour operator and other reservation service activities companies in the Nordics with reported employee figures.
| Employees | Companies | % of reported |
|---|---|---|
| 1–10 | 4,049 | 89.8% |
| 11–49 | 395 | 8.8% |
| 50–99 | 37 | 0.8% |
| 100–199 | 20 | 0.4% |
| 200–499 | 6 | 0.1% |
The sector is dominated by small firms — 89.8% of companies with reported headcount have 1–10 employees. At the other end, 26 companies employ 100+ people and represent the high-value enterprise accounts.
Revenue distribution — Travel agency, tour operator and other reservation service activities in the Nordics
Based on the 4,981 travel agency, tour operator and other reservation service activities companies in the Nordics with reported revenue.
| Revenue band | Companies | % of reported |
|---|---|---|
| €0–100k | 2,119 | 42.5% |
| €100k–200k | 714 | 14.3% |
| €200k–500k | 801 | 16.1% |
| €500k–1M | 503 | 10.1% |
| €1M–10M | 746 | 15.0% |
| €10M–100M | 80 | 1.6% |
| €100M+ | 18 | 0.4% |
Top 50 Travel agency, tour operator and other reservation service activities companies in the Nordics by revenue
| Business ID | Company | Website | Employees | Revenue | Sub-industry |
|---|---|---|---|---|---|
| 5592223019 | Nordic Leisure Travel Group AB | nordicleisuretravelgroup.com | 200–499 | €1.1B | Tour operator activities |
| 5562116615 | TUI Sverige AB | tui.se | 200–499 | €1.1B | Tour operator activities |
| 926877488 | FRAM TOURS AS | framtoursstlucia.com | 1–10 | €655.6M | Travel agency business |
| 5560288432 | Ving Sverige Aktiebolag | ving.se | 100–199 | €590.6M | Travel agency business |
| 5563061653 | DERTOUR Nordic AB | 200–499 | €574.6M | Tour operator activities | |
| 5592223027 | Ving SVE AB | ving.se | 100–199 | €549.1M | Tour operator activities |
| 915894151 | Ving Norge AS | ving.no | 50–99 | €369.5M | Tour operator activities |
| 0200991-4 | Oy Aurinkomatkat - Suntours Ltd Ab | aurinkomatkat.fi | 100–199 | €242.2M | Tour operator activities |
| 931393936 | Tui Norge AS | tui.no | 11–49 | €235.8M | Tour operator activities |
| 1925453-7 | Oy SRG Finland Ab | supersaver.fi | 1–10 | €204.1M | Travel agency business |
| 5565844684 | Etraveli Group AB | etraveli.com | 200–499 | €185.3M | Travel agency business |
| 980061299 | DERTOUR NORDIC AB NUF | apollo.no | 11–49 | €169.8M | Tour operator activities |
| 0709785-3 | TUI Finland Oy Ab | tui.fi | 50–99 | €157.5M | Tour operator activities |
| 5565381265 | Gotogate International AB | travelpartner.se | — | €144.0M | Travel agency business |
| 5564600491 | RESECENTRUM I STOCKHOLM Aktiebolag | 11–49 | €133.9M | Travel agency business | |
| 0114101-6 | Oy Tjäreborg Ab | tjareborg.fi | 11–49 | €125.6M | Tour operator activities |
| 5567216311 | AOB Travel AB | aobtravel.se | 11–49 | €121.3M | Travel agency business |
| 946189006 | EUROPEAN CRUISE SERVICE AS | europeancruise.no | 50–99 | €107.8M | Experience. event and activity organizer activities |
| 20342781 | ALBATROS TRAVEL A/S | albatros-travel.com | 100–199 | €95.3M | Travel agency business |
| 5562602838 | Big Travel Sweden AB | bigtravel.se | 100–199 | €90.5M | Travel agency business |
| 5562531540 | Rolfs Flyg- & Bussresor Aktiebolag | rolfsbuss.se | 50–99 | €83.0M | Tour operator activities |
| 5560542747 | Lingmerths Group AB | lingmerths.se | 50–99 | €80.1M | Travel agency business |
| 5564587268 | Travel Design i Stockholm Aktiebolag | traveldesign.se | 1–10 | €72.5M | Travel agency business |
| 5567476592 | Braathens Regional Airlines ( BRA ) AB | hahnair.com | 1–10 | €71.3M | Travel agency business |
| 5565585519 | Leisure Support Services Sweden AB | 11–49 | €52.4M | Tour operator activities | |
| 5566494174 | Nazar Nordic AB | nazar.se | 11–49 | €50.5M | Tour operator activities |
| 5562609759 | STS Alpresor AB | alpresor.se | 11–49 | €49.8M | Tour operator activities |
| 5564099025 | Svenska Resegruppen AB | travelstart.se | 50–99 | €47.2M | Travel agency business |
| 5567718621 | Mixx Travel AB | mixxtravel.se | 1–10 | €42.8M | Tour operator activities |
| 5560514423 | GBT Sweden AB | 200–499 | €39.1M | Travel agency business | |
| 0980172-8 | Oy Lomarengas Ab, Ltd | lomarengas.fi | 1–10 | €38.7M | Travel agency business |
| 966681454 | ESCAPE TRAVEL AS | escape.no | 50–99 | €38.6M | Tour operator activities |
| 1873718-2 | Nellim Wilderness Hotels & Safaris Oy | nellim.fi | 100–199 | €37.2M | Travel agency business |
| 1842916-3 | Matkapojat Oy | matkapojat.fi | 50–99 | €33.9M | Tour operator activities |
| 5562339142 | Ticket Privatresor Aktiebolag | ticket.se | 100–199 | €33.7M | Travel agency business |
| 921403909 | SOLFAKTOR AS | escapeaway.dk | 11–49 | €31.7M | Tour operator activities |
| 5562925122 | BCD Travel Sweden AB | bcdtravel.com | 100–199 | €27.5M | Travel agency business |
| 5562525112 | RK Travel Group AB | rktravelgroup.se | 11–49 | €27.5M | Tour operator activities |
| 5564532827 | Golf Plaisir Resebyrå Aktiebolag | golfplaisir.se | 11–49 | €26.6M | Tour operator activities |
| 913864034 | NORDIC GATEWAY AS | nordicgateway.no | 1–10 | €24.5M | Tour operator activities |
| 5561644260 | Reed & Mackay Sverige AB | 50–99 | €23.7M | Travel agency business | |
| 931735357 | Fjord Tours AS | fjordtours.com | 11–49 | €22.7M | Tour operator activities |
| 1762306-0 | Safartica Oy | safartica.com | 100–199 | €22.3M | Travel agency business |
| 2841379-8 | Apukka Resort Oy | apukkaresort.fi | 50–99 | €22.3M | Travel agency business |
| 1789232-4 | Lippupiste Oy | lippu.fi | 50–99 | €22.1M | Travel agency business |
| 5562629716 | Egencia Sweden AB | egencia.se | 200–499 | €22.0M | Travel agency business |
| 5563335958 | Jambo Tours Scandinavia Aktiebolag | jambotours.se | 11–49 | €20.8M | Tour operator activities |
| 5566501739 | Way Sweden AB | travelteam.se | 11–49 | €20.8M | Travel agency business |
| 2260210-9 | Luxury Action Oy | luxuryaction.com | 50–99 | €20.4M | Travel agency business |
| 918279849 | VITUS REISER AS | vitusreiser.no | 11–49 | €20.1M | Tour operator activities |
How to sell to Travel agency, tour operator and other reservation service activities companies in the Nordics
- Micro-business heavy: 89.8% of firms with reported headcount have 1–10 staff — keep offers simple, fast to adopt, and priced for small teams.
- Enterprise tier: 26 companies have 100+ employees — these are your high-ACV accounts that warrant named-account outbound.
- Revenue concentration: 98 companies report €10M+ revenue and concentrate most of the sector's buying power.
- Segment your list: the sector splits across 10 sub-industries led by Travel agency business — target by sub-industry rather than the sector as a whole.
- Reach the decision-makers: Nordic Lead Database provides verified emails and direct phone numbers for executives at the Nordics's travel agency, tour operator and other reservation service activities companies.
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